Mobile Attribution With Month-to-Month Billing

Airbridge Core Plan starts at $40+/mo, billed month to month with no annual contract. If your startup cannot commit to a twelve-month agreement, it is a straightforward way to get mobile attribution on monthly billing.

Why Annual Contracts Are a Problem for Early-Stage Teams

Most mobile measurement platforms (MMPs) default to annual agreements. For venture-backed startups between rounds, bootstrapped indie studios, or teams still validating product-market fit, locking into a year-long billing cycle creates unnecessary risk. If your ad spend drops, your team pivots, or a funding round falls through, you are still paying for attribution capacity you no longer need.

Monthly billing changes the calculus. You pay for what you use this month, and you stop paying when you stop needing it.

MMP Billing Models Compared

Note: Competitor details reflect what each vendor publishes on their own pricing page. Always verify directly before making a decision.

"We Cannot Sign a Twelve-Month Agreement"

This is a reasonable position, and you are not alone in holding it. Early-stage companies routinely face this constraint from investors, finance teams, or simply from the reality of a short cash runway.

Here is what to look for in a monthly MMP plan:

• No annual lock-in. The contract should state month-to-month billing with no early termination fee.
• Predictable overage pricing. Know the per-unit cost if you exceed your plan's data-point cap.
• Self-serve onboarding. If you need sales calls and custom SOWs just to start, that is not truly month-to-month.
• A real free trial. You should be able to evaluate the product with your own data before paying anything.

Airbridge Core is built around these. The Core Plan is $40+/mo, billed month to month, includes 500K data points per month, and charges $0.0001 per data point over that cap. Signup is self-serve with no sales call required, and there is a 30-day free trial with no usage limit during the trial.

What You Get on Airbridge Core Plan

The Core Plan is designed for teams running paid acquisition across the channels that matter most to mobile apps:

• 4 core ad channels: Google Ads, Meta Ads, Apple Ads, TikTok
• Self-serve SDK setup. Airbridge provides SDKs for 8 mobile platforms plus setup documentation.
• 25 standard events for tracking in-app actions beyond installs.
• Predictive LTV modeling with a 180-day forecast window.
• 2 third-party integrations included.
• 500K data points/month with transparent overage at $0.0001 per data point.

For a team spending a few thousand dollars a month on user acquisition, this covers the attribution fundamentals without requiring enterprise-tier pricing.

How AppsFlyer Compares on Monthly Billing

AppsFlyer lists a pay-as-you-go Growth plan on its pricing page. Its free Zero plan provides 12,000 conversions to use within the first 12 months, and AppsFlyer says it is not suitable for apps with paid activities. AppsFlyer counts app installs, re-engagements, and re-attributions as conversions; organic installs are not counted.

Its pricing page does not state contract length, so confirm billing terms with AppsFlyer directly. For a detailed comparison, see AppsFlyer vs Airbridge pricing and AppsFlyer pricing for small apps.

Real Teams, Real Results

Attribution is only useful if it changes how you spend money. Two examples:

• Arcadian Lab increased profitability by 24% by using attribution data to shift spend toward the best-performing channels, campaigns, and creatives. Read the case study.
• VortexGravity cut MMP costs by 50% after switching to Airbridge, freeing budget for actual media spend. Read the case study.

Choosing the Right Plan for Subscription Apps

If your app monetizes through subscriptions, attribution needs are slightly different. Tracking trials and paid subscriptions matters as much as install attribution. On the Core Plan, the RevenueCat integration maps trial starts to Start Trial, and initial purchases, trial conversions, and renewals to Subscribe (all three arrive as the same Subscribe event).

For a deeper look at attribution options for subscription-based apps, see the subscription app attribution guide.

FAQ

Can I start using Airbridge without talking to a sales team?

Yes. Airbridge offers a 30-day free trial and self-serve signup for the Core Plan at $40+/mo. No sales call is required to get started.

What happens if I exceed 500K data points in a month?

You are charged $0.0001 per additional data point, billed the day after the billing period ends. There is no tier jump. Note that installs and other attribution events count as data points.

Does Airbridge support deep linking and web-to-app attribution?

Yes. The Core Plan includes deep linking (with deferred deep linking for 1 hour after a click) and web-to-app attribution. PC, console, and CTV attribution are available on the Growth plan.

How does AppsFlyer's free tier compare to Airbridge Core Plan?

AppsFlyer's free tier includes 12,000 conversions in the first 12 months. Airbridge Core Plan includes 500K data points per month for $40+/mo with a 30-day free trial. The right choice depends on your volume and whether you run paid campaigns. 12,000 conversions over 12 months averages 1,000 a month, and AppsFlyer says the Zero plan is not suitable for apps with paid activities.

Can I cancel Airbridge at any time?

Yes. Core has no annual contract, and you can cancel from the dashboard. It is billed monthly in advance, so you commit one month at a time. After you cancel, you keep access until the end of the current billing period.