User Acquisition

Explore our articles about user acquisition.

Power Rewarded UA with Airbridge & Gamelight Integration

Level up your rewarded UA with the Airbridge x Gamelight integration. Track the full user journey from install to LTV with 100% direct traffic transparency and optimize your ROAS with real-time reporting.

Nov 20, 2025|3 min read

How to Grow Your Subscription App: 5 Proven Elements for Scaling Revenue in 2026

Paywall, events, trials, metrics, measurement — five elements that compound subscription app revenue. Learn how each one multiplies the others, and why channel-level data ties them together.

Oct 1, 2025|11 min read

Subscription App Growth Guide: From Concept to Early Success to Scale

Learn how to grow your subscription app from concept to scale. App Masters' Steve Young joins Airbridge's Roi Nam to share battle-tested strategies on ASO, ASA, paywalls, and the #1 growth hack for success.

Sep 25, 2025|10 min read

2025 AI trend in Gaming: UA-Driven Products, Ad Creatives, Monetization

Discover how AI is changing gaming growth through UA-driven development, AI-generated creatives, dynamic monetization, and privacy-first attribution.

Sep 16, 2025|6 min read

Moloco on Driving CTV Ad Efficiency and Mobile App Performance in 2025

Learn how Moloco and Airbridge power CTV ad efficiency and mobile app growth in 2025 with AI-driven insights, smarter targeting, and proven performance strategies.

Sep 4, 2025|7 min read

Vibe.co on Maximizing User Acquisition with AI-Powered CTV Advertising in 2025

Explore how Vibe.co and Airbridge use AI-powered CTV advertising to boost user acquisition in 2025. Learn proven strategies to lower CAC, improve ROAS, and scale mobile app growth through smarter, data-driven campaigns.

Sep 4, 2025|8 min read

Motiv Intelligence on Turning CTV into a Performance Channel for Mobile Marketers

Discover how Motiv Intelligence helps mobile marketers turn Connected TV into a true performance channel. Learn AI-driven strategies for smarter user acquisition, cross-device measurement, and higher ROAS in 2025.

Sep 4, 2025|6 min read

Vietnam Game Connect 2025: Retention First for Long-Term Value in Casual Mobile Games

Vietnam Game Connect 2025 spotlighted how game studios are shifting from chasing installs to prioritizing creative-driven UA, AI-powered engagement, community building, and retention-focused monetization strategies for sustainable long-term growth.

Aug 13, 2025|7 min read

Measure Mi Ads In-Feed Ad Campaigns with Airbridge Attribution

Airbridge’s new integration with Mi Ads enables precise measurement of in-feed ad campaigns, giving app marketers unified attribution, granular insights, and scalable reach across Xiaomi’s OEM inventory.

Aug 11, 2025|3 min read

Global Game Growth 2025: UA, Monetization, and Measurement Strategies That Scale

No single tactic will take your game global. Scaling means making smart moves across UA, measurement, monetization, and payments—and making them work together. Let's see what experts say in these four key pillars of mobile game growth.

Jul 2, 2025|8 min read

The Steam Marketing Playbook for Mid-Sized Game Studios

Learn how to launch your mid-sized game on Steam in 2025. From wishlists to full-funnel media, Liquid Advertising and Airbridge share proven tactics to help you stand out. 💥🕹️

Jul 2, 2025|16 min read

Power CTV Ads with Airbridge & Vibe Integration

Airbridge is now integrated with leading CTV ad platform, Vibe.co. This powerful partnership combines Airbridge's robust analytics with Vibe's extensive premium inventory across over 500 streaming TV apps and channels.

Feb 21, 2025|2 min read

How to Blow Up Hybrid & Hyper-Casual Games with UA, Monetization, and AI Creatives in 2025

Learn how to blow up your hybrid and hyper-casual games in 2025. Airbridge and Two and a Half Gamers cover UA channel diversification, hybrid monetization strategies (Ads + IAP), AI-powered ad creatives, and agile marketability techniques to help you succeed in 2025's cutthroat gaming market.

Feb 11, 2025|12 min read

Unlock new growth channels with Airbridge’s integration with Microsoft Advertising

Expand your reach with Airbridge’s Microsoft Advertising integration. Track app installs, measure ROAS across Bing & Yahoo, and optimize campaigns in real-time.

Feb 10, 2025|2 min read

What is Affiliate Marketing? Winning Strategies for 2025

Pay for results, not ads. Affiliates drive traffic through unique links and earn commissions on sales—maximizing ROI with zero wasted budget. Why is this the future of marketing, and how can you leverage it for success?

Feb 3, 2025|4 min read

Unlock iOS optimization with Apple Search Ads and SKAN

Unlock iOS growth in the post-ATT era. Leverage Apple Search Ads and SKAN with Airbridge for unified data analysis and easier optimization.

Sep 23, 2024|5 min read

Boost your app growth with Airbridge and BIGO Ads integration

Airbridge is now officially integrated with BIGO Ads. Discover how the Airbridge-BIGO Ads integration can transform your mobile advertising efforts.

May 22, 2024|2 min read

Cracking the first 10,000 App Installs using TikTok

In this post, get expert insights on campaign strategy from Hamza and campaign measurement & optimization tips from Airbridge, one of TikTok’s marketing partners.

Apr 24, 2024|7 min read

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