Airbridge Core Plan Is Here: Attribution That Finally Fits Your Stage

Your team spends $5,000--$10,000 per month on ads, but you still can't answer "which channel is actually driving paying subscribers." Traditional MMPs cost more than your ad budget. GA4 can't connect ad channels to subscription events. Nothing fits your stage.

That's why Airbridge built Airbridge Core Plan, a focused attribution solution for early-stage subscription apps covering Meta, Google, TikTok, and Apple Search Ads. Signup to live attribution in hours, starting at $0.

Key Takeaways

• Airbridge Core Plan is live. A new Airbridge product built for subscription apps that need attribution without traditional MMP complexity.

• Four channels, one funnel. Tracks the full install-to-trial-to-subscribe journey across Google, Meta, TikTok, and Apple Search Ads.

• Self-serve SDK, live in hours. Install the SDK yourself, no sales call or consultant. Start collecting attribution data the same day.

• $0 to start, $0.05 per install after. 15,000 free attributed installs, then pay-as-you-go. No annual contracts.

• RevenueCat, Adapty, and Superwall ready. Connect your subscription revenue source of truth and see which channels drive real LTV.

Why Existing Tools Don't Fix This

Traditional MMPs solve the attribution problem -- but they're built for companies with dedicated analytics teams, 20+ ad networks, and six-figure annual budgets. For a team of 2--10 people: 1,000+ network integrations you don't use, custom event schemas you don't have the engineering bandwidth to design, and a two-week setup process that delays optimization while your campaigns burn budget without signal.

GA4 is free but unreliable for subscription revenue attribution. No channel-level LTV. No creative-level analysis. No direct ad network integrations.

The gap is that nothing is right-sized for your stage. Airbridge Core Plan fills that gap.

What Airbridge Core Plan Changes for Your Team

Airbridge Core Plan sits between Airbridge's Base Plan (deep linking) and Growth Plan (full-scale analytics). It's not a stripped-down Growth Plan. It's a separate product, purpose-built for a specific stage: past organic-only, actively spending on paid UA, not yet needing complex multi-channel measurement.

You Stop Guessing Which Channel Drives Subscribers

Airbridge Core Plan integrates with the four self-attributing networks where you actually spend money -- Google, Meta, Apple Search Ads, and TikTok (what Airbridge calls GMAT). These four channels account for 80--90% of typical mobile ad spend.

Each integration includes cost data, so you don't just see installs by channel. You see Cost per Subscription, ROAS, and revenue by channel. That's the difference between "Meta drove 2,000 installs" and "Meta drove 120 subscribers at $14 CPS, while Google drove 80 subscribers at $22 CPS." One is a vanity metric. The other is a budget decision.

SDK Setup in Hours, Not Weeks — Fully Self-Serve

The SDK is self-serve. Your developer installs it, logs a few predefined events, and you're live in 1--2 hours. No sales call. No implementation ticket. No two-week onboarding blocking your campaigns. The Quick Start Guide walks you through each step, and the Test Console validates your setup before you go live. GMAT channel integrations and 25 standard subscription events come preconfigured out of the box.

You start collecting attribution data the same day you decide to. Your campaigns get signal faster, your budget decisions happen sooner, and you prove time-to-value before competitors finish their SDK setup.

You See the Full Subscription Funnel, Not Just Installs

Most attribution tools tell you where the install came from. Airbridge Core Plan tracks what happens after.

The 25 standard events cover the full subscription lifecycle -- Install, Sign-up, Start Trial, Subscribe, Unsubscribe, Order Complete, and more. With these events connected to channel data, you can answer questions like:

• Which channel has the highest trial-to-subscription conversion rate?

• Which campaigns produce users who churn after the first billing cycle?

• Where should the next $1,000 go?

You Get Answers from Day One, Not Day Fourteen

Six reports, each built to answer a specific question about your subscription business:

Report	The Question It Answers
Actuals	What are my raw metrics by channel, campaign, or creative?
Trend	How are my key metrics changing over time?
Active User	What are my DAU, WAU, and MAU trends?
Funnel	Where do users drop off between install, trial, and subscription?
Retention	Which cohorts retain and which churn?
Revenue	Which channels drive actual subscription revenue?

The Revenue report is where it comes together. This is where you see ad spend connected to subscription revenue by channel. That's the data that turns "I think Meta is working" into "Meta's D30 ROAS is 1.8x, Google's is 0.9x, let's reallocate."

Your Subscription Revenue Data Actually Connects

Airbridge Core Plan supports up to 2 active third-party integrations. For most teams, this means connecting the two tools that matter most:

RevenueCat, Adapty, or Superwall -- your subscription revenue source of truth. Without this connection, attribution stops at the install. With it, Core Plan can trace revenue back to the ad that started the journey.

Amplitude, Mixpanel, or Braze -- your product analytics. Connect attribution data to your existing analytics stack so every user event carries channel context.

You Also Get

• Custom domain tracking links -- branded deep links for campaigns

• Attribution rules: configure attribution windows and priority

• SKAdNetwork conversion value settings -- iOS attribution configured from day one

• Audience creation and export -- build segments, push them back to ad channels

Side by Side: What You're Choosing

	Traditional MMP	Airbridge Core Plan
Ad networks	1,000+	4 GMAT channels
Event setup	Custom schema design	25 standard subscription events
Setup time	2+ weeks	Hours
Contract	Annual commitment	Pay-as-you-go
Reports	15+ report types	6 subscription-focused reports
Third-party integrations	Unlimited	2 active integrations

Airbridge Core Plan gives you less. That's the point. Less infrastructure to configure, fewer decisions to make, faster path to the signal you actually need.

Airbridge AI: Support That Doesn't Make You Wait

Traditional MMPs hand you a dashboard and a help center link. When you're stuck, you open a ticket and wait. Airbridge built three AI tools so you don't have to.

Airbridge Pilot: Instant Answers, Any Time

An AI assistant inside the Airbridge dashboard. Ask about tracking links, reports, attribution rules, SKAdNetwork, and get an answer immediately in your language. Multi-turn conversations, no question limits, available on all plans including Airbridge Core Plan.

Onboarding Pilot: SDK Setup Without the Engineering Bottleneck

AI-guided SDK installation that walks you through platform selection, step-by-step setup, and real-time log verification on iOS, Android, React Native, Flutter, or Expo. Choose MCP-assisted installation (via Cursor or Claude Code) or manual setup. Three activation milestones are checked automatically so you know the moment you're live.

Airbridge MCP: Query Your Data from AI Tools

Connect Claude or Cursor to Airbridge and query attribution data in natural language. Ask "What was my Meta Ads CPS last week vs Google?" and get the answer in seconds. No dashboard navigation required. Strict security: no data storage, no LLM training, no sharing.

What It Costs: $0 to Start

Traditional MMP pricing assumes you know your scale and you're ready to commit. Airbridge Core Plan assumes you're still figuring it out.

Free tier:

• 15,000 attributed installs -- no cost, no credit card

After free tier:

• $0.05 per attributed install -- billed monthly, based on actual usage

No annual contracts. No minimum commitments. If your install volume drops next month, your bill drops with it.

Monthly Installs	Monthly Cost
10,000	$0 (within free tier)
20,000	$250
50,000	$1,750
100,000	$4,250

At 20,000 installs per month, Airbridge Core Plan costs $3,000 per year. A traditional MMP contract for the same volume starts at $10,000--$30,000+ per year. For a team spending $5K--$10K monthly on ads, that difference is another month of campaign budget.

Who Airbridge Core Plan Is For

• Stage: Pre-seed to Series A, team of 1--10 people

• Business model: Subscription (free trial to paid, or freemium to paid)

• App categories: Health & Fitness, Education, Productivity, Lifestyle, Utility

• Ad channels: Primarily Meta and Google, expanding to TikTok and Apple Search Ads

• Current pain: "I'm spending on ads but I can't see which channel drives subscribers"

If that's you, Airbridge Core Plan was built for this exact moment in your growth.

When you'll outgrow Core Plan: When you need custom events, more than 2 third-party integrations, non-GMAT ad networks, raw data exports, fraud detection, or agency access. At that point, Airbridge Growth Plan is the next step, and the upgrade path is straightforward.

FAQ with Airbridge Core Plan

Can I use Core Plan if I only run ads on Meta and Google?

Yes, and that's the most common starting point. Most early-stage subscription apps begin with Meta and Google before expanding to TikTok and Apple Search Ads. Core Plan covers all four, so you won't need to switch tools as you add channels.

Does Core Plan support iOS attribution?

Yes. Core Plan includes SKAdNetwork conversion value settings for Meta, Google, and TikTok. iOS attribution works from day one. For deterministic attribution, Airbridge's standard SDK handles both iOS and Android.

What's the difference between Core Plan and GA4?

GA4 provides web and app analytics but is not built for subscription revenue attribution. It can't connect ad spend to subscription events at the channel level. Core Plan does, with direct GMAT integrations and RevenueCat/Adapty/Superwall support.

Your Ad Budget Deserves Better Than Guesswork

Right now, your campaigns are running. Users are installing. Some are subscribing. But without attribution connecting those dots, you're making budget decisions in the dark -- and every dollar misallocated to the wrong channel is a subscriber you didn't acquire.

Airbridge Core Plan exists so that doesn't have to be your reality anymore.

Start Growing with Airbridge Core Plan. Your first 15,000 attributed installs are free.