Attribution

Explore our articles about attribution.

How to Know If Your Ads Are Working in 2026

App attribution connects ads to user actions like installs and subscriptions. Learn the 3 key metrics to track your ad performance. Start measuring today.

May 7, 2026|9 min read

How to Choose Between Free Trial and Freemium With Data

Free trial or freemium for your subscription app? Compare conversion rates, setup steps, and common mistakes with data from 75K+ apps.

Apr 27, 2026|11 min read

Subscription App Event Tracking: A 5-Step Guide

Learn how to set up subscription app event tracking in 5 steps—Install to Subscribe—without a data engineer. Naming tips, funnel table, and tools.

Apr 2, 2026|6 min read

Airbridge Core Plan Is Here: Attribution That Finally Fits Your Stage

Airbridge Core Plan gives subscription apps attribution for Meta, Google, TikTok, and Apple Search Ads — with pay-as-you-go pricing starting at 15K free installs.

Mar 27, 2026|9 min read

Influencer Marketing ROI for Fitness Apps: 400K Views, Zero App Subscribers?

Influencer likes don't equal subscriptions. Learn how to measure per-influencer CPS and D30 ROAS for your app with proper revenue attribution.

Mar 25, 2026|9 min read

Which Ad Channel Drives Subscriptions? How to Attribute App Revenue to the Right Source

Channel A gets 2x the installs. Channel B gets 2.7x the paid subscribers at 1/5 the cost. Without channel-level subscription attribution, your budget flows to the wrong source. Learn how to connect ad channels to subscription revenue.

Mar 25, 2026|7 min read

Influencer Attribution Tracking: Promo Codes vs Tracking Links -- Which Actually Works for Mobile Apps?

Promo codes vs tracking links for influencer attribution on mobile apps. Learn where each method fails and how to connect influencer installs to subscriptions.

Mar 24, 2026|9 min read

Why Influencer Marketing Drives Views But Not App Installs for Fitness Apps

Your influencer's fitness video hit 500K views. Your app got 200 installs. Where did 499,800 people go? The view-to-install gap is not a content problem — it is a funnel and measurement problem.

Mar 24, 2026|10 min read

Influencer Marketing Cuts CAC — But Only If You Can Measure It

Facebook CPL is up 21%. Influencer marketing returns $5.78 per $1. But if you can't attribute influencer-driven installs to subscriptions, you're optimizing blind.

Mar 24, 2026|9 min read

Free MMP for Fitness App Startups: 1 Year of Attribution Without the Financial Risk

Fitness app startups spend $5K/month on ads but can't justify a $15K/year MMP contract. With 15K free attributed installs, you get up to 1 year of channel-level subscription attribution at $0. Learn how to start measuring without financial risk.

Mar 22, 2026|6 min read

MMP vs GA4 for Fitness Apps: Why GA4 Can't Track Trial-to-Paid by Channel

GA4 shows 3,000 installs for your fitness app. It doesn't show which channel's installs become paid subscribers. Learn why GA4 can't track trial-to-paid by channel and when a fitness app needs an MMP.

Mar 22, 2026|6 min read

Why Your RevenueCat Numbers Don't Match Your Ad Platform — And What It Costs You

Meta says ROAS is 3.2x. RevenueCat says 40 new subscribers. The revenue doesn't reconcile. The mismatch isn't a bug — it's structural. Learn the three causes and how to connect RevenueCat subscription data to your ad channels.

Mar 21, 2026|8 min read

AI Fitness App Attribution: You Built the App in a Weekend — Why Does MMP Setup Still Take Weeks?

AI fitness apps need attribution to connect ad spend to subscriptions. Learn how to track which channels drive paying subscribers.

Mar 19, 2026|6 min read

Qualified Trials for Subscription Apps: How to Send Trial Signals That Actually Improve Ad Performance

Sending raw trial events to Meta and Google trains the algorithm to find users who cancel in 10 minutes. Learn what qualified trials are and how they fix ad optimization for fitness apps.

Mar 16, 2026|8 min read

Billing Failures, Refunds, Renewals: The Subscription Events Your MMP Never Shows You

Your MMP tracks installs and first payments but misses renewals, billing failures, and refunds. Learn why this blind spot breaks LTV calculations and how to fix it.

Mar 13, 2026|8 min read

Your Ad Algorithm Is Learning the Wrong Lesson — How Dirty Signals Drain Subscription App Budgets

Ad campaigns targeting wrong users? Learn why dirty signals wreck subscription app performance and how signal engineering fixes it.

Mar 13, 2026|10 min read

MMP Numbers Don't Match Your Ad Platform? Here's What It's Costing Your Subscription Funnel

MMP numbers mismatch costs real budget. Learn why attribution gaps happen for subscription apps and how to close the data gap.

Mar 12, 2026|10 min read

Which Ad Campaign Actually Drives Subscriptions? Why Your MMP Can't Answer

Subscription app attribution breaks between installs and revenue. Learn why it happens and how to connect ad spend to paying subscribers.

Mar 12, 2026|9 min read

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