Attribution

Explore our articles about attribution.

Airbridge joins Google’s App Attribution Partner program

Airbridge is proud to announce that it has been officially recognized by Google as an App Attribution Partner!

Jan 17, 2023|3 min read

Marketing mix modeling (MMM) vs. multi-touch attribution (MTA): Which is right for you?

Both MMM and MTA help uncover business insights, but they have key differences that make each other more useful than the other depending on the circumstances. Read on to find out more.

Jan 3, 2023|6 min read

Why a Mobile Measurement Partner (MMP) is an App Marketing Must-Have

Any marketer with an app needs a mobile measurement partner (MMP) because it is essential to effective marketing, revenue generation, and mobile growth. Find out more in the post.

Dec 16, 2022|10 min read

Intro to Incrementality: The Key to Measuring Your Ad Effectiveness

Check out this post to discover your most effective campaigns and optimize paid ad strategies.

Nov 30, 2022|7 min read

Mobile App Attribution: What It Is and How It Works

Find out how to thrive on uncertainty by effectively identifying your strongest channels and campaigns.

Nov 10, 2022|8 min read

Your Basic Guide to Marketing Attribution Models

Understand various marketing attribution models to measure and optimize your campaigns. Find the one well-aligned with your strategy to bring out results.

Oct 6, 2022|8 min read

Airbridge’s Unified Measurement Stack: Marketer-Centric Approach to LTA, MTA and MMM

Break through this privacy-first era with the help of Airbridge’s Unified Measurement Stack. Learn more about the next-generation attribution to take your marketing to the next level.

Sep 28, 2022|10 min read

Mobile Measurement Partner: Why Should You Use Them and What Are The Best Alternatives?

Airbridge is a mobile app analytics tool, mobile attribution software, MMP and third-party tracking platform. Find out what each of these terms means to better understand mobile attribution.

Sep 8, 2022|7 min read

MGS 2022: Unified Measurement Stack - MMP, MTA, MMM and Lift

Find out how Airbridge combines last-touch attribution (LTA), multi-touch attribution (MTA), and media mix modeling (MMM) to measure true effectiveness of marketing.

Aug 24, 2022|4 min read

7 questions you should ask before choosing a mobile app attribution tool

Choosing the right mobile app attribution tool to measure your app marketing campaigns is critical. Here is a checklist of 7 questions to ask beforehand.

May 25, 2022|8 min read

Announcing Airbridge Incrementality its first-to-market solution leveraging Facebook's MMP, MTA Programs

Airbridge launches Incrementality, the first solution leveraging Facebook's MMP & MTA programs. Measure true ad effectiveness beyond last-touch attribution.

Oct 7, 2021|2 min read

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