Ad Tech & Marketing

Explore our articles about ad tech & marketing.

The CPP Revolution in 2025: Personalizing App Store Experiences for Precision Growth

Learn how CPPs in 2025 boost App Store conversion, user intent alignment, and post-ATT UA performance, plus how Airbridge measures their real impact.

Nov 24, 2025|7 min read

Airbridge Supports TikTok iOS Real-Time Conversion Reporting

Maximize your TikTok iOS campaign performance by combining SKAN with Airbridge’s Real-Time Conversion Reporting. Learn how to bridge data gaps, reduce reporting latency, and enable seamless integration by adjusting your EPC settings in the Airbridge dashboard.

Oct 21, 2025|3 min read

Moloco on Driving CTV Ad Efficiency and Mobile App Performance in 2025

Learn how Moloco and Airbridge power CTV ad efficiency and mobile app growth in 2025 with AI-driven insights, smarter targeting, and proven performance strategies.

Sep 4, 2025|7 min read

Motiv Intelligence on Turning CTV into a Performance Channel for Mobile Marketers

Discover how Motiv Intelligence helps mobile marketers turn Connected TV into a true performance channel. Learn AI-driven strategies for smarter user acquisition, cross-device measurement, and higher ROAS in 2025.

Sep 4, 2025|6 min read

Firebase Dynamic Links Shutdown: Which Alternative Fits Your Team Best?

Firebase Dynamic Links will shut down on August 25, 2025. Compare the best alternatives, including Airbridge DeepLink Plan, to keep your app future-proof.

Aug 18, 2025|2 min read

Scale Affiliate Wins In SEA With Airbridge & ACCESSTRADE Integration

Airbridge supports integration with ACCESSTRADE. With the integration, you can track and measure the performance of ACCESSTRADE campaigns in Airbridge.

Aug 14, 2025|2 min read

Measure Mi Ads In-Feed Ad Campaigns with Airbridge Attribution

Airbridge’s new integration with Mi Ads enables precise measurement of in-feed ad campaigns, giving app marketers unified attribution, granular insights, and scalable reach across Xiaomi’s OEM inventory.

Aug 11, 2025|3 min read

Meta AMM: Get Row-Level Meta Attribution via Airbridge

Starting June 19, 2025, advertisers who sign Meta’s AMM terms will be able to access non-aggregated last-touch Meta attribution data through Airbridge’s standard reporting infrastructure.

Jun 18, 2025|3 min read

App Marketing in Japan vs. Korea: How to Localize Creatives, UA, and Paywalls for Growth

Japan and Korea demand distinct strategies for app growth. In Part 2 of our series, we explore how to localize creatives, UA, onboarding, and paywalls—backed by insights from aix and real app success stories.

May 22, 2025|5 min read

How to Win App Marketing in Japan and Korea

Allen Park, Head of Marketing at AIX, joins Roi Nam of Airbridge to bust the biggest myths about app marketing in Japan and Korea. From user psychology to creative strategy, they explore why global teams need more than just translation to succeed—and how cultural nuance shapes growth.

May 16, 2025|6 min read

Airbridge now supports Google Integrated Conversion Measurement (ICM)

Bridge the tracking gap with Google Integrated Conversion Measurement (ICM) on Airbridge. Access Google’s high-confidence probabilistic data directly in your dashboard to eliminate blind spots and optimize your campaigns with privacy-compliant, precise insights.

May 14, 2025|3 min read

Airbridge Integrates with Naver Ad Audience

Airbridge integrates with Naver Ad Audience, enabling marketers to maximize ad performance on South Korea's leading platform.

Mar 14, 2025|2 min read

Optimize Your Mobile Marketing with Digital Turbine & Airbridge Integration

Airbridge has partnered with Digital Turbine to enhance your mobile marketing strategies. This integration combines Airbridge's advanced analytics capabilities with Digital Turbine's innovative advertising solutions, enabling marketers to measure, track, and optimize their campaigns effectively.

Mar 13, 2025|2 min read

2 Ways to Calculate Predictive Lifetime Value (pLTV) for Your Mobile App

In today’s highly competitive mobile app ecosystem, understanding Predictive Lifetime Value (pLTV) is crucial. As acquisition costs continue to rise, marketers must optimize their budgets and drive sustainable growth.

Mar 6, 2025|5 min read

LLM & RAG: AI Technologies Reshaping the Future of Martech

What is an LLM? Discover how Large Language Models are transforming marketing in 2025. Learn to automate content and personalize user experiences effectively.

Feb 24, 2025|5 min read

Power CTV Ads with Airbridge & Vibe Integration

Airbridge is now integrated with leading CTV ad platform, Vibe.co. This powerful partnership combines Airbridge's robust analytics with Vibe's extensive premium inventory across over 500 streaming TV apps and channels.

Feb 21, 2025|2 min read

What is LLM(Large Language Model) and Why is it Important?

Discover what LLMs (Large Language Models) are and why they matter in 2025. Learn how AI transforms marketing through content automation and personalization.

Feb 17, 2025|2 min read

What is an MMP? The secret tool for campaign success

A Mobile Measurement Partner (MMP) is your ultimate growth enabler—offering unified, fraud-free, and fully granular campaign insights across channels—so you stop guessing and start scaling smarter, with Airbridge leading the way.

Feb 13, 2025|4 min read

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