Ad Tech & Marketing

Explore our articles about ad tech & marketing.

Why Painkiller Apps Convert 9x More: 4 Questions to Diagnose

Painkiller apps convert at 9x the rate of vitamin apps and command 2-7x higher LTV. See the 4-question self-test and pricing strategy for each.

Apr 29, 2026|11 min read

Subscription or One-Time Purchase? How to Pick the Right Model for Your App

Subscription or one-time purchase for your app? Use data from 75K+ apps to pick the right revenue model, with benchmarks on LTV, conversion, and retention.

Apr 29, 2026|14 min read

How to Choose Your First Ad Channel: App Marketing Guide

Choose your first ad channel with our app marketing guide. Compare Meta, Google, Apple Search Ads, and TikTok for subscription apps. Start today.

Apr 27, 2026|7 min read

What Should You Track Before Spending More on App Marketing

Not sure if your app ads are working? Learn the 7 app marketing metrics you need to track before increasing ad spend — from CPI to ROAS, with benchmarks.

Apr 27, 2026|14 min read

How to Write an App Value Proposition People Understand in 5 Seconds

Learn how to write an app value proposition users understand in 5 seconds. Step-by-step formula, real examples, and common mistakes to avoid.

Apr 27, 2026|15 min read

How to Choose Between Free Trial and Freemium With Data

Free trial or freemium for your subscription app? Compare conversion rates, setup steps, and common mistakes with data from 75K+ apps.

Apr 27, 2026|11 min read

Subscription App Event Tracking: A 5-Step Guide

Learn how to set up subscription app event tracking in 5 steps—Install to Subscribe—without a data engineer. Naming tips, funnel table, and tools.

Apr 2, 2026|6 min read

Influencer Marketing Fraud: How Fake Clicks Drain App Budgets

74% of marketers face influencer marketing fraud. Learn how fake clicks drain app budgets and how per-influencer attribution reveals fraudulent traffic.

Apr 2, 2026|8 min read

MMP Pricing Goes Up. Support Quality Goes Down. Something Has to Give.

MMP pricing hides costs in per-conversion fees, feature gates, and forced upgrades. Learn where subscription app teams overpay and how to fix it.

Mar 26, 2026|9 min read

Stop Searching for Complex Marketing Data. Just Ask with Airbridge AI

Introducing Airbridge AI — Airbridge MCP, Airbridge Pilot, and Onboarding Pilot. Query data in natural language, get instant answers, and set up SDK with AI guidance.

Mar 25, 2026|8 min read

Influencer Attribution Tracking: Promo Codes vs Tracking Links -- Which Actually Works for Mobile Apps?

Promo codes vs tracking links for influencer attribution on mobile apps. Learn where each method fails and how to connect influencer installs to subscriptions.

Mar 24, 2026|9 min read

Influencer Marketing Cuts CAC — But Only If You Can Measure It

Facebook CPL is up 21%. Influencer marketing returns $5.78 per $1. But if you can't attribute influencer-driven installs to subscriptions, you're optimizing blind.

Mar 24, 2026|9 min read

MMP Time to Value: Why MarTech TTV Is 44 Hours — And What It Costs You

MarTech has the second-longest time to value in SaaS — 44 hours. For MMP tools, every hour without campaign data is budget spent blind. Learn what drives MMP TTV and how to reduce it.

Mar 20, 2026|7 min read

Why MMP Pricing Lacks Transparency: 3 Pricing Traps to Avoid

MMP pricing is opaque. Learn what hidden costs to watch for and how Airbridge Core Plan offers transparent pay-as-you-go attribution.

Mar 19, 2026|9 min read

Line Yahoo JAPAN Ads Display Ads Integration: Maximize Your Japan Marketing ROI with Airbridge

Line Yahoo JAPAN Ads Display integration with Airbridge enables precise campaign tracking in Japan's largest ad platform. Start optimizing today!

Mar 19, 2026|5 min read

Airbridge Is Now Be Eligible Under Türkiye’s Government Incentive Program for Service Exporters

Türkiye’s Service Sector Support Program helps eligible companies reduce Airbridge costs with up to 50% reimbursement on qualified software and technology expenses.

Mar 18, 2026|3 min read

The MMP Support Trap: Fast Answers During Sales, Silence After the Contract

MMP customer support delays cost subscription apps real revenue. Learn why support fails and how self-serve attribution tools reduce dependency on tickets.

Mar 13, 2026|10 min read

How MMP Tools Prove Mobile Marketing ROI (And Optimize Ad Spend) in 2026

Learn how MMP tools prove mobile marketing ROI, unify attribution, and optimize ad spend. See what to look for in an ROI-focused MMP.

Mar 10, 2026|9 min read

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