Ad Tech & Marketing

Explore our articles about ad tech & marketing.

Is Your MMP Capping Your Growth? 5 Features to Audit Before Your 2026 Renewal

Compare essential MMP tools features and learn how to choose the right MMP for accurate attribution, privacy-safe measurement, and scalable growth — plus why many teams switch to Airbridge.

Mar 10, 2026|9 min read

Best Singular Alternatives in 2026: Key Features to Evaluate Before You Switch

Scaling past Singular’s limits? Compare the top Singular alternatives for 2026. Learn why growth teams are switching to Airbridge for unified web-to-app measurement, faster query speeds, and native deep linking.

Mar 9, 2026|10 min read

4 Best AppsFlyer Alternatives for 2026: A Deep Dive into Costs & Attribution Accuracy

Compare the best AppsFlyer alternatives for 2026. Discover how to avoid high feature paywalls and complex setups with a high-performance MMP like Airbridge.

Mar 9, 2026|10 min read

Best App Measurement Tool for Startups: Why Most MMPs Fail

Many startups spend $10K–$20K/month on paid UA without knowing which channel generates paying subscribers. Learn why traditional MMPs aren't built for early-stage teams, and how Airbridge Core Plan helps startups measure installs, trials, and subscriptions in hours.

Mar 6, 2026|9 min read

Why Mobile Attribution Numbers Don't Match: Ad Platforms vs MMP vs First-Party Data

Mobile ad attribution data discrepancies happen across Meta, Google, TikTok, MMPs, and first-party data. Learn the causes and how to reduce attribution gaps.

Mar 6, 2026|11 min read

Analyze Apple Search Ads Placement Performance in Airbridge

Airbridge is the first MMP to support Apple Search Ads placement-level performance analysis. Analyze performance across four App Store placements directly in the Airbridge dashboard. Identify high-performing placements faster and optimize campaigns with more precise data.

Mar 3, 2026|3 min read

Deferred Deeplink vs Standard Deep Link: What’s the Difference and Why Standard Isn't Enough in 2026?

Learn the difference between deferred deep links and standard deep links and why standard ones are not enough in 2026.

Feb 26, 2026|8 min read

Deferred Deeplink Benefits for App Installs

This article breaks down how deferred deep linking works, why it impacts growth metrics, and how teams use it to improve conversion from paid installs.

Feb 26, 2026|9 min read

The Airbridge DeepLink Plan: Why You Don’t Need an Enterprise Budget for Deep Linking in 2026

Learn why the Airbridge DeepLink Plan delivers enterprise-grade deep linking without enterprise pricing – free under 10K MAU and built to scale as you grow.

Feb 23, 2026|9 min read

Why Most Apps Use Deeplinks Wrong: 3 High-Impact Moments

Learn where and when to use mobile marketing deeplinks to reduce drop-off, preserve intent, and increase app conversions across channels

Feb 23, 2026|9 min read

CTV Is Measurable Now: The Airbridge + tvScientific Integration

Learn how the Airbridge + tvScientific integration makes CTV measurable, bringing performance-driven TV into a unified attribution framework.

Jan 27, 2026|4 min read

How LLMs Are Rewriting Mobile App Attribution in 2025 (And What Marketers Must Do Next in 2026)

LLMs in AI models like ChatGPT, Gemini, and Perplexity are becoming the new discovery engines for mobile apps, but they break traditional attribution. Here’s how AI-driven journeys work, why they’re invisible to legacy MMPs, and what marketers must do to stay measurable in 2026.

Jan 26, 2026|10 min read

Meta AEM: View-Through Attribution Now Supported in Airbridge

Airbridge now supports view-through attribution for Meta AEM on eligible iOS App Promotion campaigns, giving you clearer insight into impression-driven installs and more accurate Meta campaign measurement. Learn what’s new and how to enable view-through reporting.

Dec 4, 2025|2 min read

The CPP Revolution in 2025: Personalizing App Store Experiences for Precision Growth

Learn how CPPs in 2025 boost App Store conversion, user intent alignment, and post-ATT UA performance, plus how Airbridge measures their real impact.

Nov 24, 2025|7 min read

Airbridge Supports TikTok iOS Real-Time Conversion Reporting

Maximize your TikTok iOS campaign performance by combining SKAN with Airbridge’s Real-Time Conversion Reporting. Learn how to bridge data gaps, reduce reporting latency, and enable seamless integration by adjusting your EPC settings in the Airbridge dashboard.

Oct 21, 2025|3 min read

Moloco on Driving CTV Ad Efficiency and Mobile App Performance in 2025

Learn how Moloco and Airbridge power CTV ad efficiency and mobile app growth in 2025 with AI-driven insights, smarter targeting, and proven performance strategies.

Sep 4, 2025|7 min read

Motiv Intelligence on Turning CTV into a Performance Channel for Mobile Marketers

Discover how Motiv Intelligence helps mobile marketers turn Connected TV into a true performance channel. Learn AI-driven strategies for smarter user acquisition, cross-device measurement, and higher ROAS in 2025.

Sep 4, 2025|6 min read

Firebase Dynamic Links Shutdown: Which Alternative Fits Your Team Best?

Firebase Dynamic Links will shut down on August 25, 2025. Compare the best alternatives, including Airbridge DeepLink Plan, to keep your app future-proof.

Aug 18, 2025|2 min read

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