Analyze Apple Search Ads Placement Performance in Airbridge

Running Apple Search Ads but still checking the Apple Ads dashboard to understand placement-level performance?

Until recently, most MMPs didn’t provide placement-level data for Apple Search Ads. Marketers had to log into the Apple Ads dashboard and manually compare performance.

Not anymore.

Airbridge is the first MMP to support performance analysis across all four Apple Search Ads placements, so you can analyze detailed performance directly in your Airbridge dashboard.

Key takeaway

• Industry-first: Analyze performance across all four Apple Search Ads placements in an MMP.

• No more dashboard switching: View detailed placement performance directly in Airbridge.

What changed in Apple Search Ads measurement?

Apple Search Ads is a core acquisition channel that shows ads when users explore the App Store.

On January 28, 2026, Apple introduced a new field that allows MMPs to identify where ads were shown in the App Store.

Airbridge quickly adopted this update and now provides placement-level Apple Search Ads performance directly in the dashboard.

Analyze Apple Search Ads performance by placement

Previously, Apple Search Ads performance was aggregated into a single channel. Marketers couldn’t tell where conversions actually came from.

Now in Airbridge, you can apply the [Sub Sub Publisher 2] grouping in reports to analyze the following four placements separately:

• **Search Results (search_results)
  **Ads shown on the results page after a user searches for a keyword.

• **Search Tab (search_tab)
  **Ads shown in the recommended app list before a search query is entered.

• **Today Tab (today_tab)
  **Ads displayed on the App Store’s main landing page.

• **Product Pages (product_pages)
  **Ads shown at the bottom of another app’s product page.

Why this matters for marketers

Identify what actually drives performance

Instead of seeing overall Apple Search Ads performance, you can now identify which placements drive results.

For example:

• Today Tab may drive brand awareness.

• Search Results often deliver stronger conversion rates.

Placement-level data makes it easier to understand performance drivers and optimize campaigns.

Optimize budget with better visibility

You no longer need to jump between dashboards to compare data.

Inside Airbridge, you can quickly identify underperforming placements and allocate budget to the ones that deliver better results.

As of February 2026, Airbridge is the only MMP that supports Apple Search Ads placement-level analysis.

Start analyzing Apple Search Ads placements in Airbridge

Airbridge quickly adopts updates to Apple Ads data specifications so marketers can access the latest measurement capabilities first.

With Airbridge, you can manage all ad performance data—including Apple Search Ads placement performance—in one place.

Check detailed Apple Search Ads placement data in your dashboard today.