Subscription App

Explore our articles about subscription app.

Deep Linking for Subscription Apps: Fitness, Health, Edtech

Deep Linking for Subscription Apps: Fitness, Health, Edtech

Deep linking boosts Day 0 trial conversions by 82% for fitness, health, and edtech apps. Learn routing patterns that preserve ad context. Read now.

|14 min read
Hard Paywall vs Freemium in 2026: What 75K Apps Reveal

Hard Paywall vs Freemium in 2026: What 75K Apps Reveal

Hard paywall vs freemium models: 75K apps reveal 5.5x higher conversion rates but 70% more refunds. Choose the right strategy for your app.

|11 min read
Weekly vs Annual Subscription Apps: How the 2026 Revenue Split Is Shifting

Weekly vs Annual Subscription Apps: How the 2026 Revenue Split Is Shifting

Weekly subscription apps now generate 55.5% of revenue, up from 43.3% in 2023. Learn which plan type works for your app category. Read more

|11 min read
What Makes a Paywall Convert? Six Structural Decisions for Subscription Apps

What Makes a Paywall Convert? Six Structural Decisions for Subscription Apps

Paywall conversion rates vary 4.5x between top and median subscription apps. Learn 6 structural decisions that determine conversion before design. Read more.

|10 min read
Why Your Subscription App Gets Installs but Not Paid Subscribers

Why Your Subscription App Gets Installs but Not Paid Subscribers

Learn why subscription apps get installs but not paid subscribers. Discover funnel optimization strategies to boost conversion rates. Start optimizing now.

|12 min read
ROAS for Subscription Apps: How to Read D7, D30, and D60 Numbers

ROAS for Subscription Apps: How to Read D7, D30, and D60 Numbers

ROAS for subscription apps is time-specific: D7, D30, or D60. Learn how to calculate ROAS, what benchmarks look like, and how to read it by channel.

|13 min read
How to Track Where Your Paying App Users Actually Come From

How to Track Where Your Paying App Users Actually Come From

Running paid ads but can't see which channel drives subscriptions? Learn how app user tracking connects ad spend to paying subscribers — step by step.

|8 min read
How to Set Your First 30-Day Paid UA Plan for Subscription Apps

How to Set Your First 30-Day Paid UA Plan for Subscription Apps

Learn how to build your first 30-day paid user acquisition plan for subscription apps. Structured approach to spend $10K-$50K efficiently. Start now!

|11 min read
Subscription or One-Time Purchase? How to Pick the Right Model for Your App

Subscription or One-Time Purchase? How to Pick the Right Model for Your App

Subscription or one-time purchase for your app? Use data from 75K+ apps to pick the right revenue model, with benchmarks on LTV, conversion, and retention.

|14 min read
Why 56% of New Apps Stay Under $1K: 3 Marketing Mistakes

Why 56% of New Apps Stay Under $1K: 3 Marketing Mistakes

No audience? No problem. Here's the step-by-step playbook for getting your first users for a subscription app — starting with zero.

|12 min read

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