Ad performance

Explore our articles about ad performance.

Universal Links vs App Links: Setting Up Deep Linking on iOS and Android

Universal Links vs App Links explained: Set up deep linking for iOS and Android. Complete guide with setup steps and solutions. Start now!

Jun 9, 2026|11 min read

Deferred Deeplink After iOS 17: How to Fix Your Match Rate

Deferred deep linking match rates dropped after iOS 17? Learn how ATT and privacy changes broke IDFA matching and proven fixes. Get solutions now.

Jun 4, 2026|11 min read

How to Set Up the Airbridge SDK: From Signup to Your First Event in 30 Minutes

Learn Airbridge SDK setup in 30 minutes. Complete guide from app registration to event verification. Start tracking your first event today.

Jun 2, 2026|14 min read

How to Read App Ad Campaign Data and Decide When to Scale

Learn to read app ad campaign data beyond CPI. Analyze subscription funnel metrics to make smart scaling decisions. Start optimizing campaigns today.

May 22, 2026|10 min read

What Makes a Paywall Convert? Six Structural Decisions for Subscription Apps

Paywall conversion rates vary 4.5x between top and median subscription apps. Learn 6 structural decisions that determine conversion before design. Read more.

May 22, 2026|10 min read

How to A/B Test Your Paywall: Setup, Duration, and Results

Learn paywall A/B testing best practices for subscription apps. Discover setup strategies, test duration, and metrics that drive revenue growth. Start testing today.

May 22, 2026|14 min read

How to Build a Simple App Growth Loop for Subscription Apps

Build a simple app growth loop for subscription apps with 4 nodes: Acquire, Activate, Retain, Expand. Start growing now.

May 21, 2026|8 min read

Why Real-Time Cross-Platform Tracking Improves Ad Performance for Subscription Apps

Real-time cross-platform tracking improves ROAS for subscription apps by eliminating manual errors and enabling same-day optimization. Learn more.

May 19, 2026|10 min read

How to Reduce Wasted App Ad Spend Without Losing Subscription Volume

Stop wasting subscription app ad spend with proper attribution. Learn to optimize for CPPU, not CPI. Get Airbridge's expert guide today.

May 18, 2026|11 min read

Subscription App Funnel Not Converting? How to Find the Bottleneck Before You Fix Anything

Fix subscription app funnel bottlenecks by finding the right layer first. 82% of trial decisions happen on install day. Start optimizing smarter.

May 18, 2026|9 min read

What Is an App Activation Metric? Definition, Benchmarks, and How to Define Yours

Learn what app activation metrics are, key benchmarks, and how to define yours. Discover why top apps convert 4.5x better. Start optimizing today.

May 14, 2026|10 min read

App Pricing Experiments: How to Test What Users Will Pay

Learn app pricing experiments to test what users will pay. 34.6% of subscription cancellations are cost-related. Start testing today.

May 12, 2026|12 min read

App Campaign Naming Convention: Templates for Meta, Google, TikTok & ASA

Master app campaign naming conventions for Meta, Google, TikTok & ASA. Templates that scale from 3 to 100+ campaigns. Get organized now.

May 11, 2026|14 min read

How to Test App Ad Creatives Without Burning Budget

Learn to test app creatives for subscription apps without burning budget. Framework covering verified budget rules, win-rate thresholds, and creative-paywall alignment.

May 11, 2026|10 min read

How Much Should a Subscription App Spend on UA?

How much should a subscription app spend on UA? Use LTV:CAC ratio, channel benchmarks, and cohort ROAS to size your budget with data from 75K+ apps.

Apr 30, 2026|11 min read

How to Choose Your First Ad Channel: App Marketing Guide

Choose your first ad channel with our app marketing guide. Compare Meta, Google, Apple Search Ads, and TikTok for subscription apps. Start today.

Apr 27, 2026|7 min read

Qualified Trials for Subscription Apps: How to Send Trial Signals That Actually Improve Ad Performance

Sending raw trial events to Meta and Google trains the algorithm to find users who cancel in 10 minutes. Learn what qualified trials are and how they fix ad optimization for fitness apps.

Mar 16, 2026|8 min read

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