What Attribution Tools Are in the RevenueCat Integrations Marketplace?

Airbridge is one of the attribution tools available in RevenueCat's integrations marketplace. It receives subscription events from RevenueCat (trial starts, conversions, renewals, and cancellations) and ties each one to the ad campaign that drove the install. Other MMPs on RevenueCat's attribution page include AppsFlyer, Adjust, Branch, Singular, Kochava, Tenjin, and Appstack. The page also lists Apple Search Ads, Meta Ads, Asapty, and SplitMetrics Acquire.

This guide compares six of these mobile measurement partners (MMPs): Airbridge, AppsFlyer, Adjust, Branch, Singular, and Kochava. All six have official RevenueCat integrations, meaning each one can be connected directly from the RevenueCat dashboard without custom server-side work. The integration sends RevenueCat subscription lifecycle events to your MMP so you can measure return on ad spend, optimize campaigns, and reduce customer acquisition costs.

How Attribution Integrations Work with RevenueCat

RevenueCat acts as the single source of truth for subscription status. When a user starts a trial, converts to paid, renews, or cancels, RevenueCat sends the event server to server to your connected MMP. The MMP then attributes that event back to the original install source, whether that was an Apple Ads campaign, a Meta ad, an organic search result, or a referral link.

The typical data flow looks like this:

1. A user clicks an ad and installs your app.
2. The MMP SDK records the install and attributes it to the correct campaign.
3. RevenueCat tracks the subscription lifecycle (trial start, conversion, renewal, billing issue, cancellation, expiration).
4. RevenueCat sends each event to your MMP via the integration.
5. The MMP ties revenue and retention data back to the original campaign, giving you cost-per-trial, cost-per-conversion, and LTV by channel.

This loop lets subscription app teams shift budget toward the campaigns that drive long-term subscribers rather than just installs.

Comparing MMPs in the RevenueCat Marketplace

Every MMP compared below has an official RevenueCat integration. The differences lie in pricing, network coverage, and analytics depth.

Competitor details come from each vendor's public pricing page and site as of November 2026.

Airbridge

Airbridge offers two plans for RevenueCat users. The Core Plan starts at $40+/mo, includes a 30-day trial, supports 500K data points per month, covers 4 ad channels, includes 25 standard events, and has 2 third-party integration slots, and RevenueCat is one of the supported integrations, plus Predictive LTV up to day 180, all without requiring an annual contract. The Growth plan expands to 330+ channels, unlimited integrations, custom events, and raw data export for teams scaling paid acquisition.

Airbridge is a strong fit for subscription apps that want Predictive LTV without enterprise-tier pricing. Planfit, a fitness subscription app, reduced customer acquisition costs by 40% after connecting Airbridge to RevenueCat and optimizing campaigns around free trial starts. Bitbyte, the team behind a rewards app, grew revenue 10x using Airbridge's Predictive LTV to decide where to scale spend.

For a deeper look at how Airbridge works with RevenueCat, see Does RevenueCat Do Attribution? and Best Mobile Attribution Tools for Subscription Apps.

AppsFlyer

AppsFlyer is one of the most widely used MMPs, with one of the largest partner networks in the market. Its RevenueCat integration sends subscription events that AppsFlyer attributes to campaigns. Its pricing page names Protect360 as a premium feature and lists a free Zero plan for owned media, a pay-as-you-go Growth plan at $0.07 per conversion after the Welcome Package, and a custom Enterprise plan.

For teams comparing options, Airbridge has published a detailed comparison of AppsFlyer alternatives for RevenueCat users.

Adjust

Adjust is well established in the gaming and subscription app verticals. Its RevenueCat integration sends subscription lifecycle events. Its Fraud Prevention Suite is a separate solution that you enable through Adjust sales. Check Adjust's pricing page for current plans.

Branch

Branch is best known for deep linking rather than traditional attribution. Its pricing page lists Basics, Essentials, and Enterprise plans without prices, and offers a free trial on Basics. The RevenueCat integration sends subscription events that Branch can attribute to campaigns. For teams whose primary need is deep linking with attribution as a secondary function, Branch is a practical starting point.

Singular

Singular combines attribution with creative analytics and cost aggregation, pulling spend data directly from ad network APIs. This makes it appealing for teams that want a unified view of spend and revenue without manual spreadsheet reconciliation. The RevenueCat integration feeds subscription revenue into Singular's ROI reports. Its pricing page lists a Free plan, a Growth plan at $0.05 per conversion, and a custom Enterprise plan.

Kochava

Kochava offers a free plan (Free App Analytics) with 10K conversions a month, limited to self-attributing networks. Its paid plans, Foundation from $500/mo and Enterprise from $2,000/mo, support all integrated partners, and it lists ad fraud prevention in its plans. The RevenueCat integration sends subscription lifecycle events for attribution.

Choosing the Right MMP for Your RevenueCat Setup

The right choice depends on your stage, budget, and what you need beyond basic attribution:

• Early stage, budget-conscious: Airbridge Core ($40+/mo with a 30-day trial and no annual contract), Singular's Free plan, or Kochava's Free App Analytics give you attribution without a large upfront commitment. Check which ad channels each free plan covers.
• Scaling paid acquisition: Airbridge Growth, AppsFlyer, Adjust, or Singular provide the network coverage and analytics depth needed to optimize spend across dozens of channels.
• Deep linking is the priority: Branch is purpose-built for deep linking and deferred deep linking, with attribution as a complementary feature.
• Predictive LTV matters: Airbridge includes Predictive LTV up to day 180 on its Core Plan, shown in the dashboard. AppsFlyer's site mentions predicting LTV trends, so check which plan includes it.
• Cost aggregation and creative analytics: Singular pulls spend data from ad network APIs automatically, reducing manual reporting work.
• Fraud prevention in the plan: Singular says fraud prevention is included in every plan, and Kochava lists ad fraud prevention in its plans.

FAQ

Do all six MMPs have official RevenueCat integrations?

Yes. Airbridge, AppsFlyer, Adjust, Branch, Singular, and Kochava all have official integrations listed on RevenueCat's attribution page, as do Tenjin and Appstack. Each can be enabled directly from the RevenueCat dashboard.

What subscription events does RevenueCat send to MMPs?

RevenueCat sends events including initial purchase, trial start, trial conversion, renewal, cancellation, billing issue, expiration, product change, and refund. The exact events depend on the MMP's integration, and some are optional or arrive as custom events. In Airbridge, trial starts map to Start Trial; initial purchases, trial conversions, and renewals map to Subscribe; cancellations map to Unsubscribe. Other event types arrive as custom events, which require the Growth Plan.

Can I use more than one MMP with RevenueCat?

Usually yes. RevenueCat's integrations are enabled one by one from its dashboard, and some teams run two MMPs in parallel during a migration or for validation purposes. Keep in mind that each MMP SDK adds to your app's binary size and initialization time.

Which MMP is cheapest for a subscription app just starting out?

Airbridge Core starts at $40+/mo with a 30-day trial and no annual contract. Singular and Kochava each publish free plans with conversion limits, and Branch offers a free trial on Basics. The right entry point depends on whether you need deep linking (Branch), a free plan to start (Singular or Kochava), or Predictive LTV and a clear upgrade path (Airbridge).

How does Apple Ads attribution work with these MMPs?

Apple Ads attribution uses Apple's AdServices framework. MMPs use this Apple-provided API to attribute installs to Apple Ads campaigns. RevenueCat's subscription events then tie downstream revenue back to the attributed Apple Ads campaign.

What is Predictive LTV and which MMPs offer it?

Predictive LTV estimates how much revenue a user will generate over a future period. Airbridge multiplies a machine-learning prediction of user lifetime by average revenue per daily active user (ARPDAU). This helps you judge campaigns by projected value, not just installs. Airbridge includes Predictive LTV up to day 180 on its Core Plan, shown in the dashboard and not sent to ad networks. AppsFlyer's site mentions predicting LTV trends, so check its plans.