How to Get Campaign-Level Revenue When You Use Adapty

Airbridge integrates with Adapty to connect subscription revenue to the ad campaigns that drove each user. Once the integration is active, Adapty sends subscription events to Airbridge, which attributes each trial start, conversion, and renewal to a specific Google Ads, Meta Ads, Apple Ads, or TikTok campaign.

This lets you see which campaigns actually generate paying subscribers rather than just installs, so you can shift budget toward the campaigns that produce real revenue.

How the Adapty + Airbridge Integration Works

Adapty manages your paywalls, subscription offers, and billing events. When a user starts a trial, converts to paid, renews, or cancels, Adapty records that event. The integration forwards these events to Airbridge server to server.

Airbridge already knows which campaign brought each user to your app. It tracked the install attribution when the user first opened the app. When Adapty's subscription events arrive, Airbridge matches them to the original install source using the device ID and user ID, which is why your app passes the Airbridge device ID to Adapty.

The result is a full picture. For example, you might see that Campaign X on Google Ads brought 500 installs, 120 started a trial, 45 converted to paid, and they generated $2,700 in revenue over the first 90 days.

What Data Flows Between Adapty and Airbridge

Adapty sends subscription lifecycle events to Airbridge, including:

• Trial started (Start Trial): a user began a free trial
• Initial purchase (Subscribe): a user bought a subscription
• Trial converted (Subscribe): a trial user became a paying subscriber
• Subscription renewed (Subscribe): an existing subscriber renewed for another billing period
• Auto-renew turned off (Unsubscribe): a user turned off auto-renew

These map to Airbridge standard events, so they work on the Core Plan. All other Adapty events, such as billing issues and expirations, arrive as custom events, which require the Growth plan.

Airbridge takes each event and attributes it back to the campaign, ad group, and creative that originally drove the install. This means you can build reports in Airbridge that show revenue per campaign, per channel, or per country, all tied to real Adapty billing data.

Step-by-Step: Connecting Adapty to Airbridge

1. Create an Airbridge account. Sign up at airbridge.io. The Core Plan has a 30-day free trial, then starts at $40+/mo with 500K data points per month, so you can test the integration before committing. No annual contract is required.

2. Install the Airbridge SDK in your app. Add the Airbridge SDK alongside your existing Adapty SDK. The Airbridge SDK handles install attribution and tracks which campaign brought each user. Pass the Airbridge device ID to Adapty with setIntegrationIdentifier, using the key airbridge_device_id, and log the same user ID in both tools.

3. Copy your Airbridge credentials. In the Airbridge dashboard, go to Integrations > Third-party Integrations and select Adapty. Copy the Airbridge app name and API token.

4. Configure events in Adapty. In the Adapty dashboard, go to Integrations > Airbridge, switch on the toggle, and paste the app name and token. Then turn on the event groups you want to forward (Subscriptions, Trials, and Issues) and click Save. On Core, you can leave Issues off. Trial and subscription events map to Airbridge standard events by default, so you do not need to map them yourself.

5. Paste the Adapty API token into Airbridge. Copy the Adapty API token from the same Adapty page. Paste it into the Adapty page in the Airbridge dashboard and click Done. This lets Airbridge send install attribution data back to Adapty.

6. Verify the data flow. Trigger a test subscription event in your app. Check the Airbridge dashboard to confirm the event arrived and was attributed to the correct campaign source.

7. Build revenue reports. Use Airbridge's Revenue Report with the Subscription Revenue (App) metric to see campaign-level revenue. Use the Funnel Report to visualize the path from install to trial to paid subscription.

Why Campaign-Level Revenue Matters for Subscription Apps

Install counts alone tell you which campaign brought a download but not whether that user ever paid. For subscription apps using Adapty, this gap is significant because the value of a user unfolds over weeks and months.

With Airbridge attributing Adapty revenue back to campaigns, you can answer questions like:

• Which Google Ads campaigns produce the most subscription revenue over time?
• Are Meta Ads trials converting at a higher rate than Apple Ads trials?
• Which country and campaign combination has the highest revenue per install?

Airbridge's Predictive LTV feature estimates revenue per user up to day 180 out in the dashboard, so you do not have to wait months to evaluate a campaign. Once a cohort has at least 30 users, you can see projected lifetime value within days of launch and decide where to reallocate budget. Predictive LTV is not sent to ad networks.

Comparison: Attribution Options for Adapty Users

Competitor details come from each vendor's public pricing page and site as of November 2026.

Airbridge Core includes 2 third-party integration slots, and Adapty is one of the supported integrations, which covers a straightforward setup where Adapty handles subscriptions and Airbridge handles attribution. If you need 330+ channels, custom events, or raw data export, the Growth plan removes those limits.

For a deeper comparison with AppsFlyer specifically, Airbridge has published a detailed breakdown: AppsFlyer vs Airbridge for Subscription Tracking.

Real Results: Apps Using Airbridge

Bitbyte, the team behind a rewards app, used Airbridge's Predictive LTV to compare each campaign's predicted revenue per new user against acquisition cost. By using that projection to decide where to scale spend, they grew revenue 10x. Read the full case study.

Monkey, a children's education app with a trial-to-paid subscription model, sent subscription data to Airbridge through the SDK and Event API. The team used Airbridge's reports to analyze trial drop-off and conversion by campaign and creative, and grew subscription revenue by 40%. Read the full case study.

FAQ

Does Adapty send revenue amounts to Airbridge, or just event counts?

Adapty sends both the event type and the associated revenue. Airbridge receives the amount for each transaction, so your campaign-level revenue figures reflect Adapty's billing data, not estimates. Revenue is reported in USD unless you check Report user's currency, and you can check Report proceeds to report amounts after store fees.

Can I see revenue by individual paywall or offer?

Not in Airbridge. Paywall views are not measurable in Airbridge, so use Adapty's own dashboard for paywall and offer performance, and Airbridge for revenue by campaign, channel, and creative.

How quickly do Adapty events appear in Airbridge?

Adapty forwards events server to server. To see the timing for your app, trigger a test event and check Airbridge's dashboard. Note that events from before the Adapty SDK was applied are sent with modified event dates unless you check Exclude historical events.

What if I use RevenueCat instead of Adapty?

Airbridge also integrates with RevenueCat and Superwall. The RevenueCat setup is similar: copy your Airbridge credentials into RevenueCat and use the default event names, which map to the same standard events. Airbridge's guide to attribution for subscription apps covers multiple subscription platforms.

Do I need both the Airbridge SDK and the Adapty SDK in my app?

Yes. The Airbridge SDK handles install attribution and tracks which campaign brought each user. The Adapty SDK manages paywalls, subscriptions, and billing. They serve different purposes and work together through the server-side integration.

Can I track the full funnel from ad click to paid subscription?

Yes. Airbridge's Funnel Report lets you visualize each step from Install through Start Trial to Subscribe. Combined with Adapty's subscription events, you can see exactly where users drop off and which campaigns produce the smoothest conversion paths. Airbridge has written about this in detail: Funnel from Install to Subscription.

Is there a minimum commitment to try this integration?

No. Airbridge Core has a 30-day free trial, then starts at $40+/mo with no annual contract. You can set up the Adapty integration, verify the data flow, and evaluate campaign-level revenue reporting before making a longer commitment.