Inside Airbridge
Release Notes: Jan/Feb 2022
March 11, 2022
Minah Lee

To boost your app marketing and help you track its performance, Airbridge has released new features in Jan/Feb 2022 including:

  • Audience Manager: Retarget campaigns more effectively.
  • Data integration: Airbridge is the first MMP to integrate Kakao Moment’s ad spend data.
  • Real-time data: Shorter indexing cycle time thanks to Luft.

Segment customers with Airbridge’s Audience Manager

Using data to group users by events is critical to find the holy grail that is the right person on the right device at the right moment. Thanks to Airbridge’s Audience Manager, you’re now more likely to reach customers interested in your products or services with relevant messaging.

Audience Manager is one of Airbridge’s key features that creates an “audience” - a user group filtered by certain criteria. With Audience Manager, you can easily extract user data necessary for retargeting and other similar targeting campaigns. Audience Manager is powered by Luft, Airbridge’s in-house database engine, thus creating audiences 20 times faster than other solutions. You can also easily re-extract and define new audiences from previous audiences, and manage them in one place. Plus, you can download the data as a CSV file and upload them on Meta or other ad networks.

Quickly segment your users by events or event attributes to create audiences and optimize your marketing campaigns!

👉 Find out more about Audience Manager

View Kakao Moment’s ad spend data on Airbridge’s dashboard

Say goodbye to the hassle of going back and forth between your MMP and Kakao Moment just to combine conversion data with ad spend data.

Airbridge has become the first MMP to integrate ad spend data from Kakao Moment, an advertising platform serviced by Korea’s tech giant Kakao. This integration allows you to view Kakao Moment’s impressions, clicks and ad spend data in Airbridge’s Actuals Report, making ROAS calculation faster and easier.

To benefit from this update, follow the below three steps:

  1. Change settings on Kakao Developers’ dashboard
  2. Request for permission to use Open API on Kakao Moment
  3. Change settings on Airbridge’s dashboard.

Redirect and retain deeplinked users leaving your app

Airbridge can now show a specific web page to a deeplinked user who clicks the “Back” button to leave the app or app market.

The newly introduced “Remain Page” feature for our tracking links allows you to redirect a user, who is returning to the browser of the clicked tracking link, to the same product page as the app. By providing a seamless browsing experience with repeated exposure to products, you’ll be able to improve your conversion rate and drive revenue.

Get real-time data with Luft’s shortened indexing cycle

Luft’s fast data processing has become even faster. With the indexing cycle adjusted from a daily to an hourly basis, you can now refer to data collected just an hour ago. Check out the “Including Today” and “Including This Month” options when setting the time period for your Revenue Report.

Don’t wait until tomorrow to view today’s data!

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Minah Lee
Product Marketing Part Lead
Minah is Airbridge's product marketing part lead. She creates content, plans various marketing campaigns, and collaborates with the growth of teams, customers, and partners.
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