Airbridge, a unified measurement platform for mobile marketing, today announced it has been named a Meta Business Partner in Measurement for marketing mix modeling. With its third Meta measurement badge, Airbridge demonstrates its expertise and experience spanning marketing mix modeling (MMM), multi-touch attribution (MTA), and mobile measurement.
Earlier in May 2023, Airbridge launched MMM Studio to enhance the accessibility of MMM. This machine learning-powered platform enables brands to evaluate the impact of various marketing channels, both online and offline, on their business outcomes. A privacy-centric solution that does not rely on user-level data, MMM Studio also factors in variables such as seasonality, promotions, and competitor activity, offering a holistic view of marketing effectiveness. Automated onboarding, highly configurable models, and an interactive dashboard are some other features that allow for convenient and data-driven marketing optimization.
In addition, by predicting and simulating the performance of each marketing channel, MMM Studio eliminates guesswork and suggests the optimal budget allocation. With actionable insights on hand, brands can swiftly adapt to changing market conditions.
“Navigating the era of privacy, brands are eager for unparalleled measurement insights,” said Roi Nam, CEO and Co-Founder of Airbridge. “We’re pleased to be able to provide our customers with a complete understanding of their marketing performance as Meta’s MMM partner. Airbridge’s innovative, integrated approach to measurement will empower them to achieve the best possible results in the dynamic digital landscape.”
Airbridge is a unified measurement tool that helps leading brands discover and scale their true sources of growth. The Airbridge Unified Measurement Stack integrates Last-Touch Attribution (LTA), Multi-Touch Attribution (MTA), Incrementality measurement, and Marketing Mix Modeling (MMM), enabling mobile marketers to effectively optimize ad performance and drive maximum return. Airbridge also offers solutions for deep linking, marketing analytics, audience management, and fraud protection. For more information, visit https://www.airbridge.io.