Effortless onboarding
‍Customizable modeling
‍Accelerated reporting

Welcome to the future of Marketing Mix Modeling.

Optimize budget spend for maximum ROI potential with ATT-resilient and privacy-compliant measurement across on/offline channels. MMM is now widely available to smaller brands with our automated onboarding, modeling, and reporting.
Get started for free

Privacy-resilient insights for full performance visibility

With aggregated data, there’s no need for user-level data. Regain visibility in a post-ATT iOS 14.5 world, and unlock insights into how online and offline channels contribute to incremental growth – even TV, print, billboards, and radio.

Eliminate guesswork with predictive ROI analytics

Simulate growth potential with a budget optimizer that predicts performance based on prescribed channel budgets.

Build tailored MMMs in the blink of an eye

Tailor KPIs, select specific cost/performance metrics for automatic ingestion, or effortlessly calibrate for accuracy.
All reports are generated in no more than 1 hour.

Meet your ideal measurement partner

Oh cool they don't just do MMM. They're the only company excelling in unified measurement across MMP, MTA, and MMM. Let's find out more!
Book a demo
Get started for free
Book a demoGet started for free

Meet your ideal measurement partner

Oh cool they don't just do MMM. They're the only company excelling in unified measurement across MMP, MTA, and MMM. Let's find out more!
Book a demo
Get started for free
Book a demoGet started for free

Unlock unparalleled insights

Dragon Island, a hypercasual gaming app, with 4m+ downloads.
18
%
less credit to organic behavior than LTA results
13
%
potential increase in total installs with budget optimizer
11.4
%
potential decrease in average eCPI
Meliz, a global fashion retail app, with 800k+ monthly active users.
39
%
increase in the contribution of display ads compared to LTA results
5
%
potential increase in total installs with budget optimizer
4
%
potential decrease in average eCPI
Read the full case study →
Dragon Island, a hypercasual gaming app, with 4m+ downloads.
18
%
less credit to organic behavior than LTA results
13
%
potential increase in total installs with budget optimizer
11.4
%
potential decrease in average eCPI
Meliz, a global fashion retail app, with 800k+ monthly active users.
39
%
increase in the contribution of display ads compared to LTA results
5
%
potential increase in total installs with budget optimizer
4
%
potential decrease in average eCPI
Read the full case study →

Learn the ins and outs of MMM

“
Airbridge MMM provides a multi-touch attribution model, and no competitors offer that feature. Understand the true effectiveness of your channels.”
Oren Shatken, Co-founder of meliz
“
Airbridge MMM is the best system to use for expenses, business marketing analysis. I've used Expensify & Concur in the past and this is definitely a much more seamless process.”
Alionna G., Head of Aloha factory
Library
Marketing Mix Modeling: The Privacy-First Mobile Measurement Method
Download the guide book →
Library
Marketing Mix Modeling in Action: Tips from the Pros
Download the guide book →

Move with the real world

Book a demo
Get started for free
Context is important
Contextualize MMMs with variables like holidays, weather, competitor info, macroeconomic data, etc.
Up to date, always
Make strategic responses to market changes with automatic daily, weekly, or monthly data sync.
Account for ad effects
Train parameters and shift weight assignments to adjust for ad carryover and saturation effects.
Calibrate your scales
Perform self-service data upload to calibrate your models with results from an RCT or Lift experiment.
Book a demo
Get started for free
Airbridge MMP →
Try for free!
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