Ad Tech & Marketing

Explore our articles about ad tech & marketing.

App Campaign Naming Convention: Templates for Meta, Google, TikTok & ASA

Master app campaign naming conventions for Meta, Google, TikTok & ASA. Templates that scale from 3 to 100+ campaigns. Get organized now.

May 11, 2026|14 min read

What Should a Small App Team Track Before Scaling App Ads?

Learn the 4 critical app ads metrics to track before scaling. 34.8% median trial-to-paid conversion & key benchmarks inside. Start tracking smarter.

May 11, 2026|12 min read

How to Test App Ad Creatives Without Burning Budget

Learn to test app creatives for subscription apps without burning budget. Framework covering verified budget rules, win-rate thresholds, and creative-paywall alignment.

May 11, 2026|10 min read

App Onboarding Before the Paywall: 5 Steps That Convert

App onboarding before paywall: Master the 5-step sequence that converts. 82% of trials start Day 0. Learn conversion tactics. Start optimizing now.

May 9, 2026|15 min read

How to Track Where Your Paying App Users Actually Come From

Running paid ads but can't see which channel drives subscriptions? Learn how app user tracking connects ad spend to paying subscribers — step by step.

May 8, 2026|8 min read

How to Choose App Ad Channels: Meta Ads, Google Ads, TikTok Ads, or Apple Ads

Choosing between Meta Ads, Google Ads, TikTok Ads, and Apple Ads for your subscription app? A practical guide to finding the right channel fit.

May 8, 2026|10 min read

How to Set Your First 30-Day Paid UA Plan for Subscription Apps

Learn how to build your first 30-day paid user acquisition plan for subscription apps. Structured approach to spend $10K-$50K efficiently. Start now!

May 7, 2026|11 min read

How to Know If Your Ads Are Working in 2026

App attribution connects ads to user actions like installs and subscriptions. Learn the 3 key metrics to track your ad performance. Start measuring today.

May 7, 2026|9 min read

How to Set Up a Simple Paywall Flow Before You Scale

Don't scale ads into a broken paywall. Here's how to build a conversion-ready paywall flow — timing, type, onboarding sequence, and second-chance offers

May 6, 2026|12 min read

Why Painkiller Apps Convert 9x More: 4 Questions to Diagnose

Painkiller apps convert at 9x the rate of vitamin apps and command 2-7x higher LTV. Learn the framework, self-scoring test, and pricing strategy for each.

Apr 29, 2026|11 min read

Subscription or One-Time Purchase? How to Pick the Right Model for Your App

Subscription or one-time purchase for your app? Use data from 75K+ apps to pick the right revenue model, with benchmarks on LTV, conversion, and retention.

Apr 29, 2026|14 min read

How to Choose Your First Ad Channel: App Marketing Guide

Choose your first ad channel with our app marketing guide. Compare Meta, Google, Apple Search Ads, and TikTok for subscription apps. Start today.

Apr 27, 2026|7 min read

What Should You Track Before Spending More on App Marketing

Not sure if your app ads are working? Learn the 7 app marketing metrics you need to track before increasing ad spend — from CPI to ROAS, with benchmarks.

Apr 27, 2026|14 min read

How to Write an App Value Proposition People Understand in 5 Seconds

Learn how to write an app value proposition users understand in 5 seconds. Step-by-step formula, real examples, and common mistakes to avoid.

Apr 27, 2026|15 min read

How to Choose Between Free Trial and Freemium With Data

Free trial or freemium for your subscription app? Compare conversion rates, setup steps, and common mistakes with data from 75K+ apps.

Apr 27, 2026|11 min read

Subscription App Event Tracking: A 5-Step Guide

Learn how to set up subscription app event tracking in 5 steps—Install to Subscribe—without a data engineer. Naming tips, funnel table, and tools.

Apr 2, 2026|6 min read

Influencer Marketing Fraud: How Fake Clicks Drain App Budgets

74% of marketers face influencer marketing fraud. Learn how fake clicks drain app budgets and how per-influencer attribution reveals fraudulent traffic.

Apr 2, 2026|8 min read

MMP Pricing Goes Up. Support Quality Goes Down. Something Has to Give.

MMP pricing hides costs in per-conversion fees, feature gates, and forced upgrades. Learn where subscription app teams overpay and how to fix it.

Mar 26, 2026|9 min read

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