Ad Tech & Marketing

Explore our articles about ad tech & marketing.

5 reasons to use MMP-powered marketing mix modeling

How can you get the most accurate understanding of your marketing performance? Airbridge recommends working with MMPs with advanced MMM solutions. Read on to find out why.

Mar 23, 2023|6 min read

Ad fraud in mobile: How to safeguard your marketing budget

Learn about some of the most common types of mobile ad fraud and the latest techniques to protect your marketing budget.

Mar 22, 2023|6 min read

Last-touch vs. multi-touch attribution: What’s the difference?

Finding the right attribution model is crucial to app marketing optimization. Our latest blog post delves deep into two of the most widely used approaches: the last-touch and the multi-touch.

Mar 16, 2023|6 min read

Airbridge achieves SOC 2 Type II certification

Airbridge is proud to announce that we have received the SOC 2 Type II report, demonstrating our commitment to security, availability, processing integrity, confidentiality, and privacy.

Mar 8, 2023|2 min read

Leveraging custom product pages (CPPs) for mobile growth in iOS

Apple’s CPPs represent an immense opportunity in improving the relevance of the user journey. Find out how you can make the best use of it.

Feb 15, 2023|10 min read

Your all-in-one guide to marketing mix modeling (MMM)

Marketing mix modeling is the comeback kid of performance measurement. Prepare yourself for the privacy-first era with this blog post.

Feb 1, 2023|11 min read

Optimize your customer marketing campaigns with Airbridge and CleverTap

Airbridge is excited to announce our official partnership with CleverTap, the leading global platform for customer engagement and retention!

Jan 31, 2023|3 min read

Airbridge joins Google’s App Attribution Partner program

Airbridge is proud to announce that it has been officially recognized by Google as an App Attribution Partner!

Jan 17, 2023|3 min read

The evolution of marketing mix modeling (MMM): A pathway to privacy-first measurement

Privacy-first performance measurement is made easy with MMM. Find out how technological advances have brought back marketing mix modeling as a software solution.

Jan 13, 2023|7 min read

Exploring the marketing implications of SKAN 4.0

With each version update, SKAdNetwork (SKAN) adds both options and complexity to mobile attribution. Find out the marketing-side implications of the SKAN 4.0 changes you need to know.

Jan 5, 2023|5 min read

Marketing mix modeling (MMM) vs. multi-touch attribution (MTA): Which is right for you?

Both MMM and MTA help uncover business insights, but they have key differences that make each other more useful than the other depending on the circumstances. Read on to find out more.

Jan 3, 2023|6 min read

Airbridge Awarded High Performer in G2’s Winter 2023 Reports

We are excited to announce that Airbridge earned its spot as a High Performer in the G2 Winter 2023 Grid® Reports!

Dec 22, 2022|3 min read

Why a Mobile Measurement Partner (MMP) is an App Marketing Must-Have

Any marketer with an app needs a mobile measurement partner (MMP) because it is essential to effective marketing, revenue generation, and mobile growth. Find out more in the post.

Dec 16, 2022|10 min read

How Marketing Mix Modeling (MMM) Enables Privacy-First Measurement

Find out what marketing mix modeling is and why you need to add Airbridge MMM to your measurement stack to stay ahead in the game.

Dec 12, 2022|8 min read

Intro to Incrementality: The Key to Measuring Your Ad Effectiveness

Check out this post to discover your most effective campaigns and optimize paid ad strategies.

Nov 30, 2022|7 min read

Introducing Our Updated Retention Report

We proudly announce the official rollout of the Retention Report in Airbridge. The Airbridge Retention Report is equipped with behavioral cohort analysis and provides more options for Groupby and Filter selection, which will show how well your users are engaged with your app.

Nov 15, 2022|3 min read

Mobile App Attribution: What It Is and How It Works

Find out how to thrive on uncertainty by effectively identifying your strongest channels and campaigns.

Nov 10, 2022|8 min read

Your Basic Guide to Marketing Attribution Models

Understand various marketing attribution models to measure and optimize your campaigns. Find the one well-aligned with your strategy to bring out results.

Oct 6, 2022|8 min read

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