Blog

Insights, best practices, and industry trends from the Airbridge team.

ROAS for Subscription Apps: How to Read D7, D30, and D60 Numbers

ROAS for subscription apps is time-specific: D7, D30, or D60. Learn how to calculate ROAS, what benchmarks look like, and how to read it by channel.

May 13, 2026|Luke|8 min read

5 App Marketing Shifts After Apple's Privacy Changes (2026)

Privacy changes rewrote app marketing since iOS 14.5. Here are 5 concrete shifts affecting how you target users, measure campaigns, and find growth in 2026.

May 13, 2026|9 min read

Social Proof for Apps: When and Where to Place Reviews, Ratings, and Trust Signals

Learn exactly when and where to place reviews, ratings, and trust signals to drive app conversion. Placement guide for onboarding, paywalls, and App Store listings based on 75K+ app data.

May 13, 2026|12 min read

When to Try Web-to-App: A Readiness Framework for Subscription Apps

A practical readiness framework for subscription apps considering web-to-app.

May 13, 2026|11 min read

App Pricing Experiments: How to Test What Users Will Pay

Learn app pricing experiments to test what users will pay. 34.6% of subscription cancellations are cost-related. Start testing today.

May 12, 2026|12 min read

How to Research Competitor App Ads for Free

Want to see your competitors' app ads? Here's how to find and analyze them for free. No paid tools required.

May 11, 2026|12 min read

App Campaign Naming Convention: Templates for Meta, Google, TikTok & ASA

Master app campaign naming conventions for Meta, Google, TikTok & ASA. Templates that scale from 3 to 100+ campaigns. Get organized now.

May 11, 2026|14 min read

What Should a Small App Team Track Before Scaling App Ads?

Learn the 4 critical app ads metrics to track before scaling. 34.8% median trial-to-paid conversion & key benchmarks inside. Start tracking smarter.

May 11, 2026|12 min read

How to Test App Ad Creatives Without Burning Budget

Learn to test app creatives for subscription apps without burning budget. Framework covering verified budget rules, win-rate thresholds, and creative-paywall alignment.

May 11, 2026|10 min read

App Onboarding Before the Paywall: 5 Steps That Convert

App onboarding before paywall: Master the 5-step sequence that converts. 82% of trials start Day 0. Learn conversion tactics. Start optimizing now.

May 9, 2026|15 min read

How to Track Where Your Paying App Users Actually Come From

Running paid ads but can't see which channel drives subscriptions? Learn how app user tracking connects ad spend to paying subscribers — step by step.

May 8, 2026|8 min read

How to Choose App Ad Channels: Meta Ads, Google Ads, TikTok Ads, or Apple Ads

Choosing between Meta Ads, Google Ads, TikTok Ads, and Apple Ads for your subscription app? A practical guide to finding the right channel fit.

May 8, 2026|10 min read

How to Set Your First 30-Day Paid UA Plan for Subscription Apps

Learn how to build your first 30-day paid user acquisition plan for subscription apps. Structured approach to spend $10K-$50K efficiently. Start now!

May 7, 2026|11 min read

How to Know If Your Ads Are Working in 2026

App attribution connects ads to user actions like installs and subscriptions. Learn the 3 key metrics to track your ad performance. Start measuring today.

May 7, 2026|9 min read

How to Set Up a Simple Paywall Flow Before You Scale

Don't scale ads into a broken paywall. Here's how to build a conversion-ready paywall flow — timing, type, onboarding sequence, and second-chance offers

May 6, 2026|12 min read

Turn Inspiration into Action with Airbridge & Pinterest Ads Integration

Pinterest Ads now integrate with Airbridge. Track every conversion from first impression to subscription — across app and web — and see which creatives perform best.

May 6, 2026|3 min read

How Small App Teams Know Which App Ads Make Money

Running app ads without knowing which ones make money? Learn how small teams connect installs, trials, and revenue to find profitable channels.

Apr 30, 2026|12 min read

How Much Should a Subscription App Spend on UA?

How much should a subscription app spend on UA? Use LTV:CAC ratio, channel benchmarks, and cohort ROAS to size your budget with data from 75K+ apps.

Apr 30, 2026|11 min read

Is Your App a Painkiller or a Vitamin? Why It Matters for App Pricing

Painkiller apps convert at 9x the rate of vitamin apps and command 2-7x higher LTV. Learn the framework, self-scoring test, and pricing strategy for each.

Apr 29, 2026|11 min read

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