How ready are you for the privacy-first era? The GDPR and CCPA already went into effect several years ago, and Apple and Google are limiting user-level tracking. With the emphasis on data privacy growing stronger in the mobile world, marketers need to future-proof their measurement strategy to continue winning in the marketplace.
Marketing mix modeling is a technique that measures ad performance without the use of any user-level data. By identifying patterns in ad spend data through machine learning, the model helps you predict ROAS and optimize future budgets.
Relying on the traditional last-touch attribution may put you in a place where you need to fill the gap of incomplete data with guesswork. Get your grip on marketing mix modeling today and stay prepared as the privacy-first mobile world continues to evolve.