Understanding the incremental impact of your campaigns is a must for making winning decisions from budget allocation to future-proof strategy planning and verifying contribution to actual growth.
Incrementality, or the business impact generated by a specific marketing effort, identifies the causal relationship between touchpoints and conversions, enabling marketers to determine the true effectiveness of individual marketing activities.
Now it’s your time to get a grip on incrementality. Read on to understand the science behind Airbridge’s innovative incrementality measurement and gain practical marketing insights to propel your business growth.
