Whitepaper
Incrementality: Measuring the true effectiveness of advertising

Understanding the incremental impact of your campaigns is a must for making winning decisions from budget allocation to future-proof strategy planning and verifying contribution to actual growth.

Incrementality, or the business impact generated by a specific marketing effort, identifies the causal relationship between touchpoints and conversions, enabling marketers to determine the true effectiveness of individual marketing activities.

Now it’s your time to get a grip on incrementality. Read on to understand the science behind Airbridge’s innovative incrementality measurement and gain practical marketing insights to propel your business growth.

What’s inside:

  • Why every marketer should measure incrementality
  • A deep dive into the fundamentals of measuring incrementality
  • Behind the scene introduction to Airbridge incrementality measurement powered by proprietary ML engine

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