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Incrementality: Measuring the true effectiveness of advertising
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Understanding the incremental impact of your campaigns is a must for making winning decisions from budget allocation to future-proof strategy planning and verifying contribution to actual growth.

Incrementality, or the business impact generated by a specific marketing effort, identifies the causal relationship between touchpoints and conversions, enabling marketers to determine the true effectiveness of individual marketing activities.

Now it’s your time to get a grip on incrementality. Read on to understand the science behind Airbridge’s innovative incrementality measurement and gain practical marketing insights to propel your business growth.

What’s inside:

  • Why every marketer should measure incrementality
  • A deep dive into the fundamentals of measuring incrementality
  • Behind the scene introduction to Airbridge incrementality measurement powered by proprietary ML engine
Discover true sources of growth with Airbridge’s Unified Measurement Stack.
Discover true sources of growth with Airbridge’s Unified Measurement Stack.