How Much Does AppsFlyer Cost for a Small Subscription App?
AppsFlyer's Growth plan charges $0.07 per attributed conversion after a Welcome Package of 12,000 free conversions in the first 12 months. A subscription app with 10,000 attributed conversions a month would pay about $700 a month once the Welcome Package is used up, before premium add-ons like Protect360 fraud protection. AppsFlyer does not publish add-on prices, so your total cost depends on conversion volume and which premium features you need.
AppsFlyer's pricing structure explained
AppsFlyer bills per attributed conversion rather than a monthly fee. Here is how each plan works, per AppsFlyer's pricing page:
Zero plan (free)
- Described by AppsFlyer as for apps using owned media, and "not suitable for apps with paid activities"
- Includes the Welcome Package: 12,000 free conversions to use within the first 12 months
- Covers core marketing analytics
Growth plan (pay-as-you-go)
- $0.07 per attributed conversion after the Welcome Package
- A conversion is an attributed install, re-engagement, or re-attribution
- Organic installs are not counted and are free
- The Welcome Package includes a 30-day trial of select premium add-ons
- Premium products such as Protect360, Data Locker, Audiences, API access, and ROI360 are sold separately
- Includes OneLink deep linking and SKAN Conversion Studio
Enterprise plan (custom)
- Custom pricing through AppsFlyer's sales team
- Adds features such as real-time ad spend aggregation
What a small subscription app actually pays
The table shows the Growth-plan cost at different volumes, after the 12,000-conversion Welcome Package is used up. It uses AppsFlyer's published $0.07 rate and excludes add-ons.
| Monthly attributed conversions | AppsFlyer Growth cost | Notes |
|---|---|---|
| 1,000 | $70/mo | Covered by the Welcome Package for about the first year |
| 5,000 | $350/mo | Typical for early growth |
| 10,000 | $700/mo | Before add-ons |
| 25,000 | $1,750/mo | Mid-growth |
| 50,000 | $3,500/mo | Teams at this volume often negotiate Enterprise pricing |
What counts as a conversion? Attributed installs, re-engagements, and re-attributions. Organic installs are not billed, and in-app events such as trial starts, purchases, and renewals are not billed as conversions. So for a subscription app, the bill tracks paid acquisition volume, not how many events each user generates.
The add-on question
Several features that subscription-app teams commonly want are premium products on AppsFlyer, sold separately from the per-conversion rate:
- Protect360 — fraud protection
- Data Locker — raw data export to your warehouse or BI tools
- ROI360 — cost and revenue analytics, including more complete store subscription measurement (refunds, net revenue)
- Audiences — audience segmentation and activation
AppsFlyer does not publish add-on pricing. You need to contact sales for a quote, so your total cost is not fully knowable from the pricing page alone.
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Try It Free →How AppsFlyer compares to a monthly-priced alternative
Airbridge's Core Plan uses a different billing unit: data points, where 1 data point is 1 event Airbridge collects for your app (installs, app opens, trial starts, purchases, including events from RevenueCat, Adapty, or Superwall). Tracking-link clicks and ad impressions do not count.
| AppsFlyer Growth | Airbridge Core Plan | |
|---|---|---|
| Billing unit | Attributed conversions | Data points (events) |
| Price | $0.07 per attributed conversion | $40+/mo |
| Free start | Welcome Package: 12,000 conversions in the first 12 months | 30-day free trial, no data point limits |
| Included usage | Welcome Package only | 500K data points per month |
| After that | $0.07 per attributed conversion | $0.0001 per data point |
| Fraud protection | Protect360 (add-on) | Included in the Growth Plan (Fraud Validation Rules) |
| Raw data export | Data Locker (add-on) | Growth Plan |
| Annual contract | Growth is pay-as-you-go; Enterprise is custom | No annual contract, cancel anytime |
| Self-serve signup | Yes, but users report a long, complex setup | Yes |
Because the units differ, compare them against your own numbers. Your AppsFlyer bill depends on attributed conversions. Your Airbridge bill depends on total events: $40 a month covers up to 500K data points, and a month with 1M data points costs $40 + (500K × $0.0001) = $90. Airbridge's Core Plan also includes revenue reports, Predictive LTV (180 days), and audience sync to ad networks without an add-on.
For a head-to-head of the two billing models, see AppsFlyer vs Airbridge Pricing. For a full side-by-side of features, see Airbridge vs AppsFlyer and Best Mobile App Attribution Software for Subscription Apps. For a broader look at alternatives, see Best AppsFlyer Alternatives for Subscription App Attribution.
FAQ
Is AppsFlyer free for small apps?
Every plan includes a Welcome Package of 12,000 free conversions in the first 12 months. The free Zero plan is described by AppsFlyer as not suitable for apps with paid activities, so apps running paid ads typically move to the Growth plan at $0.07 per attributed conversion.
Does AppsFlyer require an annual contract?
AppsFlyer's pricing page lists the Growth plan as pay-as-you-go. Enterprise pricing is custom and set through its sales team, so confirm commitment and cancellation terms in your quote.
What is the cheapest mobile app attribution software for subscription apps?
It depends on your volume. Several MMPs offer free tiers, including Singular, Kochava, and Adjust. Airbridge's Core Plan is $40+/mo after a 30-day free trial, with 500K data points included, no annual contract, and revenue reports and Predictive LTV included.
How do I estimate my AppsFlyer cost before signing up?
Count your monthly attributed installs, re-engagements, and re-attributions after the Welcome Package, and multiply by $0.07 for a baseline Growth-plan estimate. Then ask AppsFlyer sales for quotes on any add-ons you need, since add-on pricing is not published.
Can I switch from AppsFlyer to a cheaper alternative?
AppsFlyer's FAQ says you can switch or upgrade plans at any time; for an Enterprise agreement, check your contract terms. Most mobile app attribution platforms can run in parallel for a few weeks during migration so you can validate numbers.
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