AppsFlyer vs Airbridge for Raw Data Export

On both AppsFlyer and Airbridge, raw data export sits above the entry plan. AppsFlyer lists Data Locker and API access among its premium features, and its plan comparison places Data Locker and the Push/Pull APIs on the Enterprise plan. Airbridge includes raw data export, with 200+ event types, in its Growth Plan, with no separate data export contract. The Airbridge Core Plan ($40+/mo) does not include raw data export.

Why raw data export matters

Attribution dashboards show pre-built reports. Raw data export gives you the underlying event-level data so you can build your own analyses, combine attribution data with other data sources, and answer questions the dashboard does not cover.

For subscription-app teams, common reasons to export raw data include:

Custom cohort analysis. You want to see 30-day, 60-day, and 90-day retention by acquisition source, segmented by subscription plan, geography, and device type. Dashboards offer some of this, but custom cuts usually need event-level data.

Warehouse integration. Your analytics stack runs on BigQuery, Snowflake, Redshift, or another warehouse. You want attribution data alongside product analytics (PostHog, Amplitude), revenue data (RevenueCat), and customer support data in one place.

LTV modeling. You build your own LTV models using attribution data, subscription events, and engagement metrics. This requires event-level data, not aggregated reports.

Finance and reporting. Your finance team needs campaign-level spend and revenue data for budgeting, forecasting, and investor reporting. Raw data export feeds these pipelines.

How AppsFlyer handles raw data export

AppsFlyer offers several raw data and API products:

• Data Locker delivers raw data to cloud storage
• Push API sends event data to your endpoint as events happen
• Pull API lets you request raw data reports programmatically
• Data report exports from the dashboard

Plan and pricing: AppsFlyer's pricing FAQ lists "API access, Protect360, Audiences, Data Locker" as premium features, and its plan comparison places Data Locker and the Push/Pull APIs on the Enterprise plan, which is custom-priced (AppsFlyer pricing). The Welcome Package includes a 30-day trial of select premium add-ons, including Raw Data API Access. After the trial, continued access requires a subscription to the relevant premium plan.

Setup considerations:

• Data Locker requires configuring cloud storage destinations
• Schema mapping and data transformation depend on your warehouse setup

How Airbridge handles raw data export

Airbridge includes raw data export in the Growth Plan:

• 200+ types of log data from the Airbridge Web SDK, Mobile SDK, device IDs, and tracking links
• Export to AWS S3, BigQuery, Snowflake, or other cloud storage, by real-time or scheduled delivery
• ShareLink, which delivers hourly updated data feeds to Google Sheets
• Regional data processing options for data residency requirements
• No separate data export contract and no per-row fees

The Core Plan ($40+/mo) covers attribution, cost, and revenue reporting for Meta Ads, Google Ads, TikTok, and Apple Ads. Raw data export is one of the features you get when you move to Growth. See the Airbridge data export page for details.

Side-by-side comparison

For the full plan-by-plan view, see Airbridge vs AppsFlyer.

What raw data export enables for subscription apps

Here are specific analyses that raw data export makes possible for subscription-app teams:

Campaign-level LTV analysis. Export install attribution data and subscription-revenue events, join them in your warehouse, and calculate actual LTV by campaign, with your own LTV windows and cohort definitions.

Channel mix modeling. Combine attribution data with ad-spend data from your ad networks to model budget allocation across channels. This requires event-level data.

Churn analysis by source. Identify which acquisition sources bring users with the highest churn rates, then move budget away from them.

Revenue reconciliation. Compare attribution-reported revenue with actual App Store and Google Play revenue (via RevenueCat or your payment processor) at the transaction level.

Custom dashboards. Build dashboards in Looker, Metabase, or Tableau that combine attribution data with your product and revenue data.

When AppsFlyer is the better choice for raw data export

AppsFlyer's Data Locker works well when:

• You already use AppsFlyer and your contract includes Data Locker
• You need raw data across a broad set of media partners that AppsFlyer integrates with
• You have a data engineering team that already runs AppsFlyer data pipelines

When Airbridge is the better choice for raw data export

Airbridge's data export works well when:

• You want raw data export as part of the plan, without a separate data export contract
• You want hourly Google Sheets feeds (ShareLink) for non-technical teammates
• You are starting on the Core Plan for attribution today and want a clear upgrade path to Growth when you need warehouse exports

For pricing details, see AppsFlyer vs Airbridge Pricing: Per-Conversion vs Monthly Attribution Compared. For subscription tracking, see AppsFlyer vs Airbridge for Subscription Revenue Tracking.

FAQ

Is raw data export included in AppsFlyer's Growth plan?

AppsFlyer lists Data Locker and API access as premium features, and its plan comparison places Data Locker and the Push/Pull APIs on the Enterprise plan. New accounts get a 30-day trial of Raw Data API Access through the Welcome Package.

Is raw data export included in Airbridge's Core Plan?

No. Raw data export is part of the Airbridge Growth Plan. The Core Plan ($40+/mo) focuses on attribution, cost, and revenue reporting for Meta Ads, Google Ads, TikTok, and Apple Ads.

How many event types does Airbridge export?

Airbridge exports 200+ types of log data from its Web SDK, Mobile SDK, device IDs, and tracking links, on the Growth Plan.

Can I export data to BigQuery or Snowflake from both platforms?

Both platforms export raw data to cloud storage. AppsFlyer does this through Data Locker. Airbridge exports to AWS S3, BigQuery, Snowflake, and other cloud storage on the Growth Plan.

Do I need raw data export if I use the platform's dashboard?

Not always. If the built-in reports answer your questions, you may not need it. If you want custom cohort analysis, warehouse integration, or your own LTV models, raw data export is the usual route.