AppsFlyer vs Airbridge Pricing: Per-Conversion vs Monthly Attribution Compared

AppsFlyer's Growth plan charges $0.07 per attributed conversion, with premium features like Protect360 fraud protection sold separately. Airbridge's Core Plan is $40+/mo with 500K data points included, then $0.0001 per data point, with no annual contract. The right choice depends on your attributed volume, your total event volume, and which features you need included.

How each pricing model works

The fundamental difference is the billing unit. AppsFlyer bills per attributed conversion. Airbridge bills per data point (event), with a monthly base.

AppsFlyer: per-conversion billing (AppsFlyer pricing)

• Every plan includes a Welcome Package of 12,000 free conversions within the first 12 months
• The free Zero plan is described as "not suitable for apps with paid activities"
• The Growth plan charges $0.07 per attributed conversion after the Welcome Package
• A conversion is an attributed install, engagement" class="glossary-link" title="Re-engagement">re-engagement, or re-attribution; organic installs are free
• Enterprise pricing is custom, through sales
• Premium products (Protect360, Data Locker, Audiences, API access, ROI360) are sold separately

Airbridge: monthly, event-based billing

• 30-day free trial with no data point limits
• Core Plan at $40+/mo includes 500K data points per month
• 1 data point equals 1 event Airbridge collects for your app; tracking-link clicks and ad impressions do not count
• Overage is $0.0001 per data point beyond 500K
• No annual contract, cancel anytime
• Revenue reports, Predictive LTV (180 days), and audience sync are included; raw data export and fraud detection are on the Growth Plan

Cost at different volumes

Because the billing units differ, each platform's cost depends on a different number.

AppsFlyer costs use the published $0.07 rate after the Welcome Package, before add-ons.

To compare, estimate both numbers for your app: attributed conversions for AppsFlyer, and total events (installs, app opens, in-app and subscription events) for Airbridge.

What is included vs. what costs extra

AppsFlyer does not publish add-on pricing; Protect360, Data Locker, ROI360, and Audiences are quoted through sales.

When per-conversion pricing makes sense

• Your paid volume is still inside the Welcome Package
• You run campaigns across many ad networks and need AppsFlyer's integration depth
• You have an Enterprise agreement with negotiated rates
• Your finance team prefers cost that scales directly with attributed acquisition

When monthly pricing makes sense

• You want a predictable base cost before the month starts
• Your team is small and a sales-led procurement process slows you down
• You want to start self-serve with no annual commitment
• You need revenue reports and Predictive LTV without negotiating add-ons

How to calculate your actual cost on each platform

For AppsFlyer:

1. Count your monthly attributed installs, re-engagements, and re-attributions
2. Subtract any remaining Welcome Package conversions
3. Multiply by $0.07 for a baseline Growth-plan estimate
4. Ask sales for quotes on Protect360, Data Locker, ROI360, or Audiences if you need them

For Airbridge:

1. Count your total monthly events (installs, app opens, in-app events, subscription events)
2. Up to 500K, the Core Plan is $40 a month
3. Above 500K, add $0.0001 per additional data point
4. If you need raw data export or fraud detection, talk to sales about the Growth Plan

For the full feature comparison, see Airbridge vs AppsFlyer. For a breakdown of AppsFlyer's tiers, see How Much Does AppsFlyer Cost for a Small Subscription App?. For a broader comparison of mobile app attribution platforms, see Best Mobile App Attribution Software for Subscription Apps.

FAQ

Is AppsFlyer more expensive than Airbridge?

It depends on your volume. AppsFlyer's Growth plan costs $700 a month at 10,000 attributed conversions, before add-ons. Airbridge's Core Plan is $40+/mo with 500K data points included, then $0.0001 per data point, so estimate your total events to compare.

Does AppsFlyer have a free plan?

Yes. The Zero plan is free, and every plan includes 12,000 free conversions within the first 12 months. AppsFlyer describes Zero as not suitable for apps with paid activities, so apps running paid ads typically use the Growth plan at $0.07 per attributed conversion.

Does Airbridge charge per conversion?

No. Airbridge charges a monthly rate based on data points. The Core Plan is $40+/mo with 500K data points per month included, and overage beyond 500K is $0.0001 per data point.

Can I switch from AppsFlyer to Airbridge without losing data?

You keep your historical data in AppsFlyer. Airbridge can run in parallel during a migration so you can validate numbers before cutting over. To get started, follow the Airbridge SDK Setup Guide.

Which pricing model is better for a subscription app?

On AppsFlyer, in-app subscription events are not billed as conversions, so cost tracks paid acquisition. On Airbridge, every collected event counts toward the monthly data points, with a predictable base. Estimate both numbers for your app before you choose.