Airbridge now supports TikTok’s Real-Time Conversion Reporting for campaigns on iOS 14.5 and later. As a badged TikTok Mobile Measurement Partner (MMP), Airbridge enables marketers to overcome SKAN delays and make faster, more informed decisions.

What Is Real-Time Conversion Reporting?

TikTok’s Real-Time Conversion Reporting uses MMP probabilistic modeling to complement SKAN. Unlike SKAN, which can delay reporting for up to 48 hours, this feature delivers real-time data directly in TikTok Ads Manager. Marketers can see conversions, cost per conversion, and conversion rate almost instantly without waiting for aggregated reports.

It also powers Smart+, TikTok’s AI-driven campaign automation solution. With fresher and more accurate signals, Smart+ can optimize faster and deliver stronger results.

Why It Works Best Alongside SKAN

Airbridge makes it possible to run Real-Time Conversion Reporting and SKAN together. Real-Time Conversion Reporting is not a replacement for SKAN but a complement. By combining both in Airbridge, marketers gain faster visibility into campaign performance while maintaining the reliability of SKAN reporting.

This dual approach provides deeper insights and gives marketers the confidence to adjust budgets, bids, and creatives exactly when needed.

How to Enable TikTok Real-Time Reporting with Airbridge

Enabling TikTok Real-Time Conversion Reporting with Airbridge is simple.

• Disable Extended Privacy Control(EPC) transmission from Airbridge to TikTok.
• This ensures consistency between TikTok’s postback method and probabilistic matching.

Marketers can update this setting directly in the Airbridge dashboard or contact the Airbridge team for support. Once enabled, Airbridge reduces data gaps between TikTok and MMP reporting, especially for conversions, CPA, and ROAS, while strengthening the performance of automated optimization features such as Smart+.

FAQs: What You Need to Know

Q. Can Real-Time Conversion Reporting replace SKAN?
No. Real-Time Conversion Reporting is an additional workflow. If you disable SKAN, SKAN reporting will no longer appear in TikTok Ads Manager or your MMP. Running both together provides the most complete view.

Q. Can this feature be used without an MMP?
As of now, TikTok’s SDK and Event API do not support Real-Time Conversion Reporting on their own. An MMP integration is required.

Q. How do I set it up in Airbridge?
Once TikTok is integrated with Airbridge, simply disable EPC transmission.

Q. Which iOS versions are supported?
iOS 14.5 and above.

Q. Is every app eligible?
Eligibility depends on having enough data signals. In TikTok Ads Manager, check for the message: “Your app is eligible for iOS Real-Time Reporting.”

Getting Started

Airbridge makes enabling TikTok’s iOS Real-Time Conversion Reporting simple and seamless. Marketers can measure performance more accurately, move faster, and give Smart+ the signals it needs to optimize effectively. Ready to take your TikTok campaigns further? Airbridge can help.

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