Inside Airbridge
Airbridge Becomes TikTok’s Mobile Measurement Partner (MMP)
May 12, 2021
Minah Lee

Airbridge is proud to introduce you to a new partnership with TikTok! It is our great pleasure to announce that Airbridge has partnered with TikTok as their Mobile Measurement Partner (MMP) and is thrilled for exciting collaboration opportunities as TikTok’s Mobile Measurement Partner (MMP). Through this partnership, Airbridge aims to better help our clients create, target, measure and optimize TikTok campaigns.

Here are some of the features you can use to accurately measure and optimize your TikTok campaigns. 
  • In-App Events Postback: send Airbridge-collected in-app events and event properties data to TikTok platform through simple and easy set-up on Airbridge dashboard. (Use “All Postback” setting inside Airbridge dashboard in order to maximize event volume)
  • App Event Optimization (AEO): use TikTok AEO feature with the collected data from Airbridge to target users who have greater chance of conducting specific in-app events, which helps advertisers to more efficiently acquire high-value users. Click here for more information about AEO.
  • Pangle Performance Measurement: track performance of Pangle, a global monetization and user acquisition platform operated by Bytedance, in Airbridge dashboard as well! 

Airbridge accurately tracks and measures behaviors of users who incurred installs and in-app events by using a tracking link for TikTok. By this, you can not only properly measure performance but also utilize the result in the media mix to maximize ROI. 

It is our great pleasure to become TikTok’s Mobile Measurement Partner (MMP) and to be able to provide more effective and accurate measurement to clients of TikTok and Airbridge. We will continue working closely together with TikTok to grow and enhance our integration.

Introducing TikTok for Business

TikTok for Business is where brands and marketers communicate with TikTok community as creative storytellers. You can freely build fun videos with entertaining music for interactive campaigns. Moreover, TikTok for Business advocates creative marketing activities and their business growth for various marketing partners through TikTok Marketing Partners Program.

Want to get more insights?
Get a mail whenever a new article is uploaded.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Minah Lee
Product Marketing Part Lead
Minah is Airbridge's product marketing part lead. She creates content, plans various marketing campaigns, and collaborates with the growth of teams, customers, and partners.
Subscribe to the newsletter for marketing trends, insights, and strategies.
Get a mail whenever a new article is uploaded.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Related Posts
Looking for ways to maximize  
your mobile growth?
Book a demo today!