To help you navigate the dynamic landscape of mobile marketing, Airbridge has made powerful development to deliver actionable insights. We’re delighted to announce an upgrade to the integration of Airbridge and Unity Ads, the leading ad monetization platform that allows apps to attract the right users and maximize revenue.
While it has long been possible to track the performance of Unity Ads campaigns on Airbridge, it required some extra efforts to analyze with costs in consideration. Following the integration, it is no longer necessary to wait for data imports or labor through manual calculations, and you can take immediate actions based on real-time cost and performance data. The convenience of accessing all necessary data without leaving the Airbridge platform enables you to fine-tune your strategies on the go, ensuring every adjustment leads to optimal results even under fast-changing circumstances.
Another significant advantage is the ability to assess the cost effectiveness of your marketing activities. With both cost and performance at your fingertips, you can easily track your return on ad spend (ROAS) and return on investment (ROI), gauging the true impact of your marketing activities on your bottom line. Consequently, you get to allocate your limited resources into the campaigns or channels that yield the best returns. This additional layer of context also adds precision, transparency and accountability to decision-making process, making it easier to prove your contribution to overall business outcomes.
The data pulled from Unity Ads can be analyzed on Airbridge using metrics such as clicks, impressions, and cost. You can then filter the data by campaign, ad group, ad creative, device country, and many more. For detailed information on how to get started, refer to the Airbridge User Guide.
This cost data integration is an enhancement that not only streamlines the analytical process but also deepens your performance analysis. If you would like to find out how Airbridge and Unity Ads can help you optimize for success, get in touch with us today!