Inside Airbridge
Boost your app growth with Airbridge and BIGO Ads integration
May 22, 2024
By
Hannah Nguyen

We are delighted to announce that Airbridge is officially integrated with BIGO Ads, a worldwide mobile UA, retargeting, and monetization platform. You can now send attribution data from Airbridge to BIGO Ads and monetize high-quality users.

By enabling the integration with Airbridge and BIGO Ads, you can add depth to your ad performance measurement by:

  • Tracking Link Management: By leveraging Airbridge's capabilities to create and manage tracking links, you can precisely measure and tailor their BIGO Ads campaigns. This setup allows for the adjustment of specific lookback and attribution windows, enabling a detailed analysis of which ads drive user conversions and how they can optimize ad placements and budget allocations for maximum effectiveness.
  • Insightful Postback: Postbacks provide a reliable basis for calculating ad spend, ensuring that you only pay for successful conversions. This system enhances campaign efficiency and boosts return on investment (ROI), making it a crucial tool for maximizing advertising efforts.

For comprehensive details and step-by-step instructions, please refer to the Airbridge User Guide. If you would like to find out how Airbridge and BIGO Ads can help you unleash your app growth, feel free to reach out to us today!

About BIGO Ads

BIGO Ads, a prominent mobile advertising and marketing platform, serves as a gateway to global market engagement. Partnered with multiple ad aggregation platforms, BIGO Ads offers high-quality traffic from a diverse array of social and short-video applications. With its business span in over 150 countries, particularly strong in regions like the Middle East, South Asia, Southeast Asia, and Russia, BIGO Ads facilitates the creation and management of ad campaigns but also enables detailed monitoring and optimization of performance. Serving nearly 400 million MAU worldwide, BIGO Ads leverages massive big data for comprehensive analysis, utilizes AI-driven algorithms for maximized ROI, and provides customized marketing solutions, making it an essential partner for advertisers aiming to tap into international markets. To GO BIG with BIGO Ads, visit adsbigo.com.

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Hannah Nguyen
Junior Content Marketer
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