App Store Optimization

Explore our articles about app store optimization.

Influencer Marketing ROI for Fitness Apps: 400K Views, Zero App Subscribers?

Influencer likes don't equal subscriptions. Learn how to measure per-influencer CPS and D30 ROAS for your app with proper revenue attribution.

Mar 25, 2026|9 min read

The CPP Revolution in 2025: Personalizing App Store Experiences for Precision Growth

Learn how CPPs in 2025 boost App Store conversion, user intent alignment, and post-ATT UA performance, plus how Airbridge measures their real impact.

Nov 24, 2025|7 min read

Mastering Your App Store Optimization (ASO) Strategy

Mastering ASO today means going beyond basic tactics—by combining continuous optimization with Apple Search Ads and tools like Airbridge, marketers can drive smarter visibility, higher conversions, and scalable app growth.

Dec 20, 2024|4 min read

Leveraging custom product pages (CPPs) for mobile growth in iOS

Apple’s CPPs represent an immense opportunity in improving the relevance of the user journey. Find out how you can make the best use of it.

Feb 15, 2023|10 min read

What is App Store Optimization (ASO)?

ASO is the SEO for mobile apps. Maximize your organic reach by optimizing keywords, icons, and screenshots. Read our comprehensive guide to ranking higher on the App Store and Google Play.

Mar 17, 2022|14 min read

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