Ad Tech & Marketing

Explore our articles about ad tech & marketing.

Cracking the first 10,000 App Installs using TikTok

In this post, get expert insights on campaign strategy from Hamza and campaign measurement & optimization tips from Airbridge, one of TikTok’s marketing partners.

Apr 24, 2024|7 min read

Mastering AI marketing: the key to mobile marketing success

As artificial intelligence (AI) technology rapidly advances, we have entered the era of AI marketing. Let's delve into how AI is reshaping the mobile marketing strategy and execution, and explore how marketers can embrace and leverage these changes.

Apr 11, 2024|5 min read

Advertising trends marketers should keep an eye on in 2024

In today’s ever-changing world, marketers must be quick to identify and adapt to emerging trends to seize new opportunities. Although forecasting in the fast-paced digital industry is difficult, analyzing data from the previous year can guide us in identifying advertising trends to watch in 2024.

Feb 28, 2024|5 min read

Personalized marketing: Win your customers’ hearts with data

When you first sign up for a new service, you'll notice that an increasing number of apps and websites are asking about your interests and tastes now more than ever. Let's take a look at why personalized marketing is still important after all these years, and how you can better leverage this valuable information from your users.

Feb 22, 2024|5 min read

Digital Markets Act (DMA): Shaping the future of digital competition and privacy

The European Union (EU) has stepped in to establish a fair and open digital marketplace while safeguarding users’ fundamental online rights. Even for services launched outside of the continental Europe, marketers with a global user base should pay attention to this change. Let's explore the Digital Markets Act (DMA) and its impact on our future marketing strategies.

Feb 6, 2024|4 min read

Google Privacy Sandbox: How to tackle new challenges

Google’s Privacy Sandbox project entails collaboration among industry players to allow advertising without invading user privacy. Let’s explore the measures and guidelines Google has announced so far and how we can prepare for the upcoming challenges.

Jan 24, 2024|9 min read

Navigating the privacy landscape of 2024 like a pro

The data landscape in 2024 promises a continued evolution toward a more privacy-centric approach to marketing activities. Explore anticipated changes for 2024, as revealed by Google and Apple, and equip yourself with effective strategies to navigate forthcoming challenges.

Jan 17, 2024|9 min read

Your key marketing approach: Unified web and app attribution

Users' online journeys have become even more complex. Marketers in this era need to track users who traverse various devices, platforms, and channels to accurately assess marketing performance. This post delves into the ever-increasing importance of unified web and app attribution analysis, shedding light on its role in addressing common challenges in today's dynamic internet landscape.

Jan 8, 2024|6 min read

A comprehensive guide to SKAN install double-counting prevention

With Apple's App Tracking Transparency (ATT) policy and new iOS 14.5 updates, marketers now face the challenge of measuring performance precisely. Airbridge offers the Attribution Overlap feature to identify any overlap in SKAN attributions and help marketers check more accurate results. Explore this article if you're a marketer looking for more insights into ad performance in SKAN.

Jan 8, 2024|8 min read

Why you need postbacks and how to set them up

A postback is the key to sending crucial ad performance and user behavior data from your app to the ad channel. It plays a vital role in billing, optimizing ad performance, and retargeting strategies. Check out our latest blog post for insights on why you need postbacks and a step-by-step guide on setting them up!

Dec 19, 2023|5 min read

Mastering predictive LTV for swift marketing decisions

Airbridge started supporting Predictive Lifetime and Predictive LTV in the reports. Through its Prediction feature, Airbridge offers a swift estimate of how often a user will return to your service and the corresponding value they'll generate, derived from the data we meticulously collect.

Dec 6, 2023|4 min read

Airbridge is now supporting Meta Install Referrer

Airbridge’s app install reporting on Meta Android Campaigns is improving. We have been working closely with Meta on the implementation of a new solution called Meta install referrer and are excited to announce the roll out has just begun.

Nov 28, 2023|3 min read

5 Smart ways to use Mobile Measurement Partners (MMPs) to grow your mobile apps

A mobile app attribution tool or measurement partner (MMP) is a must-have if you run mobile app campaigns. It allows you to easily view and optimize the ad campaigns’ performance of multiple channels and networks at once with a single SDK. In this post, we'll share five ways you can better utilize Mobile Measurement Partners (MMPs) for your app growth.

Nov 24, 2023|7 min read

Introducing the Overview Dashboard: Track all your key metrics in one glance

Airbridge has just unveiled the Overview Dashboard, a powerful tool that enables you to easily track the key metrics of all your apps in real-time. Gain quick insights and optimize your marketing performance with the Airbridge Overview Dashboard.

Nov 22, 2023|4 min read

Airbridge is now a badged Meta partner for Marketing Mix Modeling

Airbridge has been named a Meta Business Partner in Measurement for marketing mix modeling. With its third Meta measurement badge, Airbridge demonstrates its expertise and experience spanning marketing mix modeling (MMM), multi-touch attribution (MTA), and mobile measurement.

Oct 12, 2023|2 min read

MGS 2023 Recap: Improving mobile engagement and retention

User engagement and retention are at the core of the mobile marketing sphere. Learn how to optimize your app’s user journey cycle sustainably with Andy Carvell from Phiture.

Aug 18, 2023|9 min read

Post-ATT iOS UA Strategies: SKAdNetwork and More

Read about Marcus Burke’s session on navigating the mobile marketing world with ATT and SKAN integrations.

Aug 17, 2023|8 min read

Firebase Dynamic Links shutting down? Here’s a better option

Startled by Google's Firebase Dynamic Links deprecation? Check out Airbridge, the alternative you have been looking for.

Jun 1, 2023|4 min read

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