Ad Tech & Marketing

Explore our articles about ad tech & marketing.

Scale Affiliate Wins In SEA With Airbridge & ACCESSTRADE Integration

Airbridge supports integration with ACCESSTRADE. With the integration, you can track and measure the performance of ACCESSTRADE campaigns in Airbridge.

Aug 14, 2025|2 min read

Measure Mi Ads In-Feed Ad Campaigns with Airbridge Attribution

Airbridge’s new integration with Mi Ads enables precise measurement of in-feed ad campaigns, giving app marketers unified attribution, granular insights, and scalable reach across Xiaomi’s OEM inventory.

Aug 11, 2025|3 min read

Meta AMM: Get Row-Level Meta Attribution via Airbridge

Starting June 19, 2025, advertisers who sign Meta’s AMM terms will be able to access non-aggregated last-touch Meta attribution data through Airbridge’s standard reporting infrastructure.

Jun 18, 2025|3 min read

App Marketing in Japan vs. Korea: How to Localize Creatives, UA, and Paywalls for Growth

Japan and Korea demand distinct strategies for app growth. In Part 2 of our series, we explore how to localize creatives, UA, onboarding, and paywalls—backed by insights from aix and real app success stories.

May 22, 2025|5 min read

How to Win App Marketing in Japan and Korea

Allen Park, Head of Marketing at AIX, joins Roi Nam of Airbridge to bust the biggest myths about app marketing in Japan and Korea. From user psychology to creative strategy, they explore why global teams need more than just translation to succeed—and how cultural nuance shapes growth.

May 16, 2025|6 min read

Airbridge now supports Google Integrated Conversion Measurement (ICM)

Bridge the tracking gap with Google Integrated Conversion Measurement (ICM) on Airbridge. Access Google’s high-confidence probabilistic data directly in your dashboard to eliminate blind spots and optimize your campaigns with privacy-compliant, precise insights.

May 14, 2025|3 min read

Airbridge Integrates with Naver Ad Audience

Airbridge integrates with Naver Ad Audience, enabling marketers to maximize ad performance on South Korea's leading platform.

Mar 14, 2025|2 min read

Optimize Your Mobile Marketing with Digital Turbine & Airbridge Integration

Airbridge has partnered with Digital Turbine to enhance your mobile marketing strategies. This integration combines Airbridge's advanced analytics capabilities with Digital Turbine's innovative advertising solutions, enabling marketers to measure, track, and optimize their campaigns effectively.

Mar 13, 2025|2 min read

2 Ways to Calculate Predictive Lifetime Value (pLTV) for Your Mobile App

In today’s highly competitive mobile app ecosystem, understanding Predictive Lifetime Value (pLTV) is crucial. As acquisition costs continue to rise, marketers must optimize their budgets and drive sustainable growth.

Mar 6, 2025|5 min read

LLM & RAG: AI Technologies Reshaping the Future of Martech

What is an LLM? Discover how Large Language Models are transforming marketing in 2025. Learn to automate content and personalize user experiences effectively.

Feb 24, 2025|5 min read

Power CTV Ads with Airbridge & Vibe Integration

Airbridge is now integrated with leading CTV ad platform, Vibe.co. This powerful partnership combines Airbridge's robust analytics with Vibe's extensive premium inventory across over 500 streaming TV apps and channels.

Feb 21, 2025|2 min read

What is LLM(Large Language Model) and Why is it Important?

Discover what LLMs (Large Language Models) are and why they matter in 2025. Learn how AI transforms marketing through content automation and personalization.

Feb 17, 2025|2 min read

What is an MMP? The secret tool for campaign success

A Mobile Measurement Partner (MMP) is your ultimate growth enabler—offering unified, fraud-free, and fully granular campaign insights across channels—so you stop guessing and start scaling smarter, with Airbridge leading the way.

Feb 13, 2025|4 min read

Unlock new growth channels with Airbridge’s integration with Microsoft Advertising

Expand your reach with Airbridge’s Microsoft Advertising integration. Track app installs, measure ROAS across Bing & Yahoo, and optimize campaigns in real-time.

Feb 10, 2025|2 min read

What is Affiliate Marketing? Winning Strategies for 2025

Pay for results, not ads. Affiliates drive traffic through unique links and earn commissions on sales—maximizing ROI with zero wasted budget. Why is this the future of marketing, and how can you leverage it for success?

Feb 3, 2025|4 min read

What is Deep linking and How Does It Work? URI Scheme, Universal Link, App Link

Deep links power a wide range of app marketing activities, from CRM campaigns to ad initiatives. Marketers use them to enhance push notifications, in-app messages, texts, social sharing, referrals, affiliate programs and more. Through deep links, marketers can improve user experience and boost conversion rates.

Jan 20, 2025|5 min read

Mastering Your App Store Optimization (ASO) Strategy

Mastering ASO today means going beyond basic tactics—by combining continuous optimization with Apple Search Ads and tools like Airbridge, marketers can drive smarter visibility, higher conversions, and scalable app growth.

Dec 20, 2024|4 min read

5 types of teams that need Airbridge DeepLinks

Struggling with Firebase migration or deep link maintenance? Discover the 5 types of teams that need Airbridge DeepLinks. See if your team makes the list.

Nov 26, 2024|4 min read

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