Measure Mi Ads In-Feed Ad Campaigns with Airbridge Attribution

Airbridge has officially integrated with Mi Ads, enabling measurement of in-feed ad campaigns based on clicks and impressions. With this integration, advertisers running in-feed campaigns on Mi Ads can now receive install and in-app event postbacks through Airbridge, bringing consistency, clarity, and scale to their OEM marketing efforts.

As one of the world’s largest smartphone manufacturers, Xiaomi offers tremendous value to app marketers. By supporting in-feed ad measurement for Mi Ads, Airbridge bridges the gap between OEM inventory and reliable performance data, giving marketers the insights they need to grow.

What Are In-Feed Ads?

In-feed ads appear natively within Xiaomi’s content streams, such as icon recommendation, system apps, recommended content, and curated news feeds, delivering relevant promotions in a format that blends naturally into the user experience.

Unlike third‑party banners, these placements run directly on Xiaomi's own UI surfaces, such as content hubs or recommendation widgets, capturing high attention without disrupting the user journey,  making it an effective entry point for app discovery and engagement.

Measuring In-Feed Ad Performance with Airbridge

In-feed advertising is on the rise, especially among OEMs like Xiaomi. For app marketers, this format offers:

• High-quality, intent-driven traffic
• Device-native visibility that captures user attention
• Scalable reach across Xiaomi’s global footprint

With Airbridge’s Mi Ads integration, marketers can now measure these in-feed campaigns with the same accuracy and depth as any major ad channel.

Airbridge supports both click-to-app and impression-to-app attribution. When a user taps or views an in-feed ad and installs the app, Airbridge tracks the engagement, attributes the install or event, and sends real-time postbacks to Xiaomi. All touchpoints, from impression to conversion to in-app events, are visible directly in the Airbridge dashboard.

This enables:

• Unified campaign tracking across ad channels: Mi Ads campaign data is fully accessible in the Airbridge dashboard alongside other ad sources, ensuring a streamlined performance overview.
• Granular event tracking: Marketers can analyze not only install performance, but also custom in-app events (e.g. sign-ups, purchases) tied back to Mi Ads campaigns.
• Cohort and retention analysis: With Mi Ads included in multi-touch attribution and cohort analytics, advertisers can assess long-term value, not just last-click performance.
• Cross-platform alignment: Airbridge tracks across app and web, so in-feed ads driving mobile web visits or app conversions can be measured within the same flow.

Now marketers can confidently scale with OEM inventory without sacrificing attribution accuracy or performance visibility.

What’s next

This integration marks another step in Airbridge’s commitment to strengthening its OEM partnerships. As more advertisers recognize the value of OEM inventory, we expect to see continued growth in both demand and collaboration.

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Ready to run in-feed campaigns with Mi Ads?Reach out to your Customer Success Manager or visit Airbridge to get started.