Google ICM

Airbridge is now fully integrated with Google’s Integrated Conversion Measurement (ICM), giving advertisers deeper insights into non-deterministic attribution data. With this integration, you can track probabilistic conversions with more precision and optimize your campaigns based on richer, privacy-compliant data.

Non-deterministic attribution uses observed conversions to predict unobserved conversions without identifying any one individual. This approach enables more accurate conversion measurement and campaign optimization.

What is Integrated Conversion Measurement (ICM)?

ICM is Google’s privacy-driven solution for filling in conversion tracking gaps caused by stricter tracking limitations.

As third-party cookies and device identifiers disappear, traditional tracking methods struggle to capture a complete picture of ad performance. Google's measurement framework bridges the gap by designing an innovative app measurement  solution in a way that is privacy safe.

Your total reported conversions only include non-deterministic attribution data when there is high confidence that your ad led to conversions. And in cases where Google doesn’t have enough data to be able to confidently model, Google doesn't provide non-deterministic attribution data.

This integration is a game-changer because Airbridge now gives marketers direct access to Google’s proprietary non-deterministic attribution data—previously only available inside the Google Ads UI, and outside the cross-network attribution data flow with Airbridge. With this, marketers can eliminate blind spots in performance measurement and gain a clearer view of ad effectiveness.

Airbridge & ICM

How does this integration benefit you?

1.  Enhanced Conversion Tracking

With Airbridge, you can access Google’s machine learning-based non-deterministic attribution data, enabling more precise and in-depth performance analysis.This data is fully available in the Airbridge dashboard, providing deeper insights than what’s accessible in Google Ads. With more detailed non-deterministic attribution data, Airbridge helps marketers accurately measure marketing impact and optimize ad performance more effectively.

2. Streamlined Data Analysis

Stop switching between platforms to piece together ad performance data. With Google’s non-deterministic attribution insights now available in Airbridge, marketers can analyze everything in one place. This integration simplifies campaign optimization, reduces manual data work, and improves decision-making efficiency.

3. Privacy-First Performance Measurement

Unlike traditional cookie-based tracking, non-deterministic attribution estimates conversions without identifying users individually, ensuring compliance with privacy regulations while maintaining measurement accuracy.

Google enforces strict privacy policies, banning fingerprinting, IP tracking, and any other invasive identification methods. It only includes high-confidence estimates in reports, giving marketers reliable data for campaign optimization without compromising user privacy.

How do you set up Google ICM on Airbridge?

For step-by-step instructions, check out the Airbridge ICM integration guide here. Feel free to contact us for any support. Have questions about ICM, performance tracking, or how Airbridge can help your app business? Reach out to our team—we’re happy to help!