Ad Tech & Marketing

No-Code Deep Link Migration From Firebase to Airbridge

Migrate from Firebase Dynamic Links to Airbridge without coding. Follow our simple 3-step guide to export, map, and generate new deep links instantly.

Boost your omnichannel strategy with Conversion APIs

Cookies are crumbling. Boost your omnichannel strategy with Conversion APIs. Secure accurate first-party data and optimize campaigns with Airbridge.

Airbridge now provides near real-time attribution from Meta’s Aggregated Event Measurement

Airbridge now supports Meta’s Aggregated Event Measurement (AEM). Get near real-time attribution for iOS 14.5+ campaigns and optimize faster.

Measure short-form video ads with Airbridge & Kwai integration

Airbridge integrates with Kwai for Business! Measure short-form video ads, reach 1B+ active users, and optimize campaign performance in real-time.

Airbridge x Meta's AEM

Unlock iOS optimization with Apple Search Ads and SKAN

Unlock iOS growth in the post-ATT era. Leverage Apple Search Ads and SKAN with Airbridge for unified data analysis and easier optimization.

Firebase Dynamic Links Shutdown. Airbridge is here to help. 

Firebase Dynamic Links is shutting down. Switch to Airbridge for a reliable alternative with 10,000 monthly links, QR codes, and a seamless migration tool.

TikTok Mobile Measurement Partner, Airbridge, has been badged

Airbridge is now a badged TikTok Mobile Measurement Partner. Airbridge will continue to enhance marketing optimization and user journey improvements, providing performance measurement for TikTok advertising campaigns.

Boost your app growth with Airbridge and BIGO Ads integration

Airbridge is now officially integrated with BIGO Ads. Discover how the Airbridge-BIGO Ads integration can transform your mobile advertising efforts.

Cracking the first 10,000 App Installs using TikTok

In this post, get expert insights on campaign strategy from Hamza and campaign measurement & optimization tips from Airbridge, one of TikTok’s marketing partners.

Mastering AI marketing: the key to mobile marketing success

As artificial intelligence (AI) technology rapidly advances, we have entered the era of AI marketing. Let's delve into how AI is reshaping the mobile marketing strategy and execution, and explore how marketers can embrace and leverage these changes.

Advertising trends marketers should keep an eye on in 2024

In today’s ever-changing world, marketers must be quick to identify and adapt to emerging trends to seize new opportunities. Although forecasting in the fast-paced digital industry is difficult, analyzing data from the previous year can guide us in identifying advertising trends to watch in 2024.

Personalized marketing: Win your customers’ hearts with data

When you first sign up for a new service, you'll notice that an increasing number of apps and websites are asking about your interests and tastes now more than ever. Let's take a look at why personalized marketing is still important after all these years, and how you can better leverage this valuable information from your users.

Digital Markets Act (DMA): Shaping the future of digital competition and privacy

The European Union (EU) has stepped in to establish a fair and open digital marketplace while safeguarding users’ fundamental online rights. Even for services launched outside of the continental Europe, marketers with a global user base should pay attention to this change. Let's explore the Digital Markets Act (DMA) and its impact on our future marketing strategies.

Google Privacy Sandbox: How to tackle new challenges

Google’s Privacy Sandbox project entails collaboration among industry players to allow advertising without invading user privacy. Let’s explore the measures and guidelines Google has announced so far and how we can prepare for the upcoming challenges.

Navigating the privacy landscape of 2024 like a pro

The data landscape in 2024 promises a continued evolution toward a more privacy-centric approach to marketing activities. Explore anticipated changes for 2024, as revealed by Google and Apple, and equip yourself with effective strategies to navigate forthcoming challenges.

Your key marketing approach: Unified web and app attribution

Users' online journeys have become even more complex. Marketers in this era need to track users who traverse various devices, platforms, and channels to accurately assess marketing performance. This post delves into the ever-increasing importance of unified web and app attribution analysis, shedding light on its role in addressing common challenges in today's dynamic internet landscape.

A comprehensive guide to SKAN install double-counting prevention

With Apple's App Tracking Transparency (ATT) policy and new iOS 14.5 updates, marketers now face the challenge of measuring performance precisely. Airbridge offers the Attribution Overlap feature to identify any overlap in SKAN attributions and help marketers check more accurate results. Explore this article if you're a marketer looking for more insights into ad performance in SKAN.