StepsApp Pedometer Revenue & Ads
A pedometer that tracks steps, distance, calories and floors automatically, with charts and Apple Health and Apple Watch sync.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202611 min readPaid scale
Est. monthly revenue
$614K
↑ 1.6% vs prev. period
Downloads / month
614K
↑ 1.6% vs prev. period
Rating
4.8
300.7K ratings · #11 in Germany
Meta ads running
22
379 found · median 28
StepsApp Pedometer revenue and downloads trend
Est. monthly revenue
$615K ↑ 20.1% in 90 days
Jul 22, 2026: $512KOct 18, 2026
Monthly downloads
615K ↓ 14.2% in 90 days
Jul 22, 2026: 717KOct 18, 2026
Daily third-party estimates, 89 days ending Oct 18, 2026. Revenue changed +20% and downloads -14% over the period. Meta ads live went from 29 to 108 between Aug 24, 2026 and Oct 18, 2026.
StepsApp Pedometer Meta ads: 22 active, longest running 32 days
Top 13 by days live out of 379 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#132 days liveAd copy“What is the healthiest habit, that you ever build? steps.sng.link/Dsqiq/ev68”Why it worksWhat is the healthiest habit you ever built, a question hook with a tracking link, 32 days live.
#232 days liveAd copy“What is the healthiest habit, that you ever build? steps.sng.link/Dsqiq/ev68”Why it worksSame healthiest-habit question on a second video, 32 days, no store destination.
#332 days liveAd copy“What is the healthiest habit, that you ever build? steps.sng.link/Dsqiq/ev68”Why it worksThird video on the identical question, 32 days live, one of 5 at that age.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
1,113 Search Ads, Two Questions on Meta, a Dollar per Install
StepsApp Pedometer is a step counter from StepsApp GmbH: automatic tracking of steps, distance, calories and floors, with charts, GPS workouts and Apple Health and Apple Watch sync. As of Oct 2026 it makes an estimated $614K a month on 614K downloads, 30.7x the Health & Fitness median download volume of 20K. 1,113 Apple Search Ads creatives run against 22 live Meta ads, and the 13 top Meta ads are all questions with a tracking link instead of a store destination.
Key takeaways
- 1,113 Apple Search Ads creatives next to 22 active Meta ads (379 found), 0.8x the Health & Fitness median of 28. Meta count rose from 29 to 108 (272.4%) in the 37 days to Oct 18, 2026.
- The 13 top Meta ads are all video, carry 2 copy lines phrased as questions about healthy habits and walking for weight loss, and none links to a store; each carries a steps.sng.link tracking URL. The top 5 have each run 32 days.
- 10 in-app purchases at 8 prices: $4.99, $5.99 and $6.99 monthly, $19.99, $29.99 and $32.99 annual (a 1.7x spread), plus $0.99 and $2.99 items including a 1-day streak Freeze. The cheapest annual is 33% of 12 monthly payments.
- Over 89 days to Oct 18, 2026, estimated revenue rose 20.1% from $512K to $615K a month while estimated downloads fell from 717K to 615K (-14.2%) after a 733K peak on Sep 2.
- App Store ranks: #11 Germany, #13 Denmark, #13 Netherlands, #14 Sweden, #15 United Kingdom. The latest 200 reviews average 4.38 stars and only 10 (5.0%) mention price or subscription.
Full teardown
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Where StepsApp Pedometer spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 21.4% of spend.
Est. spend
$200.36
Reach
10.5K
Avg. CPM
$19.12
Ads delivered
426
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 7.7K | $163.33 | 81.5% |
| United Kingdom | 2.8K | $37.03 | 18.5% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What StepsApp Pedometer does differently
Search carries the budget, Meta asks questions
1,113
Apple Search Ads creatives versus 22 Meta
Three monthly and three annual prices
33%
cheapest annual as share of 12 monthly
Revenue rises while installs fall
20.1%
estimated revenue growth over 89 days
The measurement gap
$1.0
estimated revenue per download
1. Search carries the budget, Meta asks questions
StepsApp Pedometer runs 1,113 Apple Search Ads creatives and only 22 active Meta ads, 0.8x the Health & Fitness median of 28. The Meta set behaves like a test. All 13 top ads are video, all are young (the top 5 have each run 32 days, the median is 17), and they use 2 copy lines, both questions: what is the healthiest habit you ever built, and what has been your most effective walking for weight loss routine. None links to the App Store; each carries a steps.sng.link URL, so clicks are being measured outside the store. Meta Ad Library spend estimates show $200.36 of lifetime spend, 81.5% in the United States. Step counting is a search-driven category, and the budget follows the query. Search gets the funding, and Meta serves as a cheap message test with a tracked link.
2. Three monthly and three annual prices
StepsApp lists 10 in-app purchases at 8 distinct prices under two brand names, PRO and Premium. Monthly costs $4.99, $5.99 or $6.99; annual costs $19.99, $29.99 or $32.99, a 1.7x spread, with the cheapest annual at 33% of 12 monthly payments. Below the subscriptions sit a $0.99 and a $2.99 item, one of them a StepsApp Freeze for 1 day, a streak protector sold as a consumable. Revenue per download is an estimated $1.0 on 614K monthly installs, so this is a high-volume, low-conversion funnel where small paid extras matter. Reviews are calm about money: 10 of the latest 200 (5.0%) mention price or subscription, and the sharpest complaint is a paying user who lost streak stats to an upsell for the developer's other apps. The streak-freeze consumable earns from loyalty without touching the subscription price.
3. Revenue rises while installs fall
Between Jul 22 and Oct 18, 2026, StepsApp's estimated monthly revenue rose 20.1%, from $512K to $615K, while estimated downloads fell from 717K to 615K (-14.2%) after a 733K peak on Sep 2. Fewer installs, more money: either conversion improved or the price mix shifted toward the $29.99 and $32.99 annuals. Organic strength sits in northern Europe, with App Store ranks of #11 in Germany, #13 in Denmark and the Netherlands, #14 in Sweden and #15 in the United Kingdom, while the tiny Meta spend goes 81.5% to the United States and 18.5% to the United Kingdom. A 4.8 rating from 300.7K ratings keeps the chart positions working. For a smaller app the lesson is to watch revenue per install when downloads dip; a -14.2% install change with 20.1% more revenue is a healthier month, not a worse one.
4. The measurement gap
StepsApp Pedometer pulls 614K installs a month, mostly through 1,113 search creatives and chart ranks in 5 European countries, and earns about $1.0 per install. Which keyword, country or Meta question brings the user who buys a $29.99 annual rather than a free step counter? The tracking links on the Meta ads suggest the team is asking; the store ranks cannot answer it.
How much does StepsApp Pedometer cost?
10 in-app purchases, 8 distinct prices, annual plans from $19.99 to $32.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $4.99 · $5.99 · $6.99 |
|---|---|
| Annual | $19.99 · $29.99 · $32.99 |
| Other | $0.99 · $2.99 |
StepsApp Pedometer vs the Health & Fitness median
| StepsApp Pedometer | Median | |
|---|---|---|
| Est. monthly revenue | $614K | $60K |
| Downloads / month | 614K | 20K |
| Meta ads running | 22 | 28 |
| Rating | 4.8 | 4.7 |
| Lowest annual price | $19.99 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What StepsApp Pedometer users say about paying
Of the latest 200 reviews (Oct 7 to Oct 16, 2026), 10 mention price, trial or subscription, 5.0% of the sample, and 7 of those are negative, including a payer who lost streak statistics after an update. The window averages 4.38 stars with 149 five-star.
Latest 200 US reviews, Oct 7, 2026 to Oct 16, 2026
Mention price, trial or subscription
5%10 of 200 reviews, 7 of them 1 or 2 stars
After recent update I could no longer view my trends such as total steps per year and lots of averages/statistics based on my activity by hour/day/month/year. I…
Nice screen and options. Sometimes it has stuck and I have had to shut down my phone and reboot. Nonetheless so it’s been a delight. However, when it has charge…
How to measure a playbook like StepsApp Pedometer's
StepsApp Pedometer runs 1,113 Apple Search Ads creatives and 22 Meta ads with tracking links, ranking #11 in Germany. Tying each source to a $19.99 or $32.99 annual buyer is the measurement job.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 89 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 77 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 25 | StepsApp PedometerStepsApp GmbH | $614K | 22 |
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GymverseFrequently asked questions about StepsApp Pedometer
How much does StepsApp Pedometer make?
StepsApp Pedometer makes an estimated $614K a month on about 614K monthly downloads as of Oct 2026, by third-party estimates. That is 10.2x the Health & Fitness category median of $60K.
How much does StepsApp Pedometer cost?
10 in-app purchases at 8 prices: $4.99, $5.99 or $6.99 a month, $19.99, $29.99 or $32.99 a year, plus $0.99 and $2.99 items such as a 1-day streak Freeze. The cheapest annual is 33% of 12 monthly payments.
How many ads does StepsApp Pedometer run?
22 active Meta ads out of 379 found, 0.8x the Health & Fitness median of 28, plus 1,113 Apple Search Ads creatives. The top 13 Meta ads are all video and use 2 question-style copy lines.
How fast is StepsApp Pedometer growing?
Over the 89 days to Oct 18, 2026, estimated revenue rose 20.1% from $512K to $615K a month while estimated downloads went from 717K to 615K (-14.2%).
Where is StepsApp Pedometer most popular?
Its best App Store ranks are #11 in Germany, #13 in Denmark and the Netherlands, #14 in Sweden and #15 in the United Kingdom.
Who makes StepsApp Pedometer?
StepsApp GmbH publishes the app. It launched on Oct 10, 2015, making it 132 months old, and was last updated Oct 13, 2026.
What do StepsApp Pedometer reviews say?
The latest 200 reviews average 4.38 stars with 149 five-star. Only 10 (5.0%) mention price or subscription; complaints focus on lost statistics after an update and occasional freezes rather than cost.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.