Gymverse Revenue & Ads
An AI personal trainer that builds multi week gym plans around goals, equipment and schedule, then adjusts weights.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPricing play
Est. monthly revenue
$601K
↓ 0.1% vs prev. period
Downloads / month
30K
↓ 40.1% vs prev. period
Rating
4.8
165.3K ratings · Health & Fitness
Meta ads running
70
216 found · median 28
Gymverse revenue and downloads trend
Est. monthly revenue
$601K ↑ 0.3% in 90 days
Dec 23, 2025: $587KOct 18, 2026
Monthly downloads
30K ↓ 39.8% in 90 days
Dec 23, 2025: 49KOct 18, 2026
Daily third-party estimates, 300 days ending Oct 18, 2026. Revenue changed +2% and downloads -39% over the period. Meta ads live went from 130 to 70 between Aug 25, 2026 and Oct 18, 2026.
Gymverse Meta ads: 70 active, longest running 78 days
Top 12 by days live out of 216 found (8 video and 4 image creatives). Tap any one to open the original in the Meta Ad Library.
#178 days liveAd copy“One fitness app. Everything you need! Pay once. Train forever. Download now : http://bit.ly/4esFvr3 gymverse.app”Why it worksOne fitness app, pay once, train forever, with a short link; video, 78 days live.
#278 days liveAd copy“One fitness app. Everything you need! Pay once. Train forever. Download now : http://bit.ly/4esFvr3 gymverse.app”Why it worksSame pay once, train forever pitch on a second video with the link; 78 days.
#378 days liveAd copy“One fitness app. Everything you need! Pay once. Train forever. Download now : http://bit.ly/4esFvr3 gymverse.app”Why it worksThird copy of the pay once video with the short link, 78 days live.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
Pay Once Ads, Seven Plan Names and a Steep Annual
Gymverse is an AI workout planner from FITNESS22 LTD that writes multi week programs and adjusts exercises and weights as you progress. As of Oct 2026 it makes an estimated $601K a month from an estimated 30K downloads, 10.0x the Health & Fitness median revenue. About $20.03 per download is earned with only 70 active Meta ads and a pitch that says Pay once. Train forever.
Key takeaways
- 70 active Meta ads out of 216 found, 2.5x the Health & Fitness median of 28, plus 647 Apple Search Ads creatives. 8 of the 12 top ads are video and 4 are images.
- Three copy lines cover the top ads: Your Perfect Workout Partner Is Just a Tap Away on 6, Pay once. Train forever on 3, and Your plan, not a template on 3.
- Premium costs $14.99 or $19.99 a month and $59.99 to $119.99 a year, a 2.0x spread. The cheapest annual is 33% of 12 monthly payments.
- Downloads fell -40.1% versus the previous period while revenue was nearly flat, a sign the paying base carries the app.
- Recent reviews average 3.85 across 200. 38, or 19.0%, mention price, trial or subscription, and 18 of those are negative.
Full teardown
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Where Gymverse spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 55-64, taking 27.2% of spend.
Est. spend
$22.21
Reach
1.1K
Avg. CPM
$19.90
Ads delivered
216
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 928 | $19.72 | 88.8% |
| United Kingdom | 188 | $2.49 | 11.2% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What Gymverse does differently
Seven names, six prices
33%
cheapest annual versus 12 monthly payments
High value, low volume
$20.03
estimated revenue per download
Three plain promises
647
Apple Search Ads creatives next to Meta
The measurement gap
-40.1%
downloads change versus the previous period
1. Seven names, six prices
Gymverse sells 10 in-app purchases at 6 prices under 7 names, including Gymverse Premium, Premium Upgrade and Workout Premium. Monthly costs $14.99 or $19.99. Annual plans run $59.99, $69.99, $89.99 and $119.99, a 2.0x spread, and the cheapest annual is 33% of 12 monthly payments. Every annual sits at or above the Health & Fitness median of $49.99, so this is a premium priced tracker with a steep discount for the year. The many plan names suggest A/B tests on the paywall label as well as the price. Some ads add a third idea, Pay once. Train forever, and one reviewer paid a lifetime fee of over $100. The lifetime offer catches users who hate subscriptions.
2. High value, low volume
Gymverse makes 10.0x the Health & Fitness median revenue on only 1.5x the median downloads, which works out to $20.03 per download. In the trend window, downloads fell from 49K to 30K over 300 days, a -38.6% change, while revenue rose from $587K to $601K. The rating of 4.8 across 165.3K ratings shows a large, settled base that keeps renewing. At 130 months old, the app earns from people who have stayed for years, as one reviewer describes using it since starting to work out. Paid volume is small, 70 active Meta ads, down from 130 in 36 days. For Gymverse, price and retention may matter more to revenue than install counts.
3. Three plain promises
The top Meta ads use 3 lines and none is clever. Your Perfect Workout Partner Is Just a Tap Away runs on 6, split between images and video. One fitness app. Everything you need! Pay once. Train forever. runs on 3 videos with a short link and no store destination. Your plan, not a template explains the adaptive program on 3 more. Nine link to the App Store. The longest has run 78 days and the median 73. Behind them sit 647 Apple Search Ads creatives, so search does more of the work than social. Estimated lifetime Meta spend is only $22.21. For a small fitness app, this is a cheap setup to copy: plain promises on social, and real budget on search.
4. The measurement gap
Gymverse earns $20.03 per download with 647 Apple Search Ads creatives, a few plain Meta ads and a Pay once pitch next to $59.99 to $119.99 annuals. Downloads fell -40.1% while revenue held. The question is which channel and which offer, annual or one time, bring new users who are worth as much as the old base.
How much does Gymverse cost?
10 in-app purchases, 6 distinct prices, annual plans from $59.99 to $119.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $14.99 · $19.99 |
|---|---|
| Annual | $59.99 · $69.99 · $89.99 · $119.99 |
Gymverse vs the Health & Fitness median
| Gymverse | Median | |
|---|---|---|
| Est. monthly revenue | $601K | $60K |
| Downloads / month | 30K | 20K |
| Meta ads running | 70 | 28 |
| Rating | 4.8 | 4.7 |
| Lowest annual price | $59.99 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What Gymverse users say about paying
Of 200 reviews from Mar 5 to Oct 15, 2026, 38, or 19.0%, mention price, trial or subscription, and 18 of those are negative, including one about a lifetime fee of over $100. The sample averages 3.85.
Latest 200 US reviews, Mar 5, 2026 to Oct 15, 2026
Mention price, trial or subscription
19%38 of 200 reviews, 18 of them 1 or 2 stars
As a Colombian who loves working out, I absolutely love this app! It makes it so easy to track everything, see my progress, and stay motivated with inspirationa…
So the app is cool. I paid the lifetime fee which was over $100. There needs to be some changes in this app. For one, I do certain muscle groups on certain days…
How to measure a playbook like Gymverse's
Gymverse runs 647 Apple Search Ads creatives and a small set of Meta ads, some pitching a one time payment, so measurement means comparing search and social on lifetime value.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 300 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 77 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 28 | GymverseFITNESS22 LTD | $601K | 70 |
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How much does Gymverse make?
An estimated $601K a month as of Oct 2026, a -0.1% change versus the previous period and 10.0x the Health & Fitness median of $60K. These are third-party estimates, not figures reported by FITNESS22 LTD.
How much does Gymverse cost?
Premium is listed at $14.99 or $19.99 a month and $59.99, $69.99, $89.99 or $119.99 a year on the US App Store.
How many ads does Gymverse run?
70 active Meta ads out of 216 found, 2.5x the Health & Fitness median of 28, plus 647 Apple Search Ads creatives.
How fast is Gymverse growing?
Revenue is flat and downloads are falling. Over 300 days to Oct 18, 2026, estimated downloads fell -38.6% while revenue rose 2.4%.
Who makes Gymverse?
FITNESS22 LTD develops Gymverse. The app launched on Dec 18, 2015, making it 130 months old, and was last updated on Sep 27, 2026.
How much is a Gymverse user worth?
Revenue per download is an estimated $20.03, based on $601K a month in revenue and 30K downloads.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.