Runna Revenue & Ads
A running coach app with training plans from 5k to ultramarathon, built by coaches, for runners at any level.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202615 min readPaid scale
Est. monthly revenue
$4M
↓ 23.0% vs prev. period
Downloads / month
202K
↓ 35.8% vs prev. period
Rating
4.8
34.9K ratings · #11 in Australia
Meta ads running
1,100
1,917 found · median 28
Runna revenue and downloads trend
Est. monthly revenue
$4.0M ↓ 17.8% in 90 days
Dec 20, 2025: $3.6MOct 18, 2026
Monthly downloads
202K ↓ 31.5% in 90 days
Dec 20, 2025: 216KOct 18, 2026
Daily estimates from AppKittie, 303 days ending Oct 18, 2026. Revenue changed +13% and downloads -6% over the period. Meta ads live went from 0 to 1081 between Aug 26, 2026 and Oct 18, 2026.
Runna Meta ads: 1,100 active, longest running 226 days
Top 13 by days live out of 1,917 found (7 video and 6 image creatives). Tap any one to open the original in the Meta Ad Library.
#1226 days liveApp StoreAd copy“⭐⭐⭐⭐⭐ We're rated 4.9/5 as the #1 running coaching app from over 100k reviews worldwide And this is why: Personalized training plans for everything from faster 5ks to your first Marathon Suitable for all abilities First week free ⌚ Syncs to your favourite fitness trackers Accountability & community to help achieve your goals Start your first week free now, no credit card required, and get that PR feeling today!”Why it worksFive stars, top-rated coaching claim, plans from 5ks to a marathon, free first week, 226 days live.
#2226 days liveApp StoreAd copy“⭐⭐⭐⭐⭐ We're rated 4.9/5 top running coaching app in the world from over 30k reviews And this is why: Personalised training plans for everything from faster 5ks to your first Marathon Suitable for all abilities First week free ⌚ Syncs to your favourite fitness trackers Accountability & community to help achieve your goals Start your first week free now, no credit card required, and get that PB feeling today!”Why it worksImage version of the same review-led copy with a smaller review count, 226 days, App Store link.
#3226 days liveApp StoreAd copy“⭐⭐⭐⭐⭐ We're rated 4.9/5 as the #1 running coaching app from over 100k reviews worldwide And this is why: Personalised training plans for everything from faster 5ks to your first Marathon Suitable for all abilities First week free ⌚ Syncs to your favourite fitness trackers Accountability & community to help achieve your goals Start your first week free now, no credit card required, and get that PB feeling today!”Why it worksThird copy of the star-rating ad as video, 226 days live, the same free week close.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Every Top Ad Says Free, 1,100 Live, Two Prices Only
Runna is a running coach app from Strava Inc.: training plans written by coaches for distances from 5k to ultramarathon, synced to fitness trackers. As of Oct 2026 it makes an estimated $4M a month on 202K downloads, 66.7x the Health & Fitness median revenue of $60K. All 13 of the longest-running Meta ads offer a free first week with no credit card, 12 of them open with the same five-star review line, and the top 3 have each run 226 days.
Key takeaways
- 1,100 active Meta ads from 1,917 found, 39.3x the Health & Fitness median of 28, with 1,678 Apple Search Ads creatives alongside. 7 of the top 13 are video, 6 are image, and 11 link to the App Store.
- All 13 top ads mention a free first week, 8 carry hashtags, and 6 distinct copy lines cover the set. The top 3 have each run 226 days and the median is 201.
- Two prices only: $19.99 a month or $119.99 a year, and the annual is 50% of 12 monthly payments. Estimated revenue per download is $19.8.
- Over 303 days to Oct 18, 2026, estimated revenue rose 12.6% from $3.6M to $4.0M a month, after a $5.3M peak on Oct 1. Estimated downloads moved from 216K to 202K (-6.1%) with a 319K peak on the same day.
- Meta Ad Library spend estimates show $291K lifetime reaching 18.7M people, split 53.2% women and 46.1% men, with 46.1% going to ages 25-34 and a modeled 66.1% to the United States.
Full teardown
Unlock 10 more Meta ads
Unlocked. Everything on this page is open now.
Where Runna spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 46.1% of spend.
Est. spend
$291K
Reach
18.7M
Avg. CPM
$15.56
Ads delivered
2117
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 9.0M | $192,027 | 66.1% |
| United Kingdom | 3.1M | $41,406 | 14.2% |
| France | 1.4M | $13,467 | 4.63% |
| Italy | 1.0M | $7,131 | 2.45% |
| Germany | 905.7K | $9,727 | 3.35% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Runna does differently
One review line, 1,100 ads
13 of 13
top ads promise a free first week
Two prices, annual at half
50%
annual as share of 12 monthly payments
An October peak, then a fall
$5.3M
estimated revenue peak on Oct 1, 2026
The measurement gap
$119.99
annual price every free week leads to
1. One review line, 1,100 ads
Runna runs 1,100 active Meta ads, 39.3x the Health & Fitness median of 28, and the 13 longest-running read almost identically. 12 open with a row of stars and a top-rated running coaching app claim, then list the same benefits: personalised plans from faster 5ks to a first marathon, all abilities, first week free. The thirteenth drops the stars but keeps the free week and no credit card required. 6 distinct copy lines exist only because the review count and the spelling of personalised differ. Formats split 7 video to 6 image, 11 link to the App Store and 2 to the web, and the top 3 have each run 226 days. Social proof plus a free trial is the whole pitch. Runna tests image against video behind the same quote rather than writing new copy.
2. Two prices, annual at half
Runna lists 10 in-app purchases but only 2 prices: $19.99 a month and $119.99 a year. The annual is 50% of 12 monthly payments, a clean halving that is easy to explain on a paywall and easy for a free-week user to choose. Estimated revenue per download is $19.8, roughly one month at list price per install, on 202K monthly downloads. Runna's $119.99 sits well above the $49.99 category median annual. Reviews show where a premium price bites: 51 of the latest 200 (25.5%) mention price, trial or subscription and 37 of those are negative, with one quoted user regretting a year bought via Strava and another saying they will ask an AI for a plan instead of paying. Runna's two-price ladder is simple, and the reviews show the top-of-category price is where users push back.
3. An October peak, then a fall
Runna launched on Dec 11, 2021, so it is 58 months old, and its trend line is not smooth. Over the 303 days from Dec 20, 2025 to Oct 18, 2026, estimated revenue rose 12.6%, from $3.6M to $4.0M a month, but it touched $5.3M on Oct 1 and then changed -23.2% in the latest month. Estimated downloads followed: a 319K peak the same day, then -35.9% to 202K. A spike like that usually follows a seasonal push or a promotion ending, and the Meta ad count agrees, peaking at 1.5K on Sep 9 before falling to 1.1K. Meta Ad Library spend estimates show who the push reached: 46.1% of $291K went to ages 25-34, 53.2% to women, 66.1% to the United States. For a smaller app, the lesson is to read the level after a peak as the baseline.
4. The measurement gap
Runna puts a free first week in all 13 of its top ads and sells one annual at $119.99. The question its playbook raises is which of the 1,100 creatives, and which of the 1,678 search ads, bring runners who convert after the free week, as opposed to the 319K installs that peaked on Oct 1 and fell away. A trial start is not a subscriber.
How much does Runna cost?
10 in-app purchases, 2 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $19.99 |
|---|---|
| Annual | $119.99 |
Runna vs the Health & Fitness median
| Runna | Median | |
|---|---|---|
| Est. monthly revenue | $4M | $60K |
| Downloads / month | 202K | 20K |
| Meta ads running | 1,100 | 28 |
| Rating | 4.8 | 4.7 |
| Lowest annual price | $119.99 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What Runna users say about paying
Of the latest 200 reviews (Jun 15 to Oct 16, 2026), 51 mention price, trial or subscription, 25.5% of the sample, and 37 of those are negative. The window averages 3.49 stars, with 99 five-star and 51 one-star.
Latest 200 US reviews, Jun 15, 2026 to Oct 16, 2026
Mention price, trial or subscription
26%51 of 200 reviews, 37 of them 1 or 2 stars
Your app’s feedback on my running sounded like canned responses and were never relevant to me. Your “post-injury” return to running plan is subpar versus ChatGP…
Annoyingly difficult to modify training plans and also very glitchy. Just going to ask an agent to create a running plan for me next time instead of paying for …
How to measure a playbook like Runna's
Runna runs 1,100 Meta ads and 1,678 Apple Search Ads creatives, all pointing at a free first week. The measurement task is knowing which ad brought the runner who paid $119.99 after it.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
From $40/mo · 30 days free · no sales call
How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 303 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 | RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
Similar apps
Fitbod
TrainingPeaks
WiseMealFrequently asked questions about Runna
How much does Runna make?
Runna makes an estimated $4M a month on about 202K monthly downloads as of Oct 2026, by AppKittie estimates. That is 66.7x the Health & Fitness category median of $60K.
How much does Runna cost?
Two prices: $19.99 a month or $119.99 a year for Runna Premium. The annual is 50% of 12 monthly payments.
How many ads does Runna run?
1,100 active Meta ads were found out of 1,917, 39.3x the Health & Fitness median of 28, plus 1,678 Apple Search Ads creatives. The top 3 Meta ads have each run 226 days.
Does Runna have a free trial?
Every one of the 13 top ads offers the first week free with no credit card required. The ads lead with a star rating and a review count before the offer.
How fast is Runna growing?
Over the 303 days to Oct 18, 2026, estimated revenue rose 12.6% from $3.6M to $4.0M a month, with a $5.3M peak on Oct 1. Estimated downloads went from 216K to 202K (-6.1%) after a 319K peak the same day.
Where is Runna most popular?
Its best App Store ranks are #11 in Australia, #14 in the Netherlands, #19 in Belgium, #22 in Norway and #23 in the United Kingdom. 66.1% of estimated Meta spend targets the United States.
Who makes Runna?
Strava Inc. publishes the app. It launched on Dec 11, 2021, making it 58 months old, and was last updated Oct 13, 2026.
Try Airbridge Core free (no sales call)
The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan is $40 a month after 30 free days. Start your free trial.
Start Core free
Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.