Fitbod Revenue & Ads
A gym planner that generates strength workouts from your equipment and past lifts, for people who train without a coach.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202617 min readUGC engine
Est. monthly revenue
$1M
↑ 1.0% vs prev. period
Downloads / month
215K
↑ 1.0% vs prev. period
Rating
4.8
287.4K ratings · #34 in United States
Meta ads running
1,500
1,460 found · median 28
Fitbod revenue and downloads trend
Est. monthly revenue
$1.1M ↑ 3.6% in 90 days
Dec 9, 2025: $962KOct 18, 2026
Monthly downloads
215K ↑ 3.4% in 90 days
Dec 9, 2025: 192KOct 18, 2026
Daily estimates from AppKittie, 312 days ending Oct 18, 2026. Revenue changed +12% and downloads +12% over the period. Meta ads live went from 0 to 1578 between Aug 25, 2026 and Oct 17, 2026.
Fitbod Meta ads: 1,500 active, longest running 605 days
Top 13 by days live out of 1,460 found (12 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1605 days liveApp StoreAd copy“Break personal records and maximize your gains! Fitbod's innovative training algorithm will guide you through the right sets, reps, and weight to reach your fitness goals. Just open the app and start making progress!”Why it worksBreak personal records with an algorithm that picks sets, reps and weight; the paragraph all 13 top ads share, 605 days live.
#2588 days liveApp StoreAd copy“Break personal records and maximize your gains! Fitbod's innovative training algorithm will guide you through the right sets, reps, and weight to reach your fitness goals. Just open the app and start making progress!”Why it worksSame paragraph on a second video linking to the App Store; 588 days live.
#3569 days liveApp StoreAd copy“Break personal records and maximize your gains! Fitbod's innovative training algorithm will guide you through the right sets, reps, and weight to reach your fitness goals. Just open the app and start making progress!”Why it worksThird video, identical copy, 569 days live; the message has not changed in over a year and a half.
10 more Meta ads are locked
Unlock free
@fitbodappInstagramAd copy“How exactly do we enable progressive overload in your workouts? Fitbod uses mStrength™, a revolutionary technology that offers a precise assessment of your strength, then creates a data-rich environment by tracking your workout history, and finally leverages that data to build a customized strength-building program for lifters. mStrength™ drives results by: ▶ Mixing rep ranges & adding variety. ▶ Preventing boredom, burnout & plateaus. ▶ mStrength adapts with you and recalibrates after every”
@fitbodappInstagramAd copy“If you’re finishing your sets with energy to spare, not seeing progress, or breezing through your reps, it could be time to increase your sets. Here’s your quick check-in: ▶ Your muscles are no longer sore ▶ You’re not feeling challenged ▶ You’ve hit a training plateau Every time you log an exercise, Fitbod prompts you to rate your Reps In Reserve (RIR). This helps inform future workouts, for sustained progress. ‼ Safety tip - Always make sure your form remains solid and recovery is a”
@manimoregainsInstagramAd copy“Gotta keep working : @fitbodapp ‼New PR Incoming‼ #fitbod #fitness #gymmotivation #pr #explorer”
10 more creator videos are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
One Copy Line For 605 Days, The Brand As Its Own Top Creator
Fitbod: Gym & Fitness Planner is a Health & Fitness app from Fitbod Inc. that builds strength workouts from the equipment you have and the sets you logged last time. As of Oct 2026 it makes an estimated $1M a month on 215K downloads, 16.7x the Health & Fitness median revenue of $60K. All 13 of its longest-running Meta ads use one identical paragraph, and the oldest has been live 605 days, while 1,500 ads run underneath it.
Key takeaways
- 1,500 active Meta ads, 53.6x the Health & Fitness median of 28, out of 1,460 found, plus 640 Apple Search Ads creatives. 12 of the 13 top ads are video and all 13 link to the App Store.
- A single copy line across all 13 top ads: break personal records with a training algorithm that picks sets, reps and weight. The longest has run 605 days, the median 531, and none mentions free.
- 16 creator videos found, 13 sampled: 7 on Instagram and 6 on TikTok from 7 distinct creators. The brand's own @fitbodapp posts 4 of the 13, and one creator caption carries the code JILLIAN25 for 25% off.
- Fitbod Elite is a subscription with 10 in-app purchases at 8 prices: $7.99, $9.99, $12.99 and $15.99 monthly and $49.99, $59.99, $79.99 and $95.99 annual. The cheapest annual is 52% of 12 monthly payments, a 1.9x spread.
- Estimated downloads went from 192K to 215K over 312 days, a 12.0% change, and estimated revenue from $962K to $1.1M, a 12.2% change, both peaking on Oct 18, 2026. Estimated Meta spend is $510K lifetime, 84.6% of it in the United States.
Full teardown
Unlock 10 more Meta ads and 10 more creator videos
Unlocked. Everything on this page is open now.
Where Fitbod spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 54.1% of spend.
Est. spend
$510K
Reach
28.2M
Avg. CPM
$18.05
Ads delivered
1475
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 20.3M | $431,204 | 84.6% |
| Spain | 4.8M | $36,263 | 7.12% |
| United Kingdom | 3.2M | $42,157 | 8.27% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Fitbod does differently
The brand is its own top creator
4 of 13
sampled creator videos come from @fitbodapp
Same paragraph for 605 days
605 days
longest-running ad, one line on all 13
Four monthly, four annual prices
52%
cheapest annual vs 12 monthly payments
The measurement gap
1 code
in 13 creator captions, 1,500 ads beside it
1. The brand is its own top creator
Sixteen creator videos were found and 13 sampled, 7 on Instagram and 6 on TikTok, from 7 distinct creators. The most frequent account is Fitbod's own @fitbodapp with 4 of the 13, posting explainers on progressive overload, when to add a set, and the most-logged exercises of the month, with the Dumbbell Bicep Curl at 384,356 logs and the Lat Pulldown at 344,334. The outside creators are small lifters: @manimoregains tags a new PR, @arielyu.fit walks through Romanian deadlift form crediting the app, and @jk_williams_07 posts USE CODE: JILLIAN25 to get 25% off. Brand content sets the educational tone and the lifters supply proof, with one trackable code in the mix. For Fitbod, its own log data becomes content, and the one code in the sample makes that creator's effect visible in redemptions.
2. Same paragraph for 605 days
Every one of Fitbod's 13 longest-running Meta ads carries the same paragraph: break personal records and maximize your gains, let the training algorithm pick the right sets, reps and weight, open the app and start making progress. The oldest has run 605 days, the median 531, and the youngest of the 13 is 499 days old. Twelve are video and all 13 link to the App Store. Underneath that frozen top layer sit 1,500 active ads, 53.6x the category median of 28, plus 640 Apple Search Ads creatives, and the count went from 0 to 1.6K in 37 days with a Sep 19 peak. The message was settled long ago and the budget now buys footage variety. Fitbod stopped rewriting a paragraph that survived a year and spends on new clips instead.
3. Four monthly, four annual prices
Fitbod Elite is sold through 10 in-app purchases at 8 distinct prices, $7.99, $9.99, $12.99 and $15.99 a month and $49.99, $59.99, $79.99 and $95.99 a year, with Legacy Pricing SKUs still on the list. The cheapest annual plan is 52% of 12 monthly payments, so the discount is close to half, and the four annual prices sit 1.9x apart from bottom to top. That many price points suggests years of tests kept live for grandfathered users rather than a menu shown to any one person. Revenue per download is $4.65, and revenue grew 12.2% over 312 days while downloads grew 12.0%, so the ladder converts steadily. Reviews are moderate: 48 of 200 (24.0%) mention price or subscription and 29 are negative. For Fitbod, the near half-price annual does the converting, and the Legacy SKUs mostly clutter the store page.
4. The measurement gap
Fitbod runs 1,500 Meta ads on a paragraph unchanged for 605 days, 640 Apple Search Ads creatives, and a creator layer where its own account posts 4 of 13 videos and one lifter hands out JILLIAN25. All of it lands on a store page with 8 prices from $7.99 a month. The question is which input, the long-running ad, search or a creator code, produces the member who picks a $95.99 year rather than one of 215K monthly installs.
How much does Fitbod cost?
10 in-app purchases, 8 distinct prices, annual plans from $49.99 to $95.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $7.99 · $9.99 · $12.99 · $15.99 |
|---|---|
| Annual | $49.99 · $59.99 · $79.99 · $95.99 |
Fitbod vs the Health & Fitness median
| Fitbod | Median | |
|---|---|---|
| Est. monthly revenue | $1M | $60K |
| Downloads / month | 215K | 20K |
| Meta ads running | 1,500 | 28 |
| Rating | 4.8 | 4.7 |
| Lowest annual price | $49.99 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What Fitbod users say about paying
Of the 200 latest reviews, 48 (24.0%) mention price, trial or subscription, and 29 of those are negative, mostly users unwilling to pay for a plan they feel does not adapt. The sample averages 3.77 stars with 112 five-star and 44 one-star ratings.
Latest 200 US reviews, Aug 31, 2026 to Oct 16, 2026
Mention price, trial or subscription
24%48 of 200 reviews, 29 of them 1 or 2 stars
The app doesn’t learn, increase or push you. I tried this app for 2 months, it’s a complete waste…. You have to constantly increase your own numbers (weight and…
Been using this for a few years for better and worse. I like the beta coaching. It doesn’t update with my changes yet. But #Beta. Some nice touches would be mor…
How to measure a playbook like Fitbod's
Fitbod has kept one ad paragraph alive for 605 days across 1,500 Meta ads and lets a creator hand out JILLIAN25, so the question is which input produces a paying member, not one of 215K monthly installs.
- 01
Give every creator their own tracking link
Put one link in each creator bio, caption or landing page. Installs from that link count for that creator instead of showing up as organic.
- 02
Upload what you pay each creator
Add creator fees with a CSV cost upload and use the creator name as the campaign. You get cost per install for each creator next to your paid channels.
- 03
Connect RevenueCat to see who brings payers
Subscription events flow into the same report, so you see which creators bring people who start a trial and keep paying.
Measure this on your own app with Airbridge Core
From $40/mo · 30 days free · no sales call
How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 312 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 8 | FitbodFitbod Inc. | $1M | 1,500 |
Similar apps
TrainingPeaks
WiseMeal
Tolan
JustFitFrequently asked questions about Fitbod
How much does Fitbod make?
An estimated $1M a month as of Oct 2026, 16.7x the Health & Fitness median of $60K, with estimated revenue per download at $4.65. These are AppKittie estimates, not figures reported by Fitbod Inc.
How much does Fitbod cost?
Fitbod Elite is a subscription with 10 in-app purchases at 8 prices on the US App Store: $7.99, $9.99, $12.99 and $15.99 monthly and $49.99, $59.99, $79.99 and $95.99 annual. The cheapest annual is 52% of 12 monthly payments.
How many ads does Fitbod run?
1,500 active Meta ads out of 1,460 found, plus 640 Apple Search Ads creatives. All 13 top ads use one copy line, 12 are video, all link to the App Store, and the longest has run 605 days.
Does Fitbod use influencers or creators?
Yes, lightly. 16 creator videos were found and 13 sampled, 7 on Instagram and 6 on TikTok, from 7 distinct creators. The brand's @fitbodapp posts 4 of them, and one creator caption carries the code JILLIAN25 for 25% off.
How fast is Fitbod growing?
Estimated downloads went from 192K to 215K over 312 days, a 12.0% change, and estimated revenue from $962K to $1.1M, a 12.2% change. Both peaked on Oct 18, 2026, and live Meta ads went from 0 to 1.6K in 37 days.
Where is Fitbod most popular?
Its best Health & Fitness ranks are #34 in the United States, #41 in New Zealand, #43 in Canada, #56 in Australia and #75 in Spain. Estimated Meta spend goes 84.6% to the United States.
Who does Fitbod advertise to?
Meta Ad Library spend estimates show $510K lifetime reaching 28.2M people. 63.9% of spend goes to men and 54.1% to the 25 to 34 age group.
Who makes Fitbod?
Fitbod Inc. develops Fitbod: Gym & Fitness Planner. The app launched on Sep 26, 2015, is 133 months old, holds a 4.8 rating across 287.4K reviews and was last updated on Oct 13, 2026.
Try Airbridge Core free (no sales call)
The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan is $40 a month after 30 free days. Start your free trial.
Start Core free
Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.