Motivation Revenue & Ads
A daily quotes app with categories, reminders, favorites and a home screen widget for people who want encouragement all day.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202611 min readPricing play
Est. monthly revenue
$601K
↑ 19.4% vs prev. period
Downloads / month
200K
↓ 0.5% vs prev. period
Rating
4.8
1.1M ratings · #3 in Spain
Meta ads running
702
1,152 found · median 28
Motivation revenue and downloads trend
Est. monthly revenue
$601K ↑ 20.5% in 90 days
Dec 24, 2025: $481KOct 18, 2026
Monthly downloads
200K ↑ 0.4% in 90 days
Dec 24, 2025: 192KOct 18, 2026
Daily third-party estimates, 298 days ending Oct 18, 2026. Revenue changed +25% and downloads +4% over the period. Meta ads live went from 539 to 645 between Sep 6, 2026 and Oct 18, 2026.
Motivation Meta ads: 702 active, longest running 282 days
Top 13 by days live out of 1,152 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1282 days liveApp StoreAd copy“You’ll love this app!”Why it worksYou'll love this app, 4 words of copy, the video does the selling, 282 days live, App Store link.
#2282 days liveApp StoreAd copy“You’ll love this app!”Why it worksIdentical 4-word line on a second video, also 282 days, the oldest pair in the set.
#3252 days liveApp StoreAd copy“You’ll love this app!”Why it worksSame copy on a third video, 252 days live, one of 12 that share the line.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
Six Annual Prices, 702 Live Ads, Four Words of Copy
Motivation - Daily quotes is a quotes app from Monkey Taps: daily inspirational quotes by category, saved favorites, reminders and a home screen widget for constant affirmations. As of Oct 2026 it makes an estimated $601K a month on 200K downloads, 10.0x the Health & Fitness median revenue of $60K. 6 annual prices run from $11.99 to $47.99, a 4.0x spread under one Premium name, sold through 702 live Meta ads whose copy is 4 words long, you'll love this app.
Key takeaways
- 10 in-app purchases at 10 distinct prices: $3.99 weekly, $4.99, $9.99 and $14.99 monthly, and 6 annuals at $11.99, $19.99, $23.99, $35.99, $39.99 and $47.99, a 4.0x spread. The cheapest annual is 20% of 12 monthly payments.
- 702 active Meta ads from 1,152 found, 25.1x the Health & Fitness median of 28, with 0 Apple Search Ads creatives. All 13 top ads are video and link to the App Store.
- 2 distinct copy lines in the top 13: you'll love this app appears on 12, and 1 extends it with a list of features. The top 2 have each run 282 days and the median is 232.
- Over 298 days to Oct 18, 2026, estimated revenue rose 25.0% from $481K to $601K a month while estimated downloads rose 4.2% from 192K to 200K. Revenue rose 19.4% in the latest month alone.
- App Store ranks: #3 Spain, #3 Italy, #8 Germany, #11 Austria, #14 France. Meta Ad Library spend estimates show $74K lifetime spend, 68.8% aimed at men and 68.8% at the United States, with 47.0% to ages 25-34.
Full teardown
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Where Motivation spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 47.0% of spend.
Est. spend
$74K
Reach
5.0M
Avg. CPM
$14.71
Ads delivered
1250
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 2.4M | $50,888 | 68.8% |
| France | 828.1K | $8,074 | 10.9% |
| Italy | 823.1K | $5,860 | 7.93% |
| Germany | 438.6K | $4,711 | 6.37% |
| Spain | 278.7K | $2,127 | 2.88% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What Motivation does differently
Six annual prices under one name
4.0x
spread from $11.99 to $47.99 annual
Four words, 702 ads, 282 days
12 of 13
top ads use the same 4-word line
Top three in Spain and Italy
#3
App Store rank in Spain and Italy
The measurement gap
6
annual price points for one Premium plan
1. Six annual prices under one name
Motivation lists 10 in-app purchases at 10 distinct prices, the most varied ladder on these pages. A $3.99 week sits at the bottom, then $4.99, $9.99 and $14.99 monthlies, then 6 annuals: $11.99, $19.99, $23.99, $35.99, $39.99 and $47.99. The names barely change, Motivation Premium (Annual) and Premium Motivation (Annual), so the same product is sold at a 4.0x spread depending on paywall, region or offer. The cheapest annual is 20% of 12 monthly payments, and it costs less than 3 months at the $4.99 monthly. Revenue per download is an estimated $3.0 on 200K monthly installs. Reviews show the edge of this: one quoted user did not mean to buy the annual after a free trial; another paid for 3 years and ran out of budget. Six annual prices behind one name read like a test still running.
2. Four words, 702 ads, 282 days
Motivation runs 702 active Meta ads, 25.1x the Health & Fitness median of 28, and almost all of them say the same thing: you'll love this app. 12 of the top 13 carry that line alone; the thirteenth adds a warning that you are about to get hooked and a feature list. Every one is video and every one links to the App Store. The top 2 have each run 282 days, the median is 232, and the active count rose 19.7% to 645 by Oct 18, 2026. With copy this thin, the video is the ad: the words promise a feeling and the footage shows the widget. For a smaller app, a near-empty caption works when the product demonstrates itself in seconds. Test the footage, not the sentence.
3. Top three in Spain and Italy
Motivation's organic strength is in southern and central Europe: #3 in Spain, #3 in Italy, #8 in Germany, #11 in Austria, #14 in France. The paid budget mostly goes elsewhere. Meta Ad Library spend estimates show $74K lifetime spend reaching 5.0M people, with the United States taking an estimated 68.8% of spend from 47.7% of reach, France 10.9%, Italy 7.93% and Germany 6.37%. The audience bought is young and male, 68.8% men, 47.0% aged 25-34 and 29.4% aged 18-24, which is not the stereotype of a quotes app. A 4.8 rating from 1.1M ratings keeps the European charts working without spend. Revenue rose 25.0% over 298 days on 4.2% more installs, so the mix is shifting toward the dearer annuals. Most of the money goes to the United States, with Europe as a smaller share.
4. The measurement gap
Motivation sells the same yearly plan at 6 prices between $11.99 and $47.99 and runs 702 ads on 4 words of copy. Which price a subscriber lands on, and which of the 702 videos sent them there, decides whether a $3.0 revenue per download turns into a cohort worth the spend. A #3 chart rank in Spain and an ad bought in the United States produce different payers, and the install count merges them.
How much does Motivation cost?
10 in-app purchases, 10 distinct prices, annual plans from $11.99 to $47.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $3.99 |
|---|---|
| Monthly | $4.99 · $9.99 · $14.99 |
| Annual | $11.99 · $19.99 · $23.99 · $35.99 · $39.99 · $47.99 |
Motivation vs the Health & Fitness median
| Motivation | Median | |
|---|---|---|
| Est. monthly revenue | $601K | $60K |
| Downloads / month | 200K | 20K |
| Meta ads running | 702 | 28 |
| Rating | 4.8 | 4.7 |
| Lowest annual price | $11.99 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What Motivation users say about paying
Of the latest 200 reviews (Jul 20 to Oct 16, 2026), 39 mention price, trial or subscription, 19.5% of the sample, and 24 of those are negative, including a user who bought the annual by accident after a trial. The window averages 3.91 stars with 128 five-star.
Latest 200 US reviews, Jul 20, 2026 to Oct 16, 2026
Mention price, trial or subscription
20%39 of 200 reviews, 24 of them 1 or 2 stars
I used to have a nice backdrop where the quotes are being displayed. However, when I went into the app today, it presented me with a black screen. That is unacc…
I didn’t mean to get the annual plan I did the free trial but overall it’s not bad once you mess with the app enough when your having a struggling day like I am…
How to measure a playbook like Motivation's
Motivation runs 702 Meta ads on one 4-word line and sells annuals at 6 prices up to $47.99. The measurement job is linking each video to the annual tier its subscribers actually chose.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 298 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 77 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 27 | MotivationMonkey Taps | $601K | 702 |
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How much does Motivation make?
Motivation makes an estimated $601K a month on about 200K monthly downloads as of Oct 2026, by third-party estimates. That is 10.0x the Health & Fitness category median of $60K.
How much does Motivation cost?
10 in-app purchases at 10 prices: $3.99 a week, $4.99, $9.99 or $14.99 a month, and annual plans at $11.99, $19.99, $23.99, $35.99, $39.99 or $47.99. The cheapest annual is 20% of 12 monthly payments.
How many ads does Motivation run?
702 active Meta ads out of 1,152 found, 25.1x the Health & Fitness median of 28, with 0 Apple Search Ads creatives. All 13 top ads are video and 12 share the line you'll love this app.
How fast is Motivation growing?
Over the 298 days to Oct 18, 2026, estimated revenue rose 25.0% from $481K to $601K a month and estimated downloads rose 4.2% from 192K to 200K. Revenue rose 19.4% in the latest month.
Where is Motivation most popular?
Its best App Store ranks are #3 in Spain, #3 in Italy, #8 in Germany, #11 in Austria and #14 in France. 68.8% of estimated Meta spend targets the United States.
Who makes Motivation?
Monkey Taps publishes the app. It launched on May 13, 2014, making it 149 months old, and was last updated Oct 6, 2026.
Which Motivation plan is the best deal?
The $11.99 annual is 20% of what 12 monthly payments at $4.99 would cost. The dearest annual is $47.99, a 4.0x spread across plans that share the Premium name.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.