Healthify Revenue & Ads
An iOS calorie tracker that logs meals from a photo and adds an AI coach with meal plans and workouts.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202611 min readPricing play
Est. monthly revenue
$68K
↑ 1.0% vs prev. period
Downloads / month
30K
↑ 1.0% vs prev. period
Rating
4.6
66.4K ratings · Health & Fitness
Meta ads running
334
471 found · median 28
Healthify revenue and downloads trend
Est. monthly revenue
$115K ↑ 1016.5% in 90 days
Dec 3, 2025: $10KMar 13, 2026
Monthly downloads
50K ↑ 1016.6% in 90 days
Dec 3, 2025: 4.5KMar 13, 2026
Daily third-party estimates, 96 days ending Mar 13, 2026. Revenue changed +1016% and downloads +1017% over the period. Meta ads live went from 229 to 334 between Aug 25, 2026 and Oct 18, 2026.
Healthify Meta ads: 334 active, longest running 150 days
Top 12 by days live out of 471 found (7 video and 5 image creatives). Tap any one to open the original in the Meta Ad Library.
#1150 days liveWeb linkAd copy“BREAKTHROUGH WEIGHT LOSS ALERT! Say goodbye to extra pounds with: • Doctor-guided support • Medical innovation • Personalized lifestyle coaching Lose 15-20% body weight in just 6-12 months! Ready for a transformation?”Why it worksBreakthrough weight loss alert with doctor guided support; video, 150 days, web link.
#2144 days liveAd copy“Warning: You're about to achieve the impossible! Lose 15-20% of your body weight in just 6-12 months with: • Doctor-guided support • Medical innovation • Lifestyle coaching Ready for a transformation? Click now! eligibility.healthify.com”Why it worksWarning, about to achieve the impossible, lose 15 to 20% of body weight; image, 144 days, no link.
#3144 days liveAd copy“Warning: You're about to achieve the impossible! Lose 15-20% of your body weight in just 6-12 months with: • Doctor-guided support • Medical innovation • Lifestyle coaching Ready for a transformation? Click now! eligibility.healthify.com”Why it worksSame impossible weight loss line on a second image, 144 days, no link.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
Doctor Guided Weight Loss Ads and an Eight Price Ladder
Healthify: AI Calorie Tracker is a nutrition app from HealthifyMe Wellness Private Limited that logs meals from photos and pairs users with an AI coach. As of Oct 2026 it makes an estimated $68K a month on 30K downloads, 1.1x the Health & Fitness median. 334 active Meta ads, 11.9x the median, sell doctor guided weight loss rather than calorie counting.
Key takeaways
- Healthify runs 334 active Meta ads, 11.9x the Health & Fitness median of 28, out of 471 found.
- The copy promises to lose 15 to 20% of body weight in 6 to 12 months with doctor guided support and medical innovation.
- Plans run $9.99 or $14.99 a month, $29.99 or $89.99 a quarter and $24.99 to $59.99 a year. The cheapest year is 21% of 12 monthly payments.
- Meta Ad Library spend estimates show 87.3% of spend aimed at women, split almost evenly between the United Kingdom and the United States.
- Of the latest 200 reviews, 60 mention price, trial or subscription (30.0%) and 53 of those are negative.
Full teardown
Unlock 9 more Meta ads
Unlocked. Everything on this page is open now.
Where Healthify spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 40.4% of spend.
Est. spend
$2K
Reach
117.4K
Avg. CPM
$16.33
Ads delivered
471
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United Kingdom | 72.3K | $957.34 | 49.9% |
| United States est. | 45.2K | $959.61 | 50.1% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What Healthify does differently
From DIY plan to coach
21%
cheapest year versus 12 months at $9.99
Medical weight loss as the hook
334
active Meta ads, 11.9x the category median
Coach plans draw the complaints
30.0%
of recent reviews mention price or subscription
The measurement gap
89.99
dollars for the AI + Coach quarter
1. From DIY plan to coach
Healthify sells 10 in-app purchases at 8 prices. Monthly costs $9.99 or $14.99, quarterly $29.99 or $89.99, and annual $24.99, $39.99, $49.99 or $59.99, a 2.4x spread. The plan names show three levels: Smart Plan DIY Health Plan, Healthify AI, and Healthify AI + Coach. The $89.99 quarter is the coach plan, against $29.99 for the AI only quarter. The cheapest year is 21% of twelve $9.99 months, which makes DIY tracking almost free while coaching carries the margin. Healthify wins users with a cheap self serve year and sells the coach tier by the quarter.
2. Medical weight loss as the hook
None of the top 12 Meta ads mentions a calorie tracker. They pitch a medical program: breakthrough weight loss alert, say goodbye to extra pounds with doctor guided support, medical innovation and personalized coaching, lose 15 to 20% of body weight in 6 to 12 months. Seven lines cover the set, with 7 video and 5 image. Seven link to the web and 5 carry no link, so the funnel likely starts with a web sign up for the doctor led plan. The oldest has run 150 days and the median 120.5. Active ads rose from 229 to 334 in 37 days. For Healthify, the big promise sells the program, and the app becomes the daily tool that keeps a user in it.
3. Coach plans draw the complaints
The store rating is 4.6 from 66.4K reviews, but the latest 200 average 3.04, with 77 five-star and 76 one-star. 60 mention price, trial or subscription and 53 of those are negative. The pattern is specific: users joined a premium 6 month or coach plan, got strong service before paying, then felt dropped, and found cancelling hard. Meta Ad Library spend estimates show the ads reach mostly women, 87.3% of spend, with 25 to 34 at 40.4% and 65 and over at 12.6%. Buyers who pay for a coach expect a person to answer. For Healthify, the service drop after the sale shows up in reviews fast.
4. The measurement gap
Healthify sells a medical weight loss promise through 334 Meta ads, most pointing to the web, and earns most per user from coach plans. The question is which ad line and which country bring a buyer who stays on the $89.99 coach quarter, rather than one who takes the cheap DIY year or cancels in anger.
How much does Healthify cost?
10 in-app purchases, 8 distinct prices, annual plans from $24.99 to $59.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $9.99 · $14.99 |
|---|---|
| Quarterly | $29.99 · $89.99 |
| Annual | $24.99 · $39.99 · $49.99 · $59.99 |
Healthify vs the Health & Fitness median
| Healthify | Median | |
|---|---|---|
| Est. monthly revenue | $68K | $60K |
| Downloads / month | 30K | 20K |
| Meta ads running | 334 | 28 |
| Rating | 4.6 | 4.7 |
| Lowest annual price | $24.99 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What Healthify users say about paying
Of the latest 200 reviews, 60 (30.0%) mention price, trial or subscription and 53 of those are negative. Users say coach plans lost their service after purchase and cancelling was hard, and the sample averages 3.04.
Latest 200 US reviews, Mar 20, 2020 to Sep 21, 2026
Mention price, trial or subscription
30%60 of 200 reviews, 53 of them 1 or 2 stars
This was a very disappointing experience. I joined with high expectations as I thought I would be able to benefit from a diet and sit was coach on demand at a r…
I was duped by this company to signup for their premium 6-month plan. They provided me with excellent service before I signed up. But after I signed up, they st…
How to measure a playbook like Healthify's
With 334 active Meta ads selling doctor guided weight loss and a coach tier at $89.99 a quarter, Healthify needs to see which ads bring coach buyers who stay.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 96 days ending Mar 13, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 77 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 96 | HealthifyHealthifyMe Wellness Private Limited | $68K | 334 |
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DancebitFrequently asked questions about Healthify
How much does Healthify make?
Healthify makes an estimated $68K a month as of Oct 2026, 1.1x the Health & Fitness median of $60K. These are third-party estimates, not figures reported by HealthifyMe Wellness Private Limited.
How much does Healthify cost?
It is a subscription app. Plans cost $9.99 or $14.99 a month, $29.99 or $89.99 a quarter and $24.99 to $59.99 a year on the US App Store.
How many ads does Healthify run?
Healthify runs 334 active Meta ads, out of 471 found, which is 11.9x the Health & Fitness median of 28.
What do Healthify ads promise?
They pitch doctor guided weight loss, saying users can lose 15 to 20% of body weight in 6 to 12 months.
Who does Healthify advertise to?
Meta Ad Library spend estimates show 87.3% of spend aimed at women, with 50.1% in the United States and 49.9% in the United Kingdom.
Who makes Healthify?
HealthifyMe Wellness Private Limited publishes the app. It launched on Dec 17, 2014 and holds a 4.6 rating from 66.4K reviews.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.