BetterMe Well-Being Coach Revenue & Ads
A workout and meal plan app with calorie, water and activity tracking, for women who want a guided weight-loss program at home.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202612 min readPricing play
Est. monthly revenue
$1M
↑ 0.2% vs prev. period
Downloads / month
302K
↑ 0.2% vs prev. period
Rating
4.7
713.7K ratings · #12 in Norway
Meta ads running
375
601 found · median 28
BetterMe Well-Being Coach revenue and downloads trend
Est. monthly revenue
$1.0M ↑ 0.6% in 90 days
Dec 24, 2025: $976KOct 18, 2026
Monthly downloads
303K ↑ 0.6% in 90 days
Dec 24, 2025: 293KOct 18, 2026
Daily third-party estimates, 298 days ending Oct 18, 2026. Revenue changed +3% and downloads +3% over the period. Meta ads live went from 212 to 535 between Aug 25, 2026 and Oct 17, 2026.
BetterMe Well-Being Coach Meta ads: 375 active, longest running 773 days
Top 13 by days live out of 601 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1773 days liveApp StoreAd copy“Plan de 28 Días para lograr un peso saludable en casa.”Why it worksPlan de 28 Días para lograr un peso saludable en casa, a Spanish 28-day home plan, 773 days live, linking to the App Store.
#2740 days liveApp StoreAd copy“Plan de 28 Días para lograr un peso saludable en casa.”Why it worksSame Spanish 28-day plan line on a second video, 740 days live; two years of delivery on one sentence.
#3606 days liveGoogle PlayAd copy“28 Days Challenge To Lose Weight At Home.”Why it works28 Days Challenge To Lose Weight At Home, the English version, 606 days live, pointed at Google Play.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
A 773-Day Ad, Five Monthly Prices and a Cheaper Year
BetterMe Well-Being Coach from BetterMe Limited sells personalized workout and meal plans with tracking for activity, calories and water, plus guided challenges. As of Oct 2026 it makes an estimated $1M a month on an estimated 302K downloads, 16.7x the Health & Fitness median revenue. Five monthly prices run from $6.99 to $41.99 for one app, beside annual plans at $19.99 and $29.99 that cost less than most of the monthly options.
Key takeaways
- BetterMe is a confirmed subscription with weekly plans at $4.99 and $9.99, monthly plans at $6.99, $9.99, $14.99, $19.99 and $41.99, and annual plans at $19.99 and $29.99. The cheapest year is 24% of 12 months at the lowest monthly price.
- 375 active Meta ads out of 601 found, 13.4x the Health & Fitness median of 28, plus 7432 Apple Search Ads creatives. All 13 top ads are video and 11 link to the App Store.
- The longest-running ad has been live 773 days and says Plan de 28 Días para lograr un peso saludable en casa. The 13 top ads use only 3 copy lines, all a 28-day home weight-loss challenge in Spanish or English.
- Meta Ad Library spend estimates show $272K lifetime reaching 18.8M people. 93.3% of spend targets women, 45.6% goes to ages 25 to 34 and a modeled 69.6% to the United States.
- Estimated downloads moved 3.3% over 298 days, from 293K to 303K, and estimated revenue 3.3% from $976K to $1.0M, while live Meta ads rose 152.4% from 212 to 535 in 37 days.
Full teardown
Unlock 10 more Meta ads
Unlocked. Everything on this page is open now.
Where BetterMe Well-Being Coach spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 45.6% of spend.
Est. spend
$272K
Reach
18.8M
Avg. CPM
$14.44
Ads delivered
601
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 8.9M | $189,340 | 69.6% |
| United Kingdom | 1.9M | $25,625 | 9.42% |
| France | 1.0M | $9,939 | 3.65% |
| Italy | 855.0K | $6,087 | 2.24% |
| Spain | 811.5K | $6,192 | 2.28% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What BetterMe Well-Being Coach does differently
Seven prices, and the year is the cheap one
24%
cheapest annual price versus twelve monthly payments
One challenge, two languages, 773 days
773 days
live for the Spanish 28-day plan ad
Women aged 18 to 34 in the US
93.3%
of estimated Meta spend goes to female audiences
The measurement gap
7 prices
for one app, fed by 7432 search creatives
1. Seven prices, and the year is the cheap one
Ten in-app purchases, 7 distinct prices, and the structure is upside down compared with most fitness apps. Weekly costs $4.99 or $9.99. Monthly is listed five times, at $6.99, $9.99, $14.99, $19.99 and $41.99. Annual costs $19.99 or $29.99, so a year is 24% of 12 months at the lowest monthly rate and cheaper than two months at the top one. Names like Fat Loss Program. 3 days trial, BetterMe Weight Loss (Weekly) and 1-Month Workouts Plan show that programs, not just access, are priced separately. Spread that wide may mean the paywall shows a different offer to each onboarding path, with the $41.99 monthly as the anchor that makes $29.99 a year look free. Reviews record the cost: 10 of the latest 100 complain about paying, including a surprise $95 charge. BetterMe's real pitch is the anchor beside the year.
2. One challenge, two languages, 773 days
BetterMe runs 375 live Meta ads, 13.4x the category median, and 7432 Apple Search Ads creatives, yet the 13 longest-running ads say one thing. Rank 1, live 773 days, and rank 2, at 740 days, carry Plan de 28 Días para lograr un peso saludable en casa. Rank 3, at 606 days, is the English version, 28 Days Challenge To Lose Weight At Home, pointed at Google Play. The remaining Spanish line, Desafío de 28 días para bajar de peso en casa, fills 8 of the 13. Every one is video, 0 mention free, and 11 of the 13 link to the App Store. A fixed-length challenge gives the viewer a finish line, and a two-year run says the promise still converts. The copyable part is the number: pick a duration, put it first, and translate the sentence rather than writing a new one.
3. Women aged 18 to 34 in the US
Meta Ad Library spend estimates put BetterMe's lifetime spend at $272K, reaching 18.8M people. 93.3% of that spend targets women and 6.02% men. By age, 45.6% goes to 25 to 34, 29.8% to 18 to 24 and 17.0% to 35 to 44. The United States takes a modeled 69.6% of spend for 47.3% of reach, the United Kingdom 9.42%, France 3.65% and Italy 2.24%. Chart ranks sit elsewhere, at #12 in Norway and #15 in Australia. BetterMe's spend focuses on one gender, one decade and one country, at $3.31 of estimated revenue per download.
4. The measurement gap
BetterMe spends $272K on Meta, mostly on American women aged 18 to 34, runs 7432 Apple Search Ads creatives and sells the same program at prices from $4.99 a week to $41.99 a month or $29.99 a year. The question is which ad, which channel and which paywall variant bring the subscriber who stays past the 28-day challenge rather than the one who cancels and writes about a $95 charge.
How much does BetterMe Well-Being Coach cost?
10 in-app purchases, 7 distinct prices, annual plans from $19.99 to $29.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $4.99 · $9.99 |
|---|---|
| Monthly | $6.99 · $9.99 · $14.99 · $19.99 · $41.99 |
| Annual | $19.99 · $29.99 |
| Other | $9.99 |
BetterMe Well-Being Coach vs the Health & Fitness median
| BetterMe Well-Being Coach | Median | |
|---|---|---|
| Est. monthly revenue | $1M | $60K |
| Downloads / month | 302K | 20K |
| Meta ads running | 375 | 28 |
| Rating | 4.7 | 4.7 |
| Lowest annual price | $19.99 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What BetterMe Well-Being Coach users say about paying
16 of the latest 100 reviews (16.0%) mention price, a trial or a subscription, and 10 of those are negative, mostly about charges continuing after cancellation and one $95 surprise. The sample averages 4.34 stars.
Latest 100 US reviews, Oct 5, 2026 to Oct 16, 2026
Mention price, trial or subscription
16%16 of 100 reviews, 10 of them 1 or 2 stars
Need a recipe for a good yogurt granola bowl? Hint: step one, put yogurt in a bowl, step two, top with granola, fruit, and other toppings If so, this app might …
I cancelled my subscription and deleted the app MONTHS AGO and suddenly I can not update my iPhone or iPad (which I need for work) because it says I have an act…
How to measure a playbook like BetterMe Well-Being Coach's
BetterMe runs 375 Meta ads and 7432 Apple Search Ads creatives into a paywall with 7 prices, 69.6% of Meta spend in the United States, so the question is which channel and price produce a lasting subscriber, not just an install.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
From $40+/mo · 30 days free · no sales call
How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 298 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 100 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 77 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 11 | BetterMe Well-Being CoachBetterMe Limited | $1M | 375 |
Similar apps
Fitbod
Sweat
Cronometer
CaloFrequently asked questions about BetterMe Well-Being Coach
How much does BetterMe make?
An estimated $1M a month as of Oct 2026, 16.7x the Health & Fitness median of $60K, with estimated revenue per download at $3.31. These are third-party estimates, not figures reported by BetterMe Limited.
How much does BetterMe cost?
BetterMe is a subscription with weekly plans at $4.99 and $9.99, monthly plans at $6.99, $9.99, $14.99, $19.99 and $41.99, and annual plans at $19.99 and $29.99 on the US App Store. A Fat Loss Program lists a 3 days trial.
How many ads does BetterMe run?
375 active Meta ads out of 601 found, 13.4x the Health & Fitness median of 28, plus 7432 Apple Search Ads creatives. All 13 top ads are video, 11 link to the App Store, and the longest has run 773 days.
How fast is BetterMe growing?
Slowly: estimated downloads rose 3.3% over 298 days, from 293K to 303K, and estimated revenue rose 3.3% from $976K to $1.0M. Live Meta ads rose 152.4% from 212 to 535 in the 37 days to Oct 17, 2026.
Where is BetterMe most popular?
Its best category ranks are #12 in Norway, #15 in Australia, #28 in Austria, #28 in New Zealand and #30 in Ireland. Meta spend goes 69.6% to the United States and 9.42% to the United Kingdom.
Who does BetterMe advertise to?
Meta Ad Library spend estimates show $272K lifetime reaching 18.8M people. 93.3% targets women, 45.6% of spend goes to ages 25 to 34 and 29.8% to ages 18 to 24.
Who makes BetterMe?
BetterMe Limited develops BetterMe Well-Being Coach. The app launched on Aug 22, 2017, is 110 months old, holds a 4.7 rating across 713.7K reviews and was last updated on Oct 8, 2026.
Try Airbridge Core free (no sales call)
The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan starts at $40 a month after 30 free days. Start your free trial.
Start Core free
Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.