Liftoff Revenue & Ads
A gym workout tracker that logs over 400 exercises, shows progress on bodygraphs and ranks lifts on leaderboards.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPaid scale
Est. monthly revenue
$611K
↓ 19.7% vs prev. period
Downloads / month
204K
↓ 37.3% vs prev. period
Rating
4.8
99.5K ratings · #24 in France
Meta ads running
191
849 found · median 28
Liftoff revenue and downloads trend
Est. monthly revenue
$612K ↓ 10.7% in 90 days
Dec 22, 2025: $403KOct 18, 2026
Monthly downloads
204K ↓ 30.5% in 90 days
Dec 22, 2025: 173KOct 18, 2026
Daily third-party estimates, 301 days ending Oct 18, 2026. Revenue changed +52% and downloads +18% over the period. Meta ads live went from 440 to 191 between Aug 25, 2026 and Oct 18, 2026.
Liftoff Meta ads: 191 active, longest running 220 days
Top 12 by days live out of 849 found (12 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1220 days liveAd copy“Womp womp didn’t ask #gym #gymranked #fitness #workoutapp #liftoff liftoff.go.link”Why it worksWomp womp didn't ask, gym meme caption with hashtags and the Liftoff link; video, 220 days.
#2220 days liveAd copy“What happend #gym #fitness #gymhumor #fitnessapp liftoff.go.link”Why it worksWhat happend, a gym humor caption with hashtags and the link; video, 220 days.
#3220 days liveAd copy“What happend #gym #fitness #gymhumor #fitnessapp liftoff.go.link”Why it worksSame What happend meme on another video with the Liftoff link; 220 days.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
Gym Meme Ads and Ranked Lifts for Young Men
Liftoff is a ranked gym workout tracker from Liftoff Labs Inc. that logs exercises, maps progress on bodygraphs and lets friends compete on leaderboards. As of Oct 2026 it makes an estimated $611K a month from an estimated 204K downloads, 10.2x the Health & Fitness median revenue. 8 of the 12 top Meta ads read like gym memes with hashtags, and Meta Ad Library spend estimates aim 91.4% at men.
Key takeaways
- 191 active Meta ads out of 849 found, 6.8x the Health & Fitness median of 28, plus 124 Apple Search Ads creatives. All 12 top ads are video and carry a link in the copy instead of a store link.
- 8 of the 12 top ads use hashtags like #gymhumor and lines such as Womp womp didn't ask. The top ads have all run 220 days.
- Liftoff Pro costs $3.99, $12.99 or $14.99 a month and $39.99 or $79.99 a year, a 2.0x spread.
- Meta Ad Library spend estimates put lifetime spend at $126K, reaching 11.7M people. Men get 91.4%, ages 18-24 take 50.6% and 25-34 take 41.5%.
- Recent reviews average 3.83 across 200. 49, or 24.5%, mention price, trial or subscription, and 26 of those are negative, often about trial reminders.
Full teardown
Unlock 9 more Meta ads
Unlocked. Everything on this page is open now.
Where Liftoff spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 18-24, taking 50.6% of spend.
Est. spend
$126K
Reach
11.7M
Avg. CPM
$10.74
Ads delivered
849
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 3.0M | $63,223 | 50.2% |
| France | 1.3M | $12,290 | 9.76% |
| Romania | 840.5K | $3,269 | 2.60% |
| Italy | 638.1K | $4,543 | 3.61% |
| Poland | 599.3K | $3,075 | 2.44% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What Liftoff does differently
Ads that read like posts
8 of 12
top ads carry gym hashtags
Built for men under 35
91.4%
of $126K estimated Meta spend aimed at men
Cheap monthly, trial friction
24.5%
of recent reviews mention paying
The measurement gap
220 days
all 12 top ads have run this long
1. Ads that read like posts
Most of Liftoff's top Meta ads do not sound like ads. Womp womp didn't ask, What happend, Guess we're not going light today and Worthy sacrifice come with #gym, #gymhumor and #gymrelatable, then a liftoff.go.link link. Eight of the 12 use hashtags. Three use a plain pitch, set a goal, track every rep and rank up as you hit new PRs, and one says Free app. 4.9 rating. Ranks for every lift. All are video and all have run 220 days. Meme copy blends into a gym lover's feed and earns a watch before the brand shows up. Liftoff writes captions the way its users post and lets the video carry the joke.
2. Built for men under 35
Liftoff's estimated $126K of lifetime Meta spend is about as focused as targeting gets. Men receive 91.4% and women 5.25%. Ages 18-24 take 50.6% and 25-34 take 41.5%, leaving 5.20% for 35-44. The United States gets an estimated 50.2%, France 9.76%, Italy 3.61% and Romania 2.60%. That is the lifter who wants a rank and a leaderboard, and the meme copy speaks his language. France also gives Liftoff its best store rank, #24. Product, copy and audience fit tightly here: competition and humor, sold to young men.
3. Cheap monthly, trial friction
Liftoff Pro has 10 in-app purchases at 5 prices. Monthly plans cost $3.99, $12.99 or $14.99, and annual plans $39.99 or $79.99, a 2.0x spread. The cheapest annual is 84% of 12 payments at the cheapest monthly, so the year saves little against the $3.99 entry. Reviews show the friction. Of 200 recent reviews, 49 mention price, trial or subscription and 26 are negative, many saying no reminder came before a trial ended. Revenue also dropped -19.7% versus the previous period. A clear reminder before trial conversion costs some revenue but protects ratings, and Liftoff still holds 4.8 across 99.5K. Smaller apps should send that reminder from day one.
4. The measurement gap
Liftoff runs meme style video ads through its own link, aims 91.4% of estimated Meta spend at men under 35, and sells Pro from $3.99 a month. The question is which meme, which country and which trial path bring lifters who keep paying, not the ones who cancel angry after the trial ends.
How much does Liftoff cost?
10 in-app purchases, 5 distinct prices, annual plans from $39.99 to $79.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $3.99 · $12.99 · $14.99 |
|---|---|
| Annual | $39.99 · $79.99 |
Liftoff vs the Health & Fitness median
| Liftoff | Median | |
|---|---|---|
| Est. monthly revenue | $611K | $60K |
| Downloads / month | 204K | 20K |
| Meta ads running | 191 | 28 |
| Rating | 4.8 | 4.7 |
| Lowest annual price | $39.99 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What Liftoff users say about paying
Of 200 reviews from Jul 20 to Oct 16, 2026, 49, or 24.5%, mention price, trial or subscription, and 26 of those are negative, mostly about no warning before the trial converted. The sample averages 3.83.
Latest 200 US reviews, Jul 20, 2026 to Oct 16, 2026
Mention price, trial or subscription
24%49 of 200 reviews, 26 of them 1 or 2 stars
Be aware or don’t use!! I never got the notification that my trial was ending. The app has you set up reminders when you sign up. But I didn’t get any. So it ch…
This app’s subscription pricing is absurd, and my experience has left me with absolutely zero trust in how they do business. I signed up for a free trial, opene…
How to measure a playbook like Liftoff's
Liftoff routes its meme video ads through its own link rather than a store page, so measurement has to connect that link to the install and to the first paid Pro month.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
From $40+/mo · 30 days free · no sales call
How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 301 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 77 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 26 | LiftoffLiftoff Labs Inc. | $611K | 191 |
Similar apps
StepsApp Pedometer
Motivation
Gymverse
HearticaFrequently asked questions about Liftoff
How much does Liftoff make?
An estimated $611K a month as of Oct 2026, a -19.7% change versus the previous period and 10.2x the Health & Fitness median of $60K. These are third-party estimates, not figures reported by Liftoff Labs Inc.
How much does Liftoff cost?
Liftoff Pro is listed at $3.99, $12.99 or $14.99 a month and $39.99 or $79.99 a year on the US App Store.
How many ads does Liftoff run?
191 active Meta ads out of 849 found, 6.8x the Health & Fitness median of 28, plus 124 Apple Search Ads creatives.
How fast is Liftoff growing?
Mixed. Over 301 days to Oct 18, 2026, estimated revenue rose from $403K to $612K, a 51.8% change, but revenue fell -19.8% in the last 30 days.
Where is Liftoff most popular?
Its best App Store ranks are #24 in France, #33 in Ireland, #38 in New Zealand, #39 in Canada and #42 in Norway.
Who makes Liftoff?
Liftoff Labs Inc. develops Liftoff. The app launched on Apr 20, 2023, making it 42 months old, and was last updated on Oct 13, 2026.
Who does Liftoff target with ads?
Estimated Meta spend goes 91.4% to men, with 50.6% at ages 18-24 and 41.5% at 25-34.
Try Airbridge Core free (no sales call)
The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan starts at $40 a month after 30 free days. Start your free trial.
Start Core free
Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.