Heartica Revenue & Ads
A heart rate and health tracker that reads pulse through the phone camera and logs blood pressure, oxygen and stress.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPaid scale
Est. monthly revenue
$640K
↑ 35.9% vs prev. period
Downloads / month
319K
↓ 8.6% vs prev. period
Rating
4.6
16.8K ratings · #13 in New Zealand
Meta ads running
558
834 found · median 28
Heartica revenue and downloads trend
Est. monthly revenue
$644K ↑ 67.3% in 90 days
Nov 20, 2025: $82KOct 18, 2026
Monthly downloads
321K ↑ 11.3% in 90 days
Nov 20, 2025: 61KOct 18, 2026
Daily third-party estimates, 287 days ending Oct 18, 2026. Revenue changed +687% and downloads +424% over the period. Meta ads live went from 230 to 558 between Aug 25, 2026 and Oct 18, 2026.
Heartica Meta ads: 558 active, longest running 97 days
Top 12 by days live out of 834 found (12 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#197 days liveApp StoreAd copy“Просто приклади палець до камери, Heartica зробить усе сама.”Why it worksUkrainian version of just put your finger on the camera; video to the App Store, 97 days.
#297 days liveApp StoreAd copy“Просто приложи палец к камере, Heartica сделает всё сама.”Why it worksRussian finger on the camera line, Heartica does it all; video to the App Store, 97 days.
#397 days liveApp StoreAd copy“Просто приложи палец к камере, Heartica сделает всё сама.”Why it worksSame Russian line on another video to the App Store, 97 days, one of 7 copies.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
Finger on the Camera Ads in Four Languages
Heartica is a heart rate monitor from Faliane Ltd. that reads your pulse through the phone camera and tracks blood pressure, oxygen, stress and a Heart Age score. As of Oct 2026 it makes an estimated $640K a month from an estimated 319K downloads, 10.7x the Health & Fitness median revenue. One line, just put your finger on the camera, runs in Russian, Ukrainian, Turkish and English across 558 active Meta ads.
Key takeaways
- 558 active Meta ads out of 834 found, 19.9x the Health & Fitness median of 28, plus 387 Apple Search Ads creatives. All 12 top ads are video and link to the App Store.
- 7 of the 12 top ads use the Russian version of the finger on the camera line, 3 use Turkish, 1 Ukrainian and 1 English. The longest has run 97 days.
- Weekly plans cost $6.99, $7.99 or $9.99 and annual plans $19.99 or $49.99, a 2.5x spread. Most of the 10 in-app purchases are 1 week plans.
- Meta Ad Library spend estimates put lifetime spend at $60K, reaching 3.9M people, 65.8% in the United States and 21.5% in the United Kingdom.
- In the trend window, estimated revenue grew from $82K to $644K over 287 days, a 687.4% change, for an app 18 months old.
Full teardown
Unlock 9 more Meta ads
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Where Heartica spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 35-44, taking 31.5% of spend.
Est. spend
$60K
Reach
3.9M
Avg. CPM
$15.58
Ads delivered
834
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 1.9M | $39,534 | 65.8% |
| United Kingdom | 975.2K | $12,921 | 21.5% |
| Ireland | 132.6K | $1,393 | 2.32% |
| Spain | 110.9K | $845.82 | 1.41% |
| Netherlands | 81.5K | $764.00 | 1.27% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What Heartica does differently
One gesture, four languages
558
active Meta ads, 19.9x the category median
Built on weekly plans
$6.99
cheapest weekly plan on the App Store
Eighteen months, 687.4% growth
687.4%
revenue change over the 287 day trend
The measurement gap
12 of 12
top ads are video linking to the App Store
1. One gesture, four languages
All 12 top Meta ads sell one gesture. Seven say, in Russian, just put your finger on the camera and Heartica does the rest. One says it in Ukrainian, three in Turkish, and one in English: Turn your phone into a personal heart monitor. All are video, all link to the App Store, and they have run 74 to 97 days. Active ads rose from 230 to 558 in 37 days, a 142.6% change. The gesture is the hook because it removes the need for a watch or cuff, and it can be shown in seconds without words. Heartica reduces the product to one physical action and translates that single line before writing new ones.
2. Built on weekly plans
Ten in-app purchases resolve to 5 prices, and the names show the model. Pulse Tracker, Heart rate tracker, Check heart rate and Advanced pulse tracker are all 1 week plans at $6.99, $7.99 or $9.99. Only two products are yearly, at $19.99 and $49.99, a 2.5x spread, with the top annual matching the Health & Fitness median of $49.99. Many names for similar weekly plans suggest heavy paywall testing by label, not just by price. Weekly billing fits a worry product: someone anxious about a heart reading pays now and keeps paying while the worry lasts. Revenue per download is $2.01. Product names on Heartica's paywall carry as much weight as the prices.
3. Eighteen months, 687.4% growth
At 18 months old, Heartica already earns 10.7x the Health & Fitness median revenue on 15.9x the median downloads. Over 287 days to Oct 18, 2026, estimated revenue grew from $82K to $644K, a 687.4% change, and downloads from 61K to 321K, a 423.8% change. Revenue is still climbing, up 28.0% in 30 days, while downloads grew 6.5%. Store ranks are strongest in English speaking markets, #13 in New Zealand, #19 in Canada, #20 in Australia and #23 in the United States. Fast growth here comes from a simple utility, heavy ad volume and weekly billing working together. A small app should note the order: a clear one line product, then volume, then pricing tests.
4. The measurement gap
Heartica runs one finger on the camera line in Russian, Ukrainian, Turkish and English, sends every top ad to the App Store, and sells weekly plans from $6.99. The question is which language and market bring a user who renews week after week or buys the $49.99 annual, not a one time pulse check.
How much does Heartica cost?
10 in-app purchases, 5 distinct prices, annual plans from $19.99 to $49.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $6.99 · $7.99 · $9.99 |
|---|---|
| Annual | $19.99 · $49.99 |
Heartica vs the Health & Fitness median
| Heartica | Median | |
|---|---|---|
| Est. monthly revenue | $640K | $60K |
| Downloads / month | 319K | 20K |
| Meta ads running | 558 | 28 |
| Rating | 4.6 | 4.7 |
| Lowest annual price | $19.99 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What Heartica users say about paying
Latest 200 US reviews, Jun 28, 2026 to Oct 17, 2026
Mention price, trial or subscription
6%13 of 200 reviews, 10 of them 1 or 2 stars
I signed up for the free trial, saw this was something I didn’t need and cancelled my subscription. I wake up to a pending charge related to this app, Apple won…
I did not want to continue with trial and before trial ended I attempted to cancel, and it did not allow me the option or at least I could not figure it out. It…
How to measure a playbook like Heartica's
Heartica runs the same finger on the camera line in four languages across 558 Meta ads, so measurement means knowing which language and country produce renewing weekly subscribers.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 287 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 77 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 24 | HearticaFaliane Ltd. | $640K | 558 |
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MotivationFrequently asked questions about Heartica
How much does Heartica make?
An estimated $640K a month as of Oct 2026, up 35.9% versus the previous period and 10.7x the Health & Fitness median of $60K. These are third-party estimates, not figures reported by Faliane Ltd.
How much does Heartica cost?
Weekly plans are listed at $6.99, $7.99 and $9.99 and annual plans at $19.99 and $49.99 on the US App Store.
How many ads does Heartica run?
558 active Meta ads out of 834 found, 19.9x the Health & Fitness median of 28, plus 387 Apple Search Ads creatives.
How fast is Heartica growing?
Very fast. Over 287 days to Oct 18, 2026, estimated revenue rose 687.4% and downloads 423.8%.
Where is Heartica most popular?
Its best App Store ranks are #13 in New Zealand, #19 in Canada, #20 in Australia, #23 in the United States and #24 in Ireland.
Who makes Heartica?
Faliane Ltd. develops Heartica. The app launched on Apr 16, 2025, making it 18 months old, and was last updated on Jul 31, 2026.
Who does Heartica target with ads?
Estimated Meta spend goes 53.9% to women and 45.0% to men, with 31.5% at ages 35-44 and 27.4% at 45-54.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.