Dr. Kegel Revenue & Ads
A daily Kegel and pelvic floor exercise program for men, with timed vibrations, progress tracking and a stress tool.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202611 min readPaid scale
Est. monthly revenue
$318K
↑ 2.5% vs prev. period
Downloads / month
5K
↑ 2.4% vs prev. period
Rating
4.8
46.3K ratings · Health & Fitness
Meta ads running
2,300
1,760 found · median 28
Dr. Kegel revenue and downloads trend
Est. monthly revenue
$318K ↑ 8.1% in 90 days
Dec 24, 2025: $243KOct 18, 2026
Monthly downloads
5.3K ↑ 7.9% in 90 days
Dec 24, 2025: 4.0KOct 18, 2026
Daily third-party estimates, 293 days ending Oct 18, 2026. Revenue changed +31% and downloads +31% over the period. Meta ads live went from 2600 to 1972 between Aug 25, 2026 and Oct 17, 2026.
Dr. Kegel Meta ads: 2,300 active, longest running 112 days
Top 13 by days live out of 1,760 found (11 video and 2 image creatives). Tap any one to open the original in the Meta Ad Library.
#1112 days liveAd copy“kegel-plan.me quiz.kegel-plan.me/pt-br/”Why it worksAn image ad whose only copy is kegel-plan.me and a Portuguese quiz URL, 112 days live, no store link.
#2112 days liveAd copy“kegel-plan.me quiz.kegel-plan.me/pt-br/”Why it worksSame quiz URL as copy on a second image, 112 days live; the landing page, not the ad, does the selling.
#3112 days liveAd copy“⭑⭑⭑⭑⭑ quiz.kegel-plan.me/pt-br/”Why it worksFive star glyphs followed by the Portuguese quiz URL on a video, 112 days live, no store link.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
2300 Live Ads, a Quiz URL as Copy, 5K Downloads a Month
Dr. Kegel: For Men's Health from Appercut Sp. z o.o. guides men through a five-minute daily Kegel plan with timed vibrations, groin routines, a progress tracker and a Mind Cleaner for stress. As of Oct 2026 it makes an estimated $318K a month on an estimated 5K downloads, 0.2x the Health & Fitness median download count. 2300 active Meta ads run, 82.1x the category median, feeding a quiz funnel that yields $63.6 of estimated revenue per download.
Key takeaways
- 2300 active Meta ads, 82.1x the Health & Fitness median of 28, with 1760 found and 0 Apple Search Ads creatives. 11 of the 13 top ads are video, 2 are image, and none of the 13 carries a store link.
- The copy is a URL. All 13 top ads have run 112 days and say kegel-plan.me or quiz.kegel-plan.me/pt-br/, some with five stars in front, so every click goes to a Portuguese quiz page, not the App Store.
- Access is sold as in-app purchases, not a confirmed subscription: weekly at $4.99 and $9.99, monthly at $12.99, $19.99 and $29.99, annual at $29.99, $56.99 and $59.99. One listing is named 1 Week, 7 Day Trial.
- Meta Ad Library spend estimates show $69K lifetime spend reaching 5.5M people. 97.3% targets men, split 22.7% ages 45 to 54, 22.5% ages 35 to 44 and 21.2% ages 25 to 34, with 60.9% in the United States.
- The latest 200 reviews average 3.52 stars with 109 at 5 stars and 60 at 1 star. 51 of them (25.5%) mention price, a trial or a subscription, and 42 of those are negative, against a 4.8 store rating across 46.3K reviews.
Full teardown
Unlock 10 more Meta ads
Unlocked. Everything on this page is open now.
Where Dr. Kegel spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 45-54, taking 22.7% of spend.
Est. spend
$69K
Reach
5.5M
Avg. CPM
$12.61
Ads delivered
1859
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 2.0M | $42,276 | 60.9% |
| Italy | 844.6K | $6,013 | 8.67% |
| United Kingdom | 425.5K | $5,637 | 8.12% |
| France | 295.5K | $2,881 | 4.15% |
| Spain | 260.0K | $1,984 | 2.86% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What Dr. Kegel does differently
The ad is a link to a quiz
13 of 13
top ads use a quiz URL as their only copy
Eight prices for a five-minute routine
2.0x
spread across three annual prices, 19% of twelve months
Men only, every age, mostly American
97.3%
of estimated Meta spend goes to male audiences
The measurement gap
$63.6
estimated revenue per download at 5K installs a month
1. The ad is a link to a quiz
Dr. Kegel runs 2300 live Meta ads, 82.1x the category median, and the 13 longest-running have no sentence at all. The copy is kegel-plan.me quiz.kegel-plan.me/pt-br/, or five star glyphs followed by the same address, or quiz.kegel-plan.me twice. All 13 have run 112 days, 11 are video and 2 are image, 0 mention free, and none links to the App Store. The pt-br path says the surviving ads target Brazilian Portuguese speakers, while estimated Meta spend goes 60.9% to the United States. The quiz does what a store page cannot: it asks about symptoms, builds a plan and presents a price before the app is ever downloaded, which is how 5K monthly installs turn into $318K. The web quiz before the store only holds if the quiz answers match what the app delivers.
2. Eight prices for a five-minute routine
Ten in-app purchases, 7 distinct prices. Weekly costs $4.99 or $9.99 and one weekly listing is named 1 Week, 7 Day Trial. Monthly comes at $12.99, $19.99 and $29.99 as 1 Month and 1-Month Plan, plus a 3-Month Plan. Annual costs $29.99, $56.99 or $59.99, so the cheapest year is 19% of 12 months at the lowest monthly price and the dearest is 2.0x the cheapest. Three monthly prices and three annual prices for one plan means the quiz page sets the price per visitor. The reviews record the result: 51 of the latest 200 mention payment, 42 negative, including a user charged on day 7 after cancelling 3 days into the 7 day trial. Revenue per download is $63.6. Quiz pricing lifts the order, and cancellation is where the promise gets tested.
3. Men only, every age, mostly American
Meta Ad Library spend estimates put Dr. Kegel's lifetime Meta spend at $69K, reaching 5.5M people. 97.3% of spend targets men and 1.46% women, the narrowest gender split in this set. Age is flat: 22.7% to 45 to 54, 22.5% to 35 to 44, 21.2% to 25 to 34. The United States takes an estimated 60.9% of spend for 36.2% of reach; Italy delivers 15.3% of reach for 8.67% of spend; the United Kingdom takes 8.12% and France 4.15%. Downloads moved from 4.0K to 5.3K over 293 days, up 30.9%, while revenue rose 31.1% from $243K to $318K. Dr. Kegel keeps the gender targeting narrow and the age range flat, and lets the quiz sort intent.
4. The measurement gap
Dr. Kegel turns 2300 Meta ads into a Portuguese quiz page, then into 5K installs a month that pay $63.6 each on average, across weekly, monthly and annual prices from $4.99 to $59.99. With 42 negative pay mentions in the latest 200 reviews and 60.9% of estimated Meta spend in the United States, the question is which ad, which country and which quiz price bring the man who keeps the plan past the 7 day trial rather than the one who disputes the charge.
How much does Dr. Kegel cost?
10 in-app purchases, 7 distinct prices, annual plans from $29.99 to $59.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $4.99 · $9.99 |
|---|---|
| Monthly | $12.99 · $19.99 · $29.99 |
| Annual | $29.99 · $56.99 · $59.99 |
Dr. Kegel vs the Health & Fitness median
| Dr. Kegel | Median | |
|---|---|---|
| Est. monthly revenue | $318K | $60K |
| Downloads / month | 5K | 20K |
| Meta ads running | 2,300 | 28 |
| Rating | 4.8 | 4.7 |
| Lowest annual price | $29.99 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What Dr. Kegel users say about paying
51 of the latest 200 reviews (25.5%) mention price, a trial or a subscription, and 42 of those are negative, with repeated complaints about charges after cancelling and a trial billed on day 7. The sample averages 3.52 stars against a 4.8 store rating.
Latest 200 US reviews, Jul 12, 2024 to Oct 15, 2026
Mention price, trial or subscription
26%51 of 200 reviews, 42 of them 1 or 2 stars
If necessary, please find my original review below. As I said, I have enjoyed the App but I had difficulty setting up the renewal and additional challenges whil…
Don't use this app They charged my credit card three times even though I canceled my membership. They charged my credit card again, and they have all of their c…
How to measure a playbook like Dr. Kegel's
Dr. Kegel routes 2300 Meta ads through a web quiz before the App Store and spends most in the United States while Italy gives more reach per dollar, so the question is which market and quiz price produce a lasting subscriber, not just one of 5K installs.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
From $40+/mo · 30 days free · no sales call
How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 293 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 77 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 39 | Dr. KegelAppercut Sp. z o.o. | $318K | 2,300 |
Similar apps
Nerva
WiseMeal
Tolan
JustFitFrequently asked questions about Dr. Kegel
How much does Dr. Kegel make?
An estimated $318K a month as of Oct 2026, 5.3x the Health & Fitness median of $60K, with estimated revenue per download at $63.6. These are third-party estimates, not figures reported by Appercut Sp. z o.o.
How much does Dr. Kegel cost?
Access is sold through 10 in-app purchases on the US App Store: $4.99 or $9.99 a week, $12.99, $19.99 or $29.99 a month, and $29.99, $56.99 or $59.99 a year. One weekly plan is listed as 1 Week, 7 Day Trial.
How many ads does Dr. Kegel run?
2300 active Meta ads, 82.1x the Health & Fitness median of 28, with 1760 found and 0 Apple Search Ads creatives. All 13 top ads have run 112 days, 11 are video, and all use a quiz URL as copy with no store link.
How fast is Dr. Kegel growing?
Slowly on installs: estimated downloads rose 30.9% over 293 days, from 4.0K to 5.3K, and estimated revenue rose 31.1% from $243K to $318K, both peaking on Oct 18, 2026. Live Meta ads changed -24.2%, from 2.6K to 2.0K, in 37 days.
Who does Dr. Kegel advertise to?
Meta Ad Library spend estimates show $69K lifetime spend reaching 5.5M people. 97.3% targets men, spread evenly across ages 25 to 54, with 60.9% of spend in the United States and 8.67% in Italy.
What do Dr. Kegel reviews say about the subscription?
Of the latest 200 reviews, 51 (25.5%) mention price, a trial or a subscription and 42 of those are negative, including charges after cancellation and a trial billed on the 7th day. The sample averages 3.52 stars.
Who makes Dr. Kegel?
Appercut Sp. z o.o. develops Dr. Kegel: For Men's Health. The app launched on Nov 5, 2019, is 83 months old, holds a 4.8 rating across 46.3K reviews and was last updated on Oct 7, 2026.
Try Airbridge Core free (no sales call)
The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan starts at $40 a month after 30 free days. Start your free trial.
Start Core free
Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.