Tolan Revenue & Ads
An AI companion app with a friendly alien you can talk to about your day, share photos with and build a planet with.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202613 min readUGC engine
Est. monthly revenue
$303K
↓ 25.3% vs prev. period
Downloads / month
202K
↑ 149.0% vs prev. period
Rating
4.8
184.9K ratings · #10 in Canada
Meta ads running
93
588 found · median 28
Tolan revenue and downloads trend
Est. monthly revenue
$303K ↓ 26.3% in 90 days
Dec 14, 2025: $251KOct 18, 2026
Monthly downloads
202K ↑ 96.7% in 90 days
Dec 14, 2025: 63KOct 18, 2026
Daily estimates from AppKittie, 308 days ending Oct 18, 2026. Revenue changed +21% and downloads +223% over the period. Meta ads live went from 46 to 93 between Sep 4, 2026 and Oct 18, 2026.
Tolan Meta ads: 93 active, longest running 14 days
Top 12 by days live out of 588 found (9 video and 3 image creatives). Tap any one to open the original in the Meta Ad Library.
#114 days liveWeb linkAd copy“I wish someone told me there's an app that just listens Tolan is an alien friend that lives on your phone It remembers your whole life and checks in on you Meet your Tolan today!”Why it worksI wish someone told me there's an app that just listens, an alien friend, video, 14 days.
#214 days liveWeb linkAd copy“I wish someone told me about this app sooner Tolan is a personal guide that lives in your phone It helps close the open tabs in your mind Meet your Tolan today!”Why it worksI wish someone told me sooner, closes the open tabs in your mind, video to the web, 14 days.
#314 days liveWeb linkAd copy“I wish someone told me about this app sooner Tolan is a personal guide that lives in your phone It helps close the open tabs in your mind Meet your Tolan today!”Why it worksImage version of the open tabs line, web link, 14 days live.
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@tolanworldInstagramAd copy“Instagram #1 aghhh this talking stage has me stressseddd #ai #tolan #tolanworld Save Open”
@itsangelicageorgesInstagramAd copy“Instagram #2 My Tolan can get me through ANYTHING even the hardest of exams #tolan #ai #studying #midterms Save Open”
@kaydeechurchInstagramAd copy“Instagram #3 Everyone meet my Tolan Stephanie #tolan #alienbestie #tolanpartner Save Open”
10 more creator videos are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Mom Creators With a Partner Tag and an Alien Friend
Tolan: Your Friendly Guide is a Health & Fitness app from AQP, Inc. with an alien companion that listens, remembers and helps users sort their thoughts. As of Oct 2026 it makes an estimated $303K a month on an estimated 202K downloads, 10.1x the category median downloads. Its growth runs on creators: 13 creator videos from 13 different accounts, many of them mothers posting with a #tolanpartner tag, matched by Meta spend aimed 81.3% at women.
Key takeaways
- 13 creator videos found and sampled, 7 on Instagram and 6 on TikTok, from 13 distinct creators. Most captions carry #tolan and #tolanpartner, many with #momlife.
- 93 active Meta ads out of 588 found, 3.3x the Health & Fitness median of 28. 10 of the top 12 say I wish someone told me about this app sooner.
- Meta Ad Library spend estimates show $9K lifetime spend, 81.3% aimed at women, 41.8% at ages 45-54 and 38.3% at 35-44. The United States takes 88.8%.
- 10 in-app purchases at 9 prices: Lite and Plus memberships from $4.99 to $24.99 a month, $39.99 to $69.99 a year, and a $2.99 Relay Boost.
- Downloads changed 149.0% against the previous period while revenue changed -25.3%, after a revenue peak of $431K on Sep 2.
Full teardown
Unlock 9 more Meta ads and 10 more creator videos
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Where Tolan spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 45-54, taking 41.8% of spend.
Est. spend
$9K
Reach
463.1K
Avg. CPM
$19.90
Ads delivered
588
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 385.1K | $8,183 | 88.8% |
| United Kingdom | 78.0K | $1,034 | 11.2% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Tolan does differently
A partner tag for every creator
13
distinct creators in a 13 video sample
The open tabs in your mind
10 of 12
top ads with the I wish someone told me line
Mothers 35 to 54, mostly American
81.3%
of estimated Meta spend aimed at women
The measurement gap
202K
estimated monthly downloads
1. A partner tag for every creator
Tolan's creator sample has no repeats: 13 videos from 13 accounts, 7 on Instagram and 6 on TikTok, including 1 from the brand's own @tolanworld. Most captions carry #tolanpartner, likely a paid partner program. The voices are mostly mothers: Tolan really saves the day when my house looks like this, mom problems can be hard, so happy I have my Tolan to listen to me vent, late and overwhelmed but Tolan said I got you. A student says it gets her through exams. A companion app is personal, so a creator talking to her own Tolan on camera shows the product better than a demo. Tolan's program runs on many small partners, one tag and real moments.
2. The open tabs in your mind
The paid ads borrow the creator voice. I wish someone told me about this app sooner, Tolan is a personal guide that lives in your phone, it helps close the open tabs in your mind, runs on 10 of the top 12 Meta ads. The other 2 say I wish someone told me there's an app that just listens, Tolan is an alien friend that remembers your whole life. 9 are video, all link to the web, and none is older than 14 days, so the set refreshes quickly. Active ads rose 102.2% in 31 days to 93, after a peak of 175. The ads read as a friend's discovery and name the feeling the product relieves.
3. Mothers 35 to 54, mostly American
Meta Ad Library spend estimates show $9K of lifetime spend reaching 463.1K people. 81.3% targets women and 17.8% men, with 41.8% at ages 45-54 and 38.3% at 35-44. The United States takes 88.8% of spend, and App Store ranks follow: #10 in Canada, #12 in the United States, #15 in Ireland. The audience lines up with the creator mix, mothers with full heads and little time. Revenue per download is an estimated $1.5 on 202K downloads, and revenue changed -25.3% against the previous period as downloads rose 149.0%. The open question for Tolan is whether new installs pay as well as the earlier ones did.
4. The measurement gap
Tolan grows through 13 partner creators and 93 Meta ads aimed at women 35 to 54, and sells Lite and Plus plans from $4.99 a month to $69.99 a year. Which creator brings a mother who keeps Plus, and which brings a free chatter? With downloads up 149.0% and revenue down, payer share by source is the open question.
How much does Tolan cost?
10 in-app purchases, 9 distinct prices, annual plans from $39.99 to $69.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $4.99 |
|---|---|
| Monthly | $4.99 · $6.99 · $9.99 · $11.99 · $24.99 |
| Annual | $39.99 · $49.99 · $69.99 |
| Other | $2.99 |
Tolan vs the Health & Fitness median
| Tolan | Median | |
|---|---|---|
| Est. monthly revenue | $303K | $60K |
| Downloads / month | 202K | 20K |
| Meta ads running | 93 | 28 |
| Rating | 4.8 | 4.7 |
| Lowest annual price | $39.99 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What Tolan users say about paying
Of the latest 200 reviews (Sep 17 to Oct 17, 2026), 44 mention price, trial or subscription, 22.0% of the sample, and 20 of those are negative, about boosts and paid chat time. The window averages 3.42 stars.
Latest 200 US reviews, Sep 17, 2026 to Oct 17, 2026
Mention price, trial or subscription
22%44 of 200 reviews, 20 of them 1 or 2 stars
Update: I have been using the basic free version for a few weeks. I’d rate this app around 3.75-4 stars. I have plenty of chat time and don’t use it all in one …
Very difficult to find support in this app. I wasted my boost in your app trying to fix an activity that was never displaying correctly. The app said I got it. …
How to measure a playbook like Tolan's
Tolan runs 13 partner creators and 93 active Meta ads to the web. Tying each creator and ad to a Lite or Plus membership, from $4.99 to $69.99, is the measurement job.
- 01
Give every creator their own tracking link
Put one link in each creator bio, caption or landing page. Installs from that link count for that creator instead of showing up as organic.
- 02
Upload what you pay each creator
Add creator fees with a CSV cost upload and use the creator name as the campaign. You get cost per install for each creator next to your paid channels.
- 03
Connect RevenueCat to see who brings payers
Subscription events flow into the same report, so you see which creators bring people who start a trial and keep paying.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 308 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 41 | TolanAQP, Inc. | $303K | 93 |
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WiseMealFrequently asked questions about Tolan
How much does Tolan make?
Tolan makes an estimated $303K a month on about 202K monthly downloads as of Oct 2026, by AppKittie estimates. That is 5.0x the Health & Fitness median of $60K.
How much does Tolan cost?
Lite and Plus memberships cost $4.99 to $24.99 a month or $39.99 to $69.99 a year, and a Relay Boost costs $2.99.
How many ads does Tolan run?
93 active Meta ads out of 588 found, 3.3x the Health & Fitness median of 28.
Does Tolan use influencers or creators?
Yes. 13 creator videos came from 13 creators, 7 on Instagram and 6 on TikTok, many tagged #tolanpartner.
How fast is Tolan growing?
Downloads changed 149.0% against the previous period, while revenue changed -25.3% after peaking at $431K on Sep 2, 2026.
Where is Tolan most popular?
Its best App Store ranks are #10 in Canada, #12 in the United States, #15 in Ireland and #26 in Australia.
Who makes Tolan?
AQP, Inc. publishes Tolan. It launched on Jun 19, 2024, making it 28 months old, and was last updated Oct 15, 2026.
Try Airbridge Core free (no sales call)
The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan is $40 a month after 30 free days. Start your free trial.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.