Nerva Revenue & Ads
A gut directed hypnotherapy program for IBS with daily 15 minute sessions, coaching and tools for flare ups.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202615 min readPricing play
Est. monthly revenue
$200K
flat vs prev. period
Downloads / month
4K
↓ 11.3% vs prev. period
Rating
4.7
15.0K ratings · Health & Fitness
Meta ads running
13
161 found · median 28
Nerva revenue and downloads trend
Est. monthly revenue
$200K ↑ 1.6% in 90 days
Jul 22, 2026: $197KOct 18, 2026
Monthly downloads
4.3K ↓ 5.1% in 90 days
Jul 22, 2026: 4.6KOct 18, 2026
Daily estimates from AppKittie, 82 days ending Oct 18, 2026. Revenue changed +2% and downloads -5% over the period. Meta ads live went from 56 to 13 between Aug 26, 2026 and Oct 18, 2026.
Nerva Meta ads: 13 active, longest running 550 days
Top 13 by days live out of 161 found (10 video and 3 image creatives). Tap any one to open the original in the Meta Ad Library.
#1550 days liveWeb linkAd copy“Your IBS may NOT be caused by the foods you eat, here’s why Most people with IBS have what’s called ‘visceral hypersensitivity’ - this means that the nerves around the gut are overly sensitive to stimuli. When people with visceral hypersensitivity eat certain foods (such as foods high in FODMAP’s), those FODMAP’s ferment in their gut causing gas - which then puts pressure on those nerves. Those nerves then send false alarms to the brain, saying ‘hey something is wrong’ - and the same thing ha”Why it worksYour IBS may not be caused by the foods you eat, explains gut nerve sensitivity; image to the web, 550 days.
#2473 days liveWeb linkAd copy“Your IBS may NOT be caused by the foods you eat, here’s why Most people with IBS have what’s called ‘visceral hypersensitivity’ - this means that the nerves around the gut are overly sensitive to stimuli. When people with visceral hypersensitivity eat certain foods (such as foods high in FODMAP’s), those FODMAP’s ferment in their gut causing gas - which then puts pressure on those nerves. Those nerves then send false alarms to the brain, saying ‘hey something is wrong’ - and the same thing ha”Why it worksSame IBS food myth explainer on a second image to the web; 473 days.
#3456 days liveWeb linkAd copy“Your IBS may NOT be caused by the foods you eat, here’s why Most people with IBS have what’s called ‘visceral hypersensitivity’ - this means that the nerves around the gut are overly sensitive to stimuli. When people with visceral hypersensitivity eat certain foods (such as foods high in FODMAP’s), those FODMAP’s ferment in their gut causing gas - which then puts pressure on those nerves. Those nerves then send false alarms to the brain, saying ‘hey something is wrong’ - and the same thing ha”Why it worksThird copy of the visceral hypersensitivity explainer to the web, 456 days.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Long Educational Ads and a Premium IBS Program
Nerva is an IBS program from Mindset Health Pty Ltd that delivers gut directed hypnotherapy in daily 15 minute sessions. As of Oct 2026 it makes an estimated $200K a month from an estimated 4K downloads, 3.3x the Health & Fitness median revenue on 0.2x the median installs. About $50.0 of revenue per download comes with long educational ads that explain why IBS may not be about food.
Key takeaways
- 13 active Meta ads out of 161 found, 0.5x the Health & Fitness median of 28, and 0 Apple Search Ads creatives. All 13 top ads link to the web; 10 are video.
- 8 copy lines in the top 13, led by Your IBS may NOT be caused by the foods you eat on 5. The longest has run 550 days and the median 381.
- Plans are listed at $99 and $149, including a 3 month program and a 30% off version, plus a $199 annual. The annual is 17% of 12 monthly payments.
- Revenue per download is $50.0, the highest kind of figure a consumer health app can reach.
- Recent reviews average 3.69 across 200. 61, or 30.5%, mention price, trial or subscription, and 46 of those are negative.
Full teardown
Unlock 10 more Meta ads
Unlocked. Everything on this page is open now.
Where Nerva spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 43.6% of spend.
Est. spend
$744.97
Reach
38.7K
Avg. CPM
$19.25
Ads delivered
161
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 29.0K | $616.78 | 82.8% |
| United Kingdom | 9.7K | $128.19 | 17.2% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Nerva does differently
A program, not a subscription
$50.0
estimated revenue per download
Teach before you sell
550 days
longest running top ad, median 381
Small spend, long life
13
active Meta ads, 0.5x the category median
The measurement gap
13 of 13
top ads link to the web
1. A program, not a subscription
Nerva sells 4 in-app purchases at 3 prices, and the names describe a treatment course: Nerva IBS program (Monthly), Nerva IBS program (3 Month), a 30% Off Nerva IBS (3 Month) version and Nerva Full Access (Annual). Plans are listed at $99 and $149, and the annual at $199, which is 17% of 12 monthly payments. Those prices are far above the Health & Fitness median annual of $49.99. They work because the buyer has a chronic condition and compares the price with doctor visits, not with other apps. The result is $50.0 per download on just 4K downloads a month. A smaller health app treating a real condition can price like a program with a clear course length.
2. Teach before you sell
Nerva's top ads are long and educational. The oldest, live 550 days, opens Your IBS may NOT be caused by the foods you eat, here's why, then explains visceral hypersensitivity: gut nerves that send false alarms to the brain. Other videos are Q&As with an IBS expert: why does a low FODMAP diet work, I've had IBS for 10 years and lost hope, will gut directed hypnotherapy help long term? There are 8 distinct lines in 13 ads, all to the web. Patients who have tried every diet need a new explanation before they will try a new treatment. Nerva's ads teach the mechanism, and the ones that last stay live.
3. Small spend, long life
Nerva runs only 13 active Meta ads, down from 56 in 37 days, a -76.8% change. Meta Ad Library spend estimates put lifetime spend at $744.97, with 82.8% in the United States, 70.4% aimed at women and 43.6% at ages 25-34. Revenue barely moves, from $197K to $200K over 82 days, so the business runs on a steady base and a few long lived ads rather than volume. Reviews show the risk of high prices: 46 of 61 payment mentions are negative, one about an unwarned annual renewal of $150. The store rating holds at 4.7 across 15.0K ratings. A smaller health app with a premium program should send renewal reminders well in advance, because one surprise charge undoes the trust the ads built.
4. The measurement gap
Nerva earns about $50.0 per download from a few long educational ads sent to the web and a $199 annual program. The question is which explainer, food myth or expert Q&A, brings patients who complete the program and renew, rather than buyers who feel surprised by the renewal and leave a one star review.
How much does Nerva cost?
4 in-app purchases, 3 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $99 · $149 |
|---|---|
| Annual | $199 |
Nerva vs the Health & Fitness median
| Nerva | Median | |
|---|---|---|
| Est. monthly revenue | $200K | $60K |
| Downloads / month | 4K | 20K |
| Meta ads running | 13 | 28 |
| Rating | 4.7 | 4.7 |
| Lowest annual price | $199 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What Nerva users say about paying
Of 200 reviews from Nov 2024 to Oct 2026, 61, or 30.5%, mention price, trial or subscription, and 46 of those are negative, such as an annual renewal of $150 without warning. The sample averages 3.69.
Latest 200 US reviews, Nov 12, 2024 to Oct 15, 2026
Mention price, trial or subscription
30%61 of 200 reviews, 46 of them 1 or 2 stars
I would give this app 5 stars because I think it has helped me a lot. However, I have had this app for over a year and there has been no new content. We pay an …
The recordings definitely calm me. I really struggle with consistency and routines, so I did not reliably follow the course. But I do use the recordings to help…
How to measure a playbook like Nerva's
Nerva sends all 13 top ads to the web and earns about $50.0 per download, so measurement means tying each explainer ad to completed programs and annual renewals.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
From $40/mo · 30 days free · no sales call
How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 82 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 59 | NervaMindset Health Pty Ltd | $200K | 13 |
Similar apps
Yoga-Go
Centr
The Sculpt Society
BefitFrequently asked questions about Nerva
How much does Nerva make?
An estimated $200K a month as of Oct 2026, flat versus the previous period and 3.3x the Health & Fitness median of $60K. These are AppKittie estimates, not figures reported by Mindset Health Pty Ltd.
How much does Nerva cost?
Plans are listed at $99 and $149 on the US App Store, including a 3 month program, and an annual Full Access plan at $199.
How many ads does Nerva run?
13 active Meta ads out of 161 found, 0.5x the Health & Fitness median of 28, and no Apple Search Ads creatives.
How fast is Nerva growing?
It is steady. Over 82 days to Oct 18, 2026, estimated revenue moved from $197K to $200K, a 1.6% change, and downloads fell -5.1%.
Who makes Nerva?
Mindset Health Pty Ltd develops Nerva. The app launched on Jun 18, 2019, making it 88 months old, and was last updated on Oct 14, 2026.
How much is a Nerva user worth?
Revenue per download is an estimated $50.0, based on $200K a month in revenue and 4K downloads.
Try Airbridge Core free (no sales call)
The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan is $40 a month after 30 free days. Start your free trial.
Start Core free
Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.