WiseMeal Revenue & Ads
An AI calorie tracker that identifies every item on a plate from a photo, sauces included, and returns nutrition data.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202611 min readPricing play
Est. monthly revenue
$313K
↓ 24.7% vs prev. period
Downloads / month
104K
↓ 49.8% vs prev. period
Rating
4.7
1.7K ratings · #44 in Spain
Meta ads running
811
952 found · median 28
WiseMeal revenue and downloads trend
Est. monthly revenue
$314K ↓ 21.4% in 90 days
Aug 22, 2026: $400KOct 18, 2026
Monthly downloads
105K ↑ 4.7% in 90 days
Aug 22, 2026: 100KOct 18, 2026
Daily estimates from AppKittie, 55 days ending Oct 18, 2026. Revenue changed -21% and downloads +5% over the period. Meta ads live went from 1059 to 811 between Aug 24, 2026 and Oct 18, 2026.
WiseMeal Meta ads: 811 active, longest running 332 days
Top 12 by days live out of 952 found (12 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1332 days liveWeb linkAd copy“カロリー推算に疲れていませんか？ WisemealのAIが全ての食品をスキャンし、正確な栄養成分を表示します！ もうダイエット失敗はありません-カメラを向けて、スマートに食事をしましょう。”Why it worksJapanese line, tired of guessing calories, AI scans any food; video to the web, 332 days.
#2318 days liveWeb linkAd copy“Stanco di dover indovinare le calorie? Lo scanner AI di Wisemeal analizza QUALSIASI cibo e ti fornisce i dati nutrizionali ESATTI! Addio alle diete fallite: basta inquadrare con la telecamera e mangiare in modo intelligente.”Why it worksItalian version of the calorie guessing hook with exact nutrition data; video to the web, 318 days.
#3317 days liveWeb linkAd copy“Stanco di dover indovinare le calorie? Lo scanner AI di Wisemeal analizza QUALSIASI cibo e ti fornisce i dati nutrizionali ESATTI! Addio alle diete fallite: basta inquadrare con la telecamera e mangiare in modo intelligente.”Why it worksSame Italian AI scanner pitch on another video to the web; 317 days.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Italian Scanner Ads, Creator Style Posts, a 17% Annual
WiseMeal is an AI calorie tracker from ENJOYMENT INTERNATIONAL LIMITED that reads a meal photo and lists every item with its nutrition. As of Oct 2026 it makes an estimated $313K a month from an estimated 104K downloads, 5.2x the Health & Fitness median revenue. Seven rungs run from weekly to yearly, with the cheapest annual at 17% of 12 monthly payments, sold through 811 active Meta ads in four languages.
Key takeaways
- 811 active Meta ads out of 952 found, 29.0x the Health & Fitness median of 28, plus 42 Apple Search Ads creatives. All 12 top ads are video; 10 link to the web.
- 6 of the 12 top ads use one Italian line about guessing calories. Others are Japanese, Spanish and Chinese posts written like personal stories. The longest has run 332 days.
- Premium runs $3.99 a week, $9.99 or $19.99 a month, $21.99 a quarter and $19.99 to $59.99 a year, a 3.0x annual spread.
- Meta Ad Library spend estimates put lifetime spend at $118K, reaching 7.8M people. The United States gets 77.8%, and men receive 65.9%.
- Downloads fell -49.8% and revenue -24.7% versus the previous period, at $3.01 per download.
Full teardown
Unlock 9 more Meta ads
Unlocked. Everything on this page is open now.
Where WiseMeal spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 36.0% of spend.
Est. spend
$118K
Reach
7.8M
Avg. CPM
$15.18
Ads delivered
952
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 4.3M | $91,663 | 77.8% |
| Italy | 1.6M | $11,627 | 9.87% |
| Spain | 1.4M | $10,993 | 9.34% |
| Germany | 86.3K | $926.92 | 0.79% |
| France | 53.1K | $517.48 | 0.44% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What WiseMeal does differently
Seven rungs, cheap annual
17%
cheapest annual versus 12 monthly payments
Ads that read like diaries
332 days
longest running top ad, median 312
Men in the US, Italy, Spain
77.8%
of estimated Meta spend reaches the United States
The measurement gap
10 of 12
top ads link to the web
1. Seven rungs, cheap annual
WiseMeal sells 10 in-app purchases at 7 prices across four lengths. Weekly costs $3.99, monthly $9.99 or $19.99, quarterly $21.99, and annual plans $19.99, $35.99, $49.99 or $59.99, a 3.0x spread. The cheapest annual equals 17% of 12 monthly payments, an aggressive discount, and the top annual sits above the Health & Fitness median of $49.99. Diet apps lose users fast after the first weeks, so a cheap year captures value before motivation fades. The quarter at $21.99 suits a person with a short goal, like a summer body. WiseMeal pairs a deep annual anchor with one mid length plan for people with a deadline.
2. Ads that read like diaries
Half of WiseMeal's top ads are a direct pitch. Six run the Italian line, tired of guessing calories, the WiseMeal AI scanner analyzes any food and gives exact nutrition data, goodbye to failed diets. A Japanese version of the same idea is the oldest at 332 days. The other half read like personal posts: a Chinese diary about using it when eating out, a Japanese list of 3 habits for a bikini body, and Spanish captions from a self described fit guy who only accepts brunch invites. All are video, 10 link to the web, and they have run 299 to 332 days. First person captions sit next to the plain pitch, so WiseMeal can compare the two.
3. Men in the US, Italy, Spain
WiseMeal's estimated $118K of lifetime Meta spend goes 65.9% to men and 32.8% to women. Ages 25-34 take 36.0%, 35-44 take 23.7% and 18-24 take 16.5%. The United States gets an estimated 77.8%, while Italy and Spain get 9.87% and 9.34%. Store ranks show where the European ads land, #44 in Spain and #74 in Italy. Cheap Southern European reach plus pricey US conversion is a common split. The recent slide, downloads down from a 216K peak, suggests the mix needs a refresh. Men are the main buyer WiseMeal pays to reach, in a category that often sells to women.
4. The measurement gap
WiseMeal sends 10 of its 12 top ads to the web in four languages, sells seven price points, and spends 77.8% of estimated Meta budget in the United States. The question is which language, country and plan length bring the user who buys the $59.99 annual and keeps logging meals, not a $3.99 weekly trial.
How much does WiseMeal cost?
10 in-app purchases, 7 distinct prices, annual plans from $19.99 to $59.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $3.99 |
|---|---|
| Monthly | $9.99 · $19.99 |
| Quarterly | $21.99 |
| Annual | $19.99 · $35.99 · $49.99 · $59.99 |
WiseMeal vs the Health & Fitness median
| WiseMeal | Median | |
|---|---|---|
| Est. monthly revenue | $313K | $60K |
| Downloads / month | 104K | 20K |
| Meta ads running | 811 | 28 |
| Rating | 4.7 | 4.7 |
| Lowest annual price | $19.99 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What WiseMeal users say about paying
Of 82 reviews from May 2025 to Oct 2026, only 6, or 7.3%, mention price, trial or subscription, and 4 of those are negative, such as one noting the app is not free. The sample averages 4.32.
Latest 82 US reviews, May 19, 2025 to Oct 1, 2026
Mention price, trial or subscription
7%6 of 82 reviews, 4 of them 1 or 2 stars
The app is very bad, it has a very limited data base that it’s hard to log meals. I tried to ask for refund since it’s not up to par yet I’ve been getting the r…
Also requires subscription, not free.
How to measure a playbook like WiseMeal's
WiseMeal sends most top Meta ads to the web in Italian, Japanese and Spanish, so measurement means tying each language and web funnel to annual buyers.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 55 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 82 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 40 | WiseMealENJOYMENT INTERNATIONAL LIMITED | $313K | 811 |
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How much does WiseMeal make?
An estimated $313K a month as of Oct 2026, a -24.7% change versus the previous period and 5.2x the Health & Fitness median of $60K. These are AppKittie estimates, not figures reported by ENJOYMENT INTERNATIONAL LIMITED.
How much does WiseMeal cost?
Premium is listed at $3.99 a week, $9.99 or $19.99 a month, $21.99 a quarter and $19.99 to $59.99 a year on the US App Store.
How many ads does WiseMeal run?
811 active Meta ads out of 952 found, 29.0x the Health & Fitness median of 28, plus 42 Apple Search Ads creatives.
How fast is WiseMeal growing?
It is slowing. Over 55 days to Oct 18, 2026, estimated revenue fell from $400K to $314K, a -21.4% change, after a peak of $433K.
Where is WiseMeal most popular?
Its best App Store ranks are #44 in Spain and #74 in Italy. Estimated Meta spend goes 77.8% to the United States.
Who makes WiseMeal?
ENJOYMENT INTERNATIONAL LIMITED develops WiseMeal. The app launched on Mar 6, 2025, making it 19 months old.
Who does WiseMeal target with ads?
Estimated Meta spend goes 65.9% to men, with 36.0% at ages 25-34 and 23.7% at 35-44.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.