JustFit Revenue & Ads
A beginner fitness app built around wall Pilates and belly routines for women, with no equipment and personalized plans.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202611 min readPaid scale
Est. monthly revenue
$300K
↓ 25.0% vs prev. period
Downloads / month
60K
↓ 40.0% vs prev. period
Rating
4.8
215.2K ratings · Health & Fitness
Meta ads running
416
1,559 found · median 28
JustFit revenue and downloads trend
Est. monthly revenue
$300K ↓ 24.8% in 90 days
Dec 18, 2025: $390KOct 18, 2026
Monthly downloads
60K ↓ 33.1% in 90 days
Dec 18, 2025: 88KOct 18, 2026
Daily estimates from AppKittie, 305 days ending Oct 18, 2026. Revenue changed -23% and downloads -32% over the period. Meta ads live went from 800 to 376 between Aug 25, 2026 and Oct 18, 2026.
JustFit Meta ads: 416 active, longest running 71 days
Top 13 by days live out of 1,559 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#171 days liveGoogle PlayAd copy“Small daily movements that support real health benefits.”Why it worksSmall daily movements that support real health benefits, 71 days live, links to Google Play.
#271 days liveGoogle PlayAd copy“Small daily movements that support real health benefits.”Why it worksIdentical 8-word line on a second video, 71 days live, Google Play link.
#363 days liveGoogle PlayAd copy“Small daily movements that support real health benefits.”Why it worksThird video on the same sentence, 63 days live, one of 13 sharing the copy.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
416 Live Ads on Eight Words and Four Annual Prices
JustFit: Lazy Workout & Fit is a beginner fitness app from ENERJOY PTE. LTD.: wall Pilates and targeted belly routines for women, no equipment, with personalized plans. As of Oct 2026 it makes an estimated $300K a month on 60K downloads, 5.0x the Health & Fitness median revenue of $60K. 416 live Meta ads, 14.9x the category median, and every one of the 13 longest-running uses the same 8 words, small daily movements that support real health benefits.
Key takeaways
- 416 active Meta ads from 1,559 found, 14.9x the Health & Fitness median of 28, plus 87 Apple Search Ads creatives. All 13 top ads are video; 9 link to Google Play and 4 to the App Store.
- 1 copy line across all 13 top ads: small daily movements that support real health benefits. The top 2 have each run 71 days and the median is 54. The Meta count fell from 800 to 376 (-53.0%) over the 36 days to Oct 18, 2026.
- 10 in-app purchases at 5 prices: $19.99 and $29.99 monthly, a $29.99 quarterly, and $29.99, $39.99, $69.99 and $79.99 annual, a 2.7x spread. Item names include Annual 29, Annual 69 and Annual 79. The cheapest annual is 13% of 12 monthly payments.
- Over 305 days to Oct 18, 2026, estimated revenue went from $390K to $300K (-23.0%) after a $401K peak on Aug 31, and estimated downloads from 88K to 60K (-31.6%) after a 100K peak on Oct 1.
- Meta Ad Library spend estimates put lifetime spend at $7K reaching 525.5K people, 94.3% aimed at women and 39.7% at ages 35-44. The latest 200 reviews average 3.44 stars; 61 (30.5%) mention paying.
Full teardown
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Where JustFit spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 35-44, taking 39.7% of spend.
Est. spend
$7K
Reach
525.5K
Avg. CPM
$13.85
Ads delivered
1592
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 211.7K | $4,499 | 61.8% |
| France | 94.1K | $917.85 | 12.6% |
| Spain | 65.7K | $501.10 | 6.89% |
| United Kingdom | 46.1K | $610.89 | 8.40% |
| Portugal | 15.2K | $92.73 | 1.27% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What JustFit does differently
Eight words, 416 videos
13 of 13
top ads share one 8-word line
Three annual price points in the names
13%
cheapest annual as share of 12 monthly
Women 35 to 44, almost nobody else
94.3%
of estimated Meta spend aimed at women
The measurement gap
4
annual prices for one Premium plan
1. Eight words, 416 videos
JustFit runs 416 active Meta ads, 14.9x the Health & Fitness median of 28, and the top 13 share one sentence: small daily movements that support real health benefits. No price, no free offer, no hashtag. All 13 are video, 9 link to Google Play and 4 to the App Store, while 87 Apple Search Ads creatives cover iPhone intent. The top 2 have each run 71 days and the median is 54, and the active count has halved from 800 to 376 since Aug 25, 2026. With words fixed, every ad is a test of footage: which wall Pilates clip stops a scroll. The line itself is careful, promising benefits rather than results. JustFit keeps one defensible sentence and lets the video carry the claim.
2. Three annual price points in the names
JustFit lists 10 in-app purchases at 5 distinct prices, and the item names give the test away: JustFit Premium Annual 29, Annual 69 and Annual 79 sit beside JustFit plan with discount (Annual). Annuals cost $29.99, $39.99, $69.99 or $79.99, a 2.7x spread; monthly costs $19.99 or $29.99; a quarterly costs $29.99, the same as the cheapest annual. The cheapest annual is 13% of 12 monthly payments, and the quarterly exists to make the $29.99 annual look free. Revenue per download is an estimated $5.0 on 60K monthly installs. Reviews show the cost of discounting: 61 of the latest 200 (30.5%) mention paying and 46 are negative. Named annual tiers make JustFit's price test legible to the team and, possibly, to users.
3. Women 35 to 44, almost nobody else
Meta Ad Library spend estimates for JustFit are small, $7K lifetime reaching 525.5K people, but the targeting is the sharpest on these pages: 94.3% of spend goes to women and 4.93% to men. By age, 39.7% targets 35-44, 24.4% targets 25-34 and 22.4% targets 45-54. By country, the United States takes 61.8% of spend from 40.3% of reach, France 12.6%, the United Kingdom 8.40% and Spain 6.89%. No App Store ranks are listed, so paid reach carries the installs, and the trend shows it: downloads fell from 88K to 60K (-31.6%) over 305 days as the Meta count halved, and revenue followed from $390K to $300K (-23.0%). When the audience is this narrow, ad volume and installs move together. At this budget, JustFit's install line will likely track whatever the targeting spends.
4. The measurement gap
JustFit sells one annual at $29.99, $39.99, $69.99 and $79.99 behind 416 ads that all say the same 8 words. Which video brings the woman who pays $79.99 and renews, and which brings the $29.99 buyer who churns or disputes the charge? With installs at -31.6% and revenue at -23.0% as the ad count halved, the answer decides whether to turn the budget back up.
How much does JustFit cost?
10 in-app purchases, 5 distinct prices, annual plans from $29.99 to $79.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $19.99 · $29.99 |
|---|---|
| Quarterly | $29.99 |
| Annual | $29.99 · $39.99 · $69.99 · $79.99 |
JustFit vs the Health & Fitness median
| JustFit | Median | |
|---|---|---|
| Est. monthly revenue | $300K | $60K |
| Downloads / month | 60K | 20K |
| Meta ads running | 416 | 28 |
| Rating | 4.8 | 4.7 |
| Lowest annual price | $29.99 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What JustFit users say about paying
Of the latest 200 reviews (Jan 6 to Oct 15, 2026), 61 mention price, trial or subscription, 30.5% of the sample, and 46 of those are negative, including a charge after the app was deleted and a plan locked behind payment. The window averages 3.44 stars.
Latest 200 US reviews, Jan 6, 2026 to Oct 15, 2026
Mention price, trial or subscription
30%61 of 200 reviews, 46 of them 1 or 2 stars
They ask you a couple of questions and then give you an exercise plan they want you to have. I am disabled and they gave me walk Pilates. I have been trying to …
I downloaded this app and at some point I guess a subscription was signed up, even though the app was no longer on my phone. So I was forced to pay $40 for some…
How to measure a playbook like JustFit's
JustFit runs 416 Meta ads on one line, 9 of the top 13 pointing at Google Play, and sells annuals from $29.99 to $79.99. Measuring it means tying each video to the tier its subscribers chose.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 305 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 42 | JustFitENERJOY PTE. LTD. | $300K | 416 |
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WiseMealFrequently asked questions about JustFit
How much does JustFit make?
JustFit makes an estimated $300K a month on about 60K monthly downloads as of Oct 2026, by AppKittie estimates. That is 5.0x the Health & Fitness category median of $60K.
How much does JustFit cost?
10 in-app purchases at 5 prices: $19.99 or $29.99 a month, $29.99 a quarter, and $29.99, $39.99, $69.99 or $79.99 a year. The cheapest annual is 13% of 12 monthly payments.
How many ads does JustFit run?
416 active Meta ads out of 1,559 found, 14.9x the Health & Fitness median of 28, plus 87 Apple Search Ads creatives. All 13 top ads are video and share one copy line.
How fast is JustFit growing?
It is shrinking. Over the 305 days to Oct 18, 2026, estimated revenue went from $390K to $300K (-23.0%) and estimated downloads from 88K to 60K (-31.6%).
Who makes JustFit?
ENERJOY PTE. LTD. publishes the app. It launched on Aug 29, 2021, making it 62 months old, and was last updated Sep 15, 2026.
Who does JustFit advertise to?
In Meta Ad Library spend estimates, 94.3% of Meta spend targets women, 39.7% of it ages 35-44. The United States takes 61.8% of spend, France 12.6%, the United Kingdom 8.40% and Spain 6.89%.
What do JustFit reviews say about paying?
The latest 200 reviews average 3.44 stars. 61 of them (30.5%) mention price, trial or subscription and 46 of those are negative, citing unexpected charges and plans locked behind payment.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.