ChillFit Revenue & Ads
A home workout planner with no-equipment plans, chair yoga and wall pilates for beginners exercising at home.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202612 min readPaid scale
Est. monthly revenue
$467K
↑ 4.6% vs prev. period
Downloads / month
231K
↑ 4.1% vs prev. period
Rating
4.9
2.9K ratings · #45 in Belgium
Meta ads running
103
395 found · median 28
ChillFit revenue and downloads trend
Est. monthly revenue
$467K ↑ 88.0% in 90 days
Nov 24, 2025: $365Oct 14, 2026
Monthly downloads
231K ↑ 86.0% in 90 days
Nov 24, 2025: 183Oct 14, 2026
Daily third-party estimates, 300 days ending Oct 14, 2026. Revenue changed +127855% and downloads +126191% over the period. Meta ads live went from 0 to 111 between Aug 27, 2026 and Oct 17, 2026.
ChillFit Meta ads: 103 active, longest running 116 days
Top 13 by days live out of 395 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1116 days liveWeb linkAd copy“Yoga na cadeira, Pilates na parede e muito mais, com o ChillFit, transforme sua casa em uma academia aconchegante!”Why it worksChair yoga, wall pilates and more, turn your home into a cozy gym; Portuguese, web link, 116 days live.
#2114 days liveWeb linkAd copy“Yoga na cadeira, Pilates na parede e muito mais, com o ChillFit, transforme sua casa em uma academia aconchegante!”Why it worksSame Portuguese chair yoga and wall pilates line on a second video, 114 days live.
#3111 days liveWeb linkAd copy“No-equipment home workouts, customized plans for every fitness level!”Why it worksNo-equipment home workouts, customized plans for every fitness level; the English line 4 top ads share, 111 days.
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Chair Yoga Ads in Four Languages, One Year Old
ChillFit is a home workout planner from FOYATECH PTE. LTD. with no-equipment plans for weight loss, muscle gain and general well-being, built around chair yoga and wall pilates. As of Oct 2026 it makes an estimated $467K a month on 231K estimated downloads, 11.6x the Health & Fitness median downloads. Women get 92.3% of estimated Meta spend, 36.7% to ages 55 to 64 and 27.8% to 65 and over, with the 13 top ads written in Portuguese, English, Spanish and Swedish.
Key takeaways
- 103 active Meta ads out of 395 found, 3.7x the Health & Fitness median of 28, plus 119 Apple Search Ads creatives. All 13 top ads are video and all 13 link to a web page.
- The 13 top ads use 6 copy lines in 4 languages: 5 Portuguese, 4 English, 3 Spanish, 1 Swedish. The English line, no-equipment home workouts, customized plans for every fitness level, appears 4 times. The longest has run 116 days.
- ChillFit Premium costs $9.99 a month or $29.99, $39.99 and $59.99 a year, including a newcomer discount and a Family plan, a 2.0x annual spread. The cheapest annual is 25% of 12 monthly payments.
- Launched Oct 23, 2025, ChillFit is 12 months old. Over the latest 90 days estimated downloads rose 86.0% and estimated revenue 88.0%, reaching 231K and $467K on Oct 14, 2026, the peak of a 300-day window that began at 183 downloads and $365.
- Meta Ad Library spend estimates put $4K of spend on 199.4K people: 92.3% women, 36.7% aged 55 to 64, 27.8% aged 65 and over, with 86.3% of spend in the United States and France at 7.49%.
Full teardown
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Where ChillFit spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 55-64, taking 36.7% of spend.
Est. spend
$4K
Reach
199.4K
Avg. CPM
$17.85
Ads delivered
413
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 144.6K | $3,072 | 86.3% |
| France | 27.3K | $266.47 | 7.49% |
| Spain | 20.0K | $152.79 | 4.29% |
| Belgium | 6.0K | $51.13 | 1.44% |
| Luxembourg | 1.5K | $16.48 | 0.46% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What ChillFit does differently
Four languages, one gentle promise
13 of 13
top ads link to a web page, in 4 languages
An audience most fitness apps ignore
92.3%
of estimated Meta spend goes to women
From 183 installs to 231K in a year
12 months
since the Oct 23, 2025 launch
The measurement gap
13 of 13
top ads route through a web quiz, not the store
1. Four languages, one gentle promise
ChillFit runs 103 active Meta ads, 3.7x the Health & Fitness median of 28, with 395 found over time and 119 Apple Search Ads creatives. All 13 longest-running are video and every one sends the click to a web page rather than the App Store. The copy is translated, not reinvented: 5 Portuguese ads promise chair yoga and wall pilates, 4 English ads say no-equipment home workouts with customized plans for every fitness level, 3 Spanish ads sell yoga on the sofa, and 1 Swedish ad says no jumping, no running, chair yoga for 10 minutes a day. Six distinct lines, the longest live 116 days. ChillFit keeps one promise, translated into 4 languages, each with its own landing page.
2. An audience most fitness apps ignore
Meta Ad Library spend estimates for ChillFit are small, $4K of lifetime spend reaching 199.4K people, but the shape is sharp. Women take 92.3% of spend and men 5.66%. Ages 55 to 64 take 36.7%, 65 and over take 27.8%, and 45 to 54 take 23.1%. The United States absorbs an estimated 86.3% of spend for 72.5% of reach; France follows at 7.49%. Chair yoga and no jumping, no running are not slogans for the gym crowd; they are written for a 60-year-old woman who has never used a fitness app. Category ranks in Belgium, Norway, the Netherlands, Sweden and Austria, #45 to #86, show the European echo. ChillFit targets an older audience and writes the copy in their words.
3. From 183 installs to 231K in a year
ChillFit launched on Oct 23, 2025 and is 12 months old. The trend window covers 300 days, from Nov 24, 2025 to Oct 14, 2026, and starts near zero: 183 estimated downloads and $365 of estimated revenue. It ends at the peak, 231K downloads and $467K, with the latest 90 days still adding 86.0% to downloads and 88.0% to revenue. That is 7.8x the Health & Fitness median revenue inside one year, on a 4.9 rating across 2.9K ratings. Live Meta ads peaked at 180 on Aug 29, 2026, then 111 by Oct 17. Reviews are few, 46, with 10 (21.7%) on price and 8 negative, mostly about finding the cancel button. ChillFit's launch runs on web landing pages and translated creative, with spend still small.
4. The measurement gap
ChillFit sends every top Meta ad to a web page in one of 4 languages, spends 92.3% of its estimated Meta budget on women and 86.3% in the United States, and sells Premium at $9.99 a month or from $29.99 a year. ChillFit's question is which language, landing page and age group bring the subscriber who stays past the newcomer discount, not just one of 231K monthly installs worth $2.02 each on average.
How much does ChillFit cost?
10 in-app purchases, 4 distinct prices, annual plans from $29.99 to $59.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $9.99 |
|---|---|
| Annual | $29.99 · $39.99 · $59.99 |
ChillFit vs the Health & Fitness median
| ChillFit | Median | |
|---|---|---|
| Est. monthly revenue | $467K | $60K |
| Downloads / month | 231K | 20K |
| Meta ads running | 103 | 28 |
| Rating | 4.9 | 4.7 |
| Lowest annual price | $29.99 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What ChillFit users say about paying
Of 46 reviews, 10 (21.7%) mention price, trial or subscription and 8 are negative, mostly about not finding where to cancel during the trial and charges that followed. The sample averages 3.91 stars with 32 five-star ratings.
Latest 46 US reviews, Dec 12, 2025 to Oct 11, 2026
Mention price, trial or subscription
22%10 of 46 reviews, 8 of them 1 or 2 stars
On the 5th day of the trial period, I decided this was too easy and that I would cancel. There is absolutely no place on the app to cancel the subscription. An …
Just started my exercise program seem easy. I only signed up for a free trial. But so far going well.
How to measure a playbook like ChillFit's
ChillFit runs 103 Meta ads in 4 languages that all land on web pages, with 92.3% of estimated Meta spend on women, so the question is which language and landing page produce a $9.99 subscriber rather than one of 231K installs.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 300 days ending Oct 14, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 46 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 77 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 33 | ChillFitFOYATECH PTE. LTD. | $467K | 103 |
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How much does ChillFit make?
An estimated $467K a month as of Oct 2026, 7.8x the Health & Fitness median of $60K, with estimated revenue per download at $2.02. These are third-party estimates, not figures reported by FOYATECH PTE. LTD.
How much does ChillFit cost?
ChillFit Premium is a subscription at $9.99 a month or $29.99, $39.99 and $59.99 a year on the US App Store, the annual options including a newcomer discount and a Yearly Family plan.
How many ads does ChillFit run?
103 active Meta ads out of 395 found, 3.7x the Health & Fitness median of 28, plus 119 Apple Search Ads creatives. All 13 top ads are video, link to the web, and the longest has run 116 days.
How fast is ChillFit growing?
ChillFit is 12 months old, launched Oct 23, 2025. Over a 300-day window from Nov 24, 2025 to Oct 14, 2026 it went from 183 estimated downloads and $365 to 231K and $467K, with the latest 90 days adding 86.0% to downloads and 88.0% to revenue.
Where is ChillFit most popular?
Its best category ranks are #45 in Belgium, #50 in Norway, #60 in the Netherlands, #66 in Sweden and #86 in Austria. Estimated Meta spend, however, goes 86.3% to the United States and 7.49% to France.
Who does ChillFit advertise to?
Meta Ad Library spend estimates show $4K lifetime spend reaching 199.4K people. The audience is 92.3% female, 36.7% aged 55 to 64 and 27.8% aged 65 and over.
What do ChillFit reviews say about paying?
Of 46 reviews, 10 (21.7%) mention price, trial or subscription and 8 are negative. The sample averages 3.91 stars; the store rating is 4.9 across 2.9K ratings.
Who makes ChillFit?
FOYATECH PTE. LTD. is the listed developer of ChillFit. The app launched on Oct 23, 2025, is 12 months old and was last updated on Sep 19, 2026.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.