BitePal Revenue & Ads
A gamified food tracker for calories, water and fasting, with in-app coins and a playful logging experience.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPricing play
Est. monthly revenue
$401K
↓ 30.2% vs prev. period
Downloads / month
100K
↓ 51.1% vs prev. period
Rating
4.7
56.2K ratings · #39 in New Zealand
Meta ads running
367
1 found · median 28
BitePal revenue and downloads trend
Est. monthly revenue
$401K ↓ 40.4% in 90 days
Dec 23, 2025: $169KOct 18, 2026
Monthly downloads
100K ↓ 47.9% in 90 days
Dec 23, 2025: 48KOct 18, 2026
Daily third-party estimates, 283 days ending Oct 18, 2026. Revenue changed +138% and downloads +108% over the period. Meta ads live went from 0 to 367 between Aug 25, 2026 and Oct 17, 2026.
BitePal Meta ads: 367 active, longest running 146 days
Top 12 by days live out of 1 found (11 video and 1 image creatives). Tap any one to open the original in the Meta Ad Library.
#1146 days liveWeb linkAd copy“BitePal: Your personalized balanced eating companion”Why it worksBitePal, your personalized balanced eating companion, video to the web, 146 days.
#2146 days liveWeb linkAd copy“BitePal: Your personalized balanced eating companion”Why it worksSame balanced eating line on a second video, web link, 146 days live.
#3146 days liveWeb linkAd copy“BitePal: Your personalized balanced eating companion”Why it worksThird cut of the identical line, 146 days, the visuals carry the test.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
A Gamified Calorie Pet, Thousands of Search Ads, Cheap Years
BitePal: Food Calorie Tracker is a Health & Fitness app from REFACE LITHUANIA UAB that turns calorie, water and fasting tracking into a game. As of Oct 2026 it makes an estimated $401K a month on an estimated 100K downloads, 6.7x the category median revenue. 367 active Meta ads run one plain line, saying BitePal, your personalized balanced eating companion, and 2,377 Apple Search Ads creatives.
Key takeaways
- 367 active Meta ads, 13.1x the Health & Fitness median of 28, plus 2,377 Apple Search Ads creatives. 12 of the top 12 use one line and link to the web.
- 10 in-app purchases at 9 prices: weekly at $3.99, $4.99 or $5.99, Pookies Pro Monthly at $9.99, annual at $19.99, $23.99, $35.99 or $59.99, and a $0.99 400 Bitecoins Pack.
- The cheapest annual is 17% of 12 monthly payments, with a 3.0x annual spread.
- Meta Ad Library spend estimates show $8K lifetime spend, 76.4% aimed at women and 51.6% at ages 25-34. The United States takes 61.7%.
- Estimated revenue peaked at $732K on Sep 15, 2026, and the 90-day revenue change is -40.4%.
Full teardown
Unlock 9 more Meta ads
Unlocked. Everything on this page is open now.
Where BitePal spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 51.6% of spend.
Est. spend
$8K
Reach
628.3K
Avg. CPM
$12.51
Ads delivered
1932
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 228.2K | $4,850 | 61.7% |
| Spain | 94.6K | $721.67 | 9.18% |
| Italy | 57.1K | $406.74 | 5.17% |
| France | 49.1K | $478.54 | 6.09% |
| Portugal | 28.2K | $172.79 | 2.20% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What BitePal does differently
Four annual prices from $19.99
3.0x
spread across the annual prices
One line, huge reach
367
active Meta ads
Search creatives by the thousand
2,377
Apple Search Ads creatives found
The measurement gap
$732K
estimated revenue peak on Sep 15
1. Four annual prices from $19.99
BitePal lists 10 in-app purchases at 9 prices. Weekly plans cost $3.99, $4.99 or $5.99, Pookies Pro Monthly $9.99, and the annual plan $19.99, $23.99, $35.99 or $59.99, a 3.0x spread, with the cheapest annual at 17% of 12 monthly payments. One item is named BitePal Yearly 23.99, a sign of a specific offer price. A $0.99 400 Bitecoins Pack sells in-game currency for the gamified side. The Health & Fitness median annual is $49.99. A cheap year suits a habit that needs months to show results, and coins give casual users a small way to pay. BitePal pairs a low entry year with a micro purchase tied to the game.
2. One line, huge reach
BitePal's Meta program is large and plain. 367 ads are active, 13.1x the category median, and all 12 top ads carry the same line, BitePal, your personalized balanced eating companion. 11 are video and 1 image, all link to the web, and they have run 126 to 146 days. Active ads went from 0 to a peak of 732 on Sep 10 before settling at 367. With copy fixed, the creative, likely the game screens, carries the test. Meta Ad Library spend estimates aim 76.4% at women and 51.6% at ages 25-34, with the United States at 61.7%. One calm line stays fixed while the footage varies.
3. Search creatives by the thousand
Beside the Meta push, BitePal shows 2,377 Apple Search Ads creatives, aimed at people searching for calorie counter or food tracker. Search plus social brought an estimated 100K downloads a month, 5.0x the Health & Fitness median, and 56.2K ratings at 4.7 stars after 28 months. Revenue peaked at $732K on Sep 15 and the 90-day change is -40.4%, as active Meta ads fell from their peak. Revenue per download is an estimated $4.01. The latest 200 reviews average 4.38 stars, and 15 of 25 paying mentions are negative. The next test for BitePal is how much revenue holds when the social budget steps down.
4. The measurement gap
BitePal runs 367 Meta ads and 2,377 search creatives, and sells years from $19.99 to $59.99. When Meta ads came down from a 732 peak, revenue fell from $732K. Which part of that came from social and which from search, and which channel brings a user who renews the year? That split decides the next budget.
How much does BitePal cost?
10 in-app purchases, 9 distinct prices, annual plans from $19.99 to $59.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $3.99 · $4.99 · $5.99 |
|---|---|
| Monthly | $9.99 |
| Annual | $19.99 · $23.99 · $35.99 · $59.99 |
| Other | $0.99 |
BitePal vs the Health & Fitness median
| BitePal | Median | |
|---|---|---|
| Est. monthly revenue | $401K | $60K |
| Downloads / month | 100K | 20K |
| Meta ads running | 367 | 28 |
| Rating | 4.7 | 4.7 |
| Lowest annual price | $19.99 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What BitePal users say about paying
Of the latest 200 reviews (Sep 10 to Oct 17, 2026), 25 mention price, trial or subscription, 12.5% of the sample, and 15 of those are negative, about features behind the paywall and data quality. The window averages 4.38 stars.
Latest 200 US reviews, Sep 10, 2026 to Oct 17, 2026
Mention price, trial or subscription
12%25 of 200 reviews, 15 of them 1 or 2 stars
….or, more embarassingly, that Inactually paid. The data in the app is laughable and there is no way to create custom entries or new entries for items they don’…
I was hoping good things would come from using this app. After using it for a day, I realized it was falling short. You don't receive accurate info on calories …
How to measure a playbook like BitePal's
BitePal runs 367 active Meta ads and 2,377 Apple Search Ads creatives. Tying each channel to a $19.99 to $59.99 annual and its renewal is the measurement job.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 283 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 77 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 36 | BitePalREFACE LITHUANIA UAB | $401K | 367 |
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Dr. KegelFrequently asked questions about BitePal
How much does BitePal make?
BitePal makes an estimated $401K a month on about 100K monthly downloads as of Oct 2026, by third-party estimates. That is 6.7x the Health & Fitness median of $60K.
How much does BitePal cost?
Weekly plans cost $3.99 to $5.99, monthly $9.99, and yearly $19.99, $23.99, $35.99 or $59.99. A coin pack costs $0.99.
How many ads does BitePal run?
367 active Meta ads, 13.1x the Health & Fitness median of 28, plus 2,377 Apple Search Ads creatives.
How fast is BitePal growing?
Over the 283 days to Oct 18, 2026, estimated revenue rose 138.0% from $169K to $401K a month, after a peak of $732K on Sep 15.
Where is BitePal most popular?
Its best App Store ranks are #39 in New Zealand, #72 in Canada and #90 in Australia.
Who makes BitePal?
REFACE LITHUANIA UAB publishes BitePal. It launched on Jun 10, 2024, making it 28 months old, and was last updated Oct 8, 2026.
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The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan starts at $40 a month after 30 free days. Start your free trial.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.