Welltory Revenue & Ads
A heart rate variability tracker that scores stress, sleep and recovery from wearable data, for people who own a smartwatch.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202612 min readPaid scale
Est. monthly revenue
$401K
↓ 2.7% vs prev. period
Downloads / month
40K
↓ 22.2% vs prev. period
Rating
4.7
134.2K ratings · #89 in Australia
Meta ads running
76
469 found · median 28
Welltory revenue and downloads trend
Est. monthly revenue
$402K ↓ 1.0% in 90 days
Jul 22, 2026: $406KOct 18, 2026
Monthly downloads
40K ↓ 20.8% in 90 days
Jul 22, 2026: 51KOct 18, 2026
Daily third-party estimates, 89 days ending Oct 18, 2026. Revenue changed -1% and downloads -21% over the period. Meta ads live went from 140 to 77 between Aug 24, 2026 and Oct 17, 2026.
Welltory Meta ads: 76 active, longest running 145 days
Top 13 by days live out of 469 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1145 days liveGoogle PlayAd copy“Take your fitness to the next level! Unlock dozens of unique metrics & advanced analytics on your Galaxy Watch. Get actionable insights, optimize workouts, and crush goals”Why it worksSells dozens of unique metrics and advanced analytics for the Galaxy Watch, to Google Play; the longest runner at 145 days.
#2133 days liveApp StoreAd copy“WARNING: Are You Living Your Best Life? Get science-backed health insights via Apple Watch. Is your body trying to tell you something? Install now and find out!”Why it worksWARNING: Are You Living Your Best Life?, science-backed insights via Apple Watch, to the App Store; 133 days live.
#3121 days liveGoogle PlayAd copy“Take your fitness to the next level! Unlock dozens of unique metrics & advanced analytics on your Galaxy Watch. Get actionable insights, optimize workouts, and crush goals”Why it worksSame Galaxy Watch metrics line on a second video to Google Play; 121 days live.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
Galaxy Watch Ads To Google Play, Apple Watch Ads To The Store
Welltory: Stress & Heart Rate is a Health & Fitness app from Welltory inc that reads heart rate variability from more than 1,000 devices and turns it into stress, sleep and recovery scores. As of Oct 2026 it makes an estimated $401K a month on 40K downloads, 6.7x the Health & Fitness median revenue of $60K. 9 of its 13 longest-running Meta ads pitch Galaxy Watch owners and link to Google Play, while 4 pitch Apple Watch owners and link to the App Store, and 47.0% of recent reviews mention paying.
Key takeaways
- 76 active Meta ads, 2.7x the Health & Fitness median of 28, out of 469 found, with 0 Apple Search Ads creatives. All 13 top ads are video; 9 link to Google Play and 4 to the App Store.
- Three distinct copy lines in the top 13. Two sell dozens of unique metrics and advanced analytics for the Galaxy Watch, on 5 and 4 ads; the third opens with WARNING: Are You Living Your Best Life? and pitches Apple Watch insights on 4.
- Welltory Premium is a subscription with 7 in-app purchases at 5 prices: $12.99 monthly, $79.99, $99.99 and $119.99 annual, and $299.99 lifetime. The cheapest annual is 51% of 12 monthly payments, a 1.5x annual spread.
- Over the 89-day trend window estimated downloads changed -20.8%, from 51K to 40K, while estimated revenue moved -1.0% from $406K to $402K. Live Meta ads fell from 140 to 77, a -45.0% change.
- Meta Ad Library spend estimates show $22K lifetime spend reaching 1.4M people. Women receive 70.8% of spend, the 45 to 54 group 35.1% and 55 to 64 25.0%; the United States takes 68.7%.
Full teardown
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Where Welltory spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 45-54, taking 35.1% of spend.
Est. spend
$22K
Reach
1.4M
Avg. CPM
$15.69
Ads delivered
479
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 710.0K | $15,088 | 68.7% |
| United Kingdom | 278.3K | $3,688 | 16.8% |
| Spain | 96.0K | $732.77 | 3.34% |
| Germany | 35.6K | $382.35 | 1.74% |
| Netherlands | 30.0K | $281.60 | 1.28% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What Welltory does differently
One app, two watch pitches
9 of 13
top ads sell Galaxy Watch, link to Google Play
A $299.99 lifetime above three annuals
$299.99
lifetime price, 3 annual tiers below it
Women over 45, not the fitness crowd
70.8%
of estimated Meta spend reaches women
The measurement gap
2 stores
Google Play for Galaxy ads, App Store for Apple ads
1. One app, two watch pitches
Welltory's 13 longest-running Meta ads are split by the watch on the viewer's wrist. Nine target Galaxy Watch owners with two lines about dozens of unique metrics and advanced analytics, one on 5 ads and a shorter version on 4, and every one of those links to Google Play. Four target Apple Watch owners, opening with WARNING: Are You Living Your Best Life? and asking whether your body is trying to tell you something, and every one links to the App Store. All 13 are video, the longest has run 145 days and the median 107. Welltory names the device in the first line and sends Android owners and iPhone owners to different stores from different ads.
2. A $299.99 lifetime above three annuals
Welltory Premium is sold through 7 in-app purchases at 5 distinct prices. A single $12.99 month sits at the bottom, three annual plans run $79.99, $99.99 and $119.99, and a $299.99 lifetime option tops the ladder. The cheapest annual is 51% of 12 monthly payments and the three annuals sit 1.5x apart. SKU names such as 12mo Heart Rate Health Monitor and AI health coach for 365 days suggest the same subscription is sold under different feature framings, which fits an app whose ads also change pitch by device. Revenue per download is $10.03, 6.7x the category median revenue on 2.0x the downloads, so the ladder extracts well from a modest install base. The lifetime tier brings cash up front, and the reviews show buyers expect it to stay intact.
3. Women over 45, not the fitness crowd
Meta Ad Library spend estimates cover $22K of lifetime spend and 1.4M people reached. Women receive 70.8% of spend and men 28.2%. The age mix is older than most fitness apps: 45 to 54 takes 35.1%, 55 to 64 takes 25.0% and 35 to 44 takes 21.9%. The United States absorbs an estimated 68.7% of spend and the United Kingdom 16.8%, with Spain and Germany at 3.34% and 1.74%. Category ranks are faint, #89 in Australia and #95 in the United States, so the buyer is not found through charts but through ads about stress and heart health. The target is an older, female audience that pays for interpretation rather than for workouts.
4. The measurement gap
Welltory splits 76 Meta ads by device, sending 9 of its top 13 to Google Play for Galaxy Watch owners and 4 to the App Store for Apple Watch owners, then sells a $12.99 month, three annuals up to $119.99 and a $299.99 lifetime. Revenue per download is $10.03. The question is which device pitch, and which of the 5 prices, produces the user who stays past the trial rather than one who installs and reviews the paywall.
How much does Welltory cost?
7 in-app purchases, 5 distinct prices, annual plans from $79.99 to $119.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $12.99 |
|---|---|
| Annual | $79.99 · $99.99 · $119.99 |
| Lifetime | $299.99 |
| Other | $99.99 |
Welltory vs the Health & Fitness median
| Welltory | Median | |
|---|---|---|
| Est. monthly revenue | $401K | $60K |
| Downloads / month | 40K | 20K |
| Meta ads running | 76 | 28 |
| Rating | 4.7 | 4.7 |
| Lowest annual price | $79.99 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What Welltory users say about paying
Of the 200 latest reviews, 94 (47.0%) mention price, trial or subscription, and 61 of those are negative, with the monthly price shown at purchase and features removed after paying the recurring complaints. The sample averages 3.06 stars with 72 five-star and 67 one-star ratings.
Latest 200 US reviews, Aug 29, 2026 to Oct 16, 2026
Mention price, trial or subscription
47%94 of 200 reviews, 61 of them 1 or 2 stars
Including me. It's marketing brilliance, and nothing more. The pretty, animated interface, and the high price as signal of quality, were powerful. I would have …
I’ve been a Welltory’s user since 2022, and bought the lifetime subscription for a reason. Now one of the two features I used was removed in the last update and…
How to measure a playbook like Welltory's
Welltory sends Galaxy Watch ads to Google Play and Apple Watch ads to the App Store across 76 live creatives, so the question is which device pitch produces a subscriber at $79.99 or more, not one of 40K installs.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 89 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 77 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 35 | WelltoryWelltory inc | $401K | 76 |
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Dr. KegelFrequently asked questions about Welltory
How much does Welltory make?
An estimated $401K a month as of Oct 2026, 6.7x the Health & Fitness median of $60K, with estimated revenue per download at $10.03. These are third-party estimates, not figures reported by Welltory inc.
How much does Welltory cost?
Welltory Premium is a subscription with 7 in-app purchases at 5 prices on the US App Store: $12.99 monthly, $79.99, $99.99 and $119.99 annual, and $299.99 lifetime. The cheapest annual is 51% of 12 monthly payments.
How many ads does Welltory run?
76 active Meta ads out of 469 found, with 0 Apple Search Ads creatives. All 13 top ads are video, 9 link to Google Play and 4 to the App Store, and the longest has run 145 days.
How fast is Welltory growing?
Over the 89-day trend window estimated downloads changed -20.8%, from 51K to 40K, and estimated revenue moved -1.0%, from $406K to $402K, after a $414K peak on Oct 2, 2026.
Where is Welltory most popular?
Its listed Health & Fitness ranks are #89 in Australia and #95 in the United States. Estimated Meta spend goes 68.7% to the United States and 16.8% to the United Kingdom.
Who does Welltory advertise to?
Meta Ad Library spend estimates show $22K lifetime spend reaching 1.4M people. Women receive 70.8% of spend, and the 45 to 54 group takes 35.1%.
Who makes Welltory?
Welltory inc develops Welltory: Stress & Heart Rate. The app launched on May 2, 2016, is 125 months old, holds a 4.7 rating across 134.2K reviews and was last updated on Oct 14, 2026.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.