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CRM & Retention

Explore our articles about crm & retention.

CategoryAll PostsTrend & InsightInside AirbridgeProduct UpdatesPlaybookImpact Story
IndustryAd Tech & MarketingE-CommerceFinance & FintechFitness AppsGamingLifestyleSaaS & B2BSubscription Apps
Subscription App Onboarding: Get 100% of Users to Your Paywall

Subscription App Onboarding: Get 100% of Users to Your Paywall

Most users churn before reaching your paywall. Discover how data-driven onboarding drives value, retention, and subscription growth.

Feb 3, 2026|7 min read
Why Subscription Churn Happens: Top 5 Cancellation Reasons Forecast for Mobile Apps in 2026

Why Subscription Churn Happens: Top 5 Cancellation Reasons Forecast for Mobile Apps in 2026

Why do users churn in subscription apps? Explore the top 5 churn reasons forecast for 2026 and practical strategies to improve retention and lifetime value.

Jan 29, 2026|7 min read
3 Monetization Flow Best Practices for Subscription Apps in 2026

3 Monetization Flow Best Practices for Subscription Apps in 2026

Boost subscription revenue in 2026 with the latest monetization flow strategies. Learn how leading apps optimize onboarding, paywalls, and engagement to scale millions a month.

Nov 14, 2025|4 min read
Vietnam Game Connect 2025: Retention First for Long-Term Value in Casual Mobile Games

Vietnam Game Connect 2025: Retention First for Long-Term Value in Casual Mobile Games

Vietnam Game Connect 2025 spotlighted how game studios are shifting from chasing installs to prioritizing creative-driven UA, AI-powered engagement, community building, and retention-focused monetization strategies for sustainable long-term growth.

Aug 13, 2025|7 min read
Top 15 Subscription App Experts and Resources to Watch in 2025

Top 15 Subscription App Experts and Resources to Watch in 2025

Stay ahead in the subscription app market with 9 must-read resources and 6 top experts to follow in 2025. Get insights to boost retention, revenue, and growth.

Jun 11, 2025|8 min read
Personalized marketing: Win your customers’ hearts with data

Personalized marketing: Win your customers’ hearts with data

When you first sign up for a new service, you'll notice that an increasing number of apps and websites are asking about your interests and tastes now more than ever. Let's take a look at why personalized marketing is still important after all these years, and how you can better leverage this valuable information from your users.

Feb 22, 2024|5 min read
MGS 2023 Recap: Improving mobile engagement and retention

MGS 2023 Recap: Improving mobile engagement and retention

User engagement and retention are at the core of the mobile marketing sphere. Learn how to optimize your app’s user journey cycle sustainably with Andy Carvell from Phiture.

Aug 18, 2023|9 min read
Top 3 paywall builder solutions for subscription apps

Top 3 paywall builder solutions for subscription apps

Don't waste dev resources on building paywalls. Compare Adapty, Purchasely, and Superwall to find the best no-code builder for your app. Explore features like drag-and-drop editors, payment infrastructure, and seamless MMP integrations to scale your subscription business faster.

Aug 2, 2023|6 min read
Power up your customer engagement with advanced Airbridge-Braze integration

Power up your customer engagement with advanced Airbridge-Braze integration

Airbridge has strengthened its partnership with Braze, a leading comprehensive customer engagement platform! Use attribution data to personalize your communication with users and boost ROI.

Feb 15, 2023|2 min read
Optimize your customer marketing campaigns with Airbridge and CleverTap

Optimize your customer marketing campaigns with Airbridge and CleverTap

Airbridge is excited to announce our official partnership with CleverTap, the leading global platform for customer engagement and retention!

Jan 31, 2023|3 min read
Introducing Our Updated Retention Report

Introducing Our Updated Retention Report

We proudly announce the official rollout of the Retention Report in Airbridge. The Airbridge Retention Report is equipped with behavioral cohort analysis and provides more options for Groupby and Filter selection, which will show how well your users are engaged with your app.

Nov 15, 2022|3 min read

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